• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Mimi Chen joins The Sound tonight

S

SuperRadioFan

Mimi Chen, former air talent at FM 101.9 KSCA; Channel 103.1 World Class Rock; and recently with KCSN joins 100.3 FM The Sound. Mimi's first shift begins at 8 pm tonight and I wish her GodSpeed!! ;) Go get 'em Mimi. Mimi has been on these boards recently as what else-- 'djmimi' 8)

The Sound is coming along with little publicity and no mention to the public when they add a DJ to their station.
 
MEEMS, Welcome Back on the radio. :D Such a happy day!!! I was smiling ear to ear driving home tonight listening to you on my radio - this time over 100.3 The Sound. I'm grateful to PD Dave Beasing and Bonneville for giving Mimi this opportunity. She's a talent that can bring a little bit of pleasure each and every night. Mimi was my favorite on KSCA 101.9. I pray that Mimi will be on the staff on a perm basis, but this is a start. I'm very touched The Sound responded to my letter in this fashion. Thanks. Joe Goria
 
SuperRadioFan said:
Mimi Chen, former air talent at FM 101.9 KSCA; Channel 103.1 World Class Rock; and recently with KCSN joins 100.3 FM The Sound. Mimi's first shift begins at 8 pm tonight and I wish her GodSpeed!! ;) Go get 'em Mimi. Mimi has been on these boards recently as what else-- 'djmimi' 8)

The Sound is coming along with little publicity and no mention to the public when they add a DJ to their station.
Click to expand...

They're sure adding jocks slowly, but I've heard that they are filling positions. My guess is that many of the full-time staff is coming to LA from another part of the country. But if I'm right, why? There must be some very good talent here in town, close and ready to go.

Mimi's good, but will she be full or part time? Time will eventually tell.
 
What a PERFECT addition! Mimi is among the very best and was a joy to know when we worked together at KSAN. If you're out there reading this, Meems, all the best to ya!

Bob Gowa
 
Mimi...remember me? Jay Sorensen from WPST back in Princeton. I wish you luck on your latest adventure in LA. I've done the NY, Philly and Dallas thing, plus SIRIUS. I just did a "radio greats" show on WCBS-FM in NY. What a blast.

You're one of the best jocks around...and you were always so "cool" on the air. I loved you at WPRB at Princeton U.

BE BIG!
Jay Sorensen
www.bigjayandanita.com
 
OMG!!
Bob Gowa, Jay Sorensen!!! This is wonderful, I love you guys!!! Thanks for all the good wishes. Jay, I remember when we talked at WPST and how you wanted to get into major market and look at you, you really got into major market radio in a, well, MAJOR way!! So cool!! I am so proud of you. Plus Tom Taylor, our exalted ex-leader, must be astonished at the litany of jocks he introduced to radio so long ago. A big hug to Bob, a really wonderful person and a great jock!!

Joe, I am very sure that your letter helped, there are a ton of very very talented people vying for just about anything on that station and I am joyful that I get to join the staff. Yes Mr Calguy is correct, it is only part-time (just between you and I, I think he's already earmarked all shifts) but I am grateful to Dave for the work as I need it. My bunny wabbit needs the lettuce! (forget the dog, he's gone already...sniff)

xoxoxo
Meems
 
Re: Mimi Chen joins The Sound

Thanks, Mimi for the kind words. I'm sure many folks batted for you as you were worthy to be on 100.3 BTW - please tell me when will you be on again>? This weekend? I'll be interested in knowing if it will be afternoons or nights.? :-\ Oh, I'm planning to attend The Sound Advisory meeting in Studio City next week, will you be there? I Hope we keep in touch. Peace - Joe
 
Joe: Mimi was on yesterday (Saturday) morning, and is on again now (Sunday morning). She sounds as Great as ever! Calguy is right, she definitely deserves a full time position. Mimi is being very gracious in saying that there is a lot of "very, very talented" competetion; but there is NONE better than Meems! I used to stream in KFOG and KINK, but I now have The Sound on constantly. I'm even ready to drop my Sirius subscription. Good bye to The Spectrum; HELLO: The Sound.
 
Re: Mimi Chen joins The Sound

Meems deserves 'mucho mas' airtime, but PD Dave Beasing told me that Mimi will be on Sat & Sun mornings for now. I will be waking up to Meems on weekends from 'now on' - Also, You must be a Foghead too (LV Foghead) - I'm sure you've heard the news that Mike Powers from KFOG is coming down the coast to join our 'Sound' family on weeknights - :) exciting news. I 'dig' his speciality show 'Sunday Night Jam' on KFOG. Peace - JG
 
Re: Mimi Chen joins The Sound

goriajk said:
Meems deserves 'mucho mas' airtime, but PD Dave Beasing told me that Mimi will be on Sat & Sun mornings for now. I will be waking up to Meems on weekends from 'now on' - Also, You must be a Foghead too (LV Foghead) - I'm sure you've heard the news that Mike Powers from KFOG is coming down the coast to join our 'Sound' family on weeknights - :) exciting news. I 'dig' his speciality show 'Sunday Night Jam' on KFOG. Peace - JG
Click to expand...

Kind of figured that the new APD would have some clout and bring down a friend or two, but the Sound programmers are overlooking some great talent right here in LA.
 
