MIX 106.5 Stunting

[dannykewl]

What's strange from the stunt stint, is that WMVX played commercials during the stunting. All the other stunting I remember, commercials were never played. It was often a song played over and over for a couple of days.

The first stunt I remember, was in 1972, a station playing Jerry Reed's "When You're Hot You're Hot" over and over for a couple of days. I believe it was 107.9 WELW-FM, when they changed from Top 40 to country. WENZ kept playing "The End Of The World As We Know It" by REM when they flipped from Alternative to Urban in 1999. Also when 107.3 stunted from The Wave to AAA playing about a day and a half of the ticking from Lake's "Time Bomb" - I do not recall commercials on any of those stunts.

Also anyone remember when WHK had Harvey the robot for a few days, in spring in 1967, IIRC. No regular DJ's. I guess that could be considered stunting? I read later the station (DJ's?) were on strike, and that was the reason for Harvey.

 

[gabigley1]

http://ohiomediawatch.wordpress.com/2010/12/29/there-goes-mix-106-5/
December 29, 2010 by ohiomediawatch Leave a Comment

There had been some speculation that Clear Channel Cleveland hot AC mainstay WMVX/106.5 “Mix 106.5″ would change formats after the “Mixmas” Christmas music ended.

There was never mentioned at the North East Ohio Media Watch, I mean the Ohio Media Watch, of the impending format change over at Mix 106.5. As a loyal OMW reader, I'm somewhat disappointed with this development.
CC Cleveland must have done an excellent job of keeping this under warps or the OMW was on vacation. After all, OMW is the expert on N.E. Ohio
radio.

My guess at this time is a music format. Don't see any Talk and/or Spots format. Also, put me on the Gen-X bandwagon for now.

For all you programming experts out there. For the few of us who hoped on the GenX Bandwagon from the very beginning of the music stunt, how did we do? The GenX station here in Columbus say they play a very wide variety of music. This(GenX) guess seems to be pretty much on target.

JackFM didn't seem a likely choice because as Ohio Media Watch said, "It was all the rave years ago but not now". Have to check the complete thread to see who guessed a Jack FM type format but don't recall any.

 

[VODood]

Lake VO talents are my friend Ann Dewig, www.anndewig.com, and Ken Campbell, a character movie/TV actor seen in such films as "Armageddon" (he played "Max") and is also heard in animated movies and spots like Rice Krispies and on Ohio Lottery spots.

 

[swfl]

"The first stunt I remember, was in 1972, a station playing Jerry Reed's "When You're Hot You're Hot" over and over for a couple of days. I believe it was 107.9 WELW-FM, when they changed from Top 40 to country."

I remember that stunt well to this day. I think the played that song for about 60 hours straight starting on Friday or Saturday and ending on Monday afternoon. WELW was/is a small operation but they were never afraid to be innovative at all. I guess when you are them small fish in the big pond you have to stick your neck out some.

Actually we need more of that in today's radio. It