The Bay Area is fortunate in having KFOG and the longevity that it's had there. (Although, I think it was a much better station in the 90's...) They do have, in what I believe, is the best morning host anywhere for this type of format in Dave Morey. What a talent, the prefect voice and delivery, and his 10 at 10 is the best. It's going to be very interesting in seeing who The Sound gets for morning drive. This slot could very well break or make the entire station. I believe that was one of the major contributing factors in why KSCA (as a Triple A) didn't succeed. KBIG, (Not)MyFM, has a an afternoon jock who is based in San Francisco, perhaps The Sound could do a similar deal with Dave.... hmmm....!
So, besides all of us being firmly behind the idea of Mimi being full time, who else would you like to hear on our new station? And who could really carry this station in the mornings?
 
LV Foghead said:
This slot could very well break or make the entire station. I believe that was one of the major contributing factors in why KSCA (as a Triple A) didn't succeed.
Click to expand...

KSCA had fairly dull ratings in all dayparts. Mornings, mid-days, etc., were all hovering at around a 1 share.

The reason, of course, is that the ethinicity and orther related factors existing in LA made it impossible for AAA, no matter how properly executed, to attract more than a thin share of listeners. Just the wrong format for anything but niche behaviour in this market.
 
David, I'm certainly glad that you don't have any pull or influence with the good folks at Bonneville. And I really don't believe that they have invested back into this market just to take a beating. Sure, we're a small niche group of listeners - but, the difference in us - is that we are Very Loyal listeners. When commercial breaks are played, we don't automatically switch to another station. Truth be told, I haven't changed frequencies since The Sound's start-up and really don't plan too. I hope they add lots of sponsors and get the support to make this a stand-out station. The smart ad buyers will be investing in this station as their messages will actually be heard, which will in turn make our 1 share to them worth several times more than that of the other guys. ;)
 
David,
You are probably looking at the 12= numbers...
not fair!
Mimi
 
I mean 12+ numbers (TYPO!)

Meanwhile, I think KSCA was targeting the high-income geeky professional types, you know, yuppies (remember them?)

They DID crow about how much they were billing every month, I remember that much!!

Thanks guys,
Meems
 
djmimi said:
I mean 12+ numbers (TYPO!)

Meanwhile, I think KSCA was targeting the high-income geeky professional types, you know, yuppies (remember them?)

They DID crow about how much they were billing every month, I remember that much!!

Thanks guys,
Meems
Click to expand...

Meems, knowing David, I think he was talking about specific demos, not 12+. I'm sure he'll chime in when he gets a chance. I don't agree with LV Fog that the morning show host (s) on KSCA contributed to its demise. But I will agree that The Sound needs to have a very talented host for the morning show and that's why that might be the last hire. After personally meeting with all the staff there at the MeetUp, I am convinced that they are very serious about making this a long term committment and have already sunk a lot of $$$ in this and will continue to do so. The advertisers will come (maybe me?) and the station will compete as much as can be expected given the makeup of the market.

BTW I found an old tape of WorldClassRock.com I was playing in my office from May 2001 -- I had two hours of it from around 11 pm - 1 am. My great disappointment was hearing just one last break that you were on!! :( Then some guy named Michael (don't think he mentioned a last name) was on after that. I assume in those days most of it was VTed. Still nice music mix and NO classic rock!

NP: Your Eyes Open-Keane on RadioParadise.com
 
LV Foghead said:
David, I'm certainly glad that you don't have any pull or influence with the good folks at Bonneville. And I really don't believe that they have invested back into this market just to take a beating. Sure, we're a small niche group of listeners - but, the difference in us - is that we are Very Loyal listeners. When commercial breaks are played, we don't automatically switch to another station. Truth be told, I haven't changed frequencies since The Sound's start-up and really don't plan too. I hope they add lots of sponsors and get the support to make this a stand-out station. The smart ad buyers will be investing in this station as their messages will actually be heard, which will in turn make our 1 share to them worth several times more than that of the other guys. ;)
Click to expand...

Very good points. A loyal, engaged audience would have to be more attractive to an advertiser. And certainly the demo AAA attracts is probably desirable. Not too young, not too old, disposable income. You'd also have a good percentage of industry listeners - just the people you'd want to have hear your song and plonk it on a movie soundtrack or TV show. That has certainly happened with KCRW.

I know there will be some response along the lines of "PPM doesn't care about loyalty, you're just building cume, bla, bla." But logically I'd certainly prefer to advertise on a station where the listeners tune in through the breaks, and tune in religiously. As opposed to a K-Earth, Jack, or KLOS style jukebox that people pop in and out of.

Regarding Dave Morey, he is great. I tune his 10@10 in online even though the sound quality is sketchy. That show is the approach I hope The Sound takes to the music: not "AAA" necessarily, but free-ranging and creative. A music-lover's station. He's not afraid to play the Village People next to Little Feat. He avoids boring songs. (AAA loves to play boring songs, I'm sad to say.) Some kind of special features like 10@10 would get me to tune in. Maybe just import the show!

For the morning, having a friendly, intelligent, non-shock morning show would attract a lot of listeners who have outgrown/are tired of the morning screamers. Morey himself would be good, though I'd hate to see him change his show for us - it's so San Fran based. It would be great to have someone with Morey's musical knowledge, and with a longtime knowledge of Los Angeles, on the air.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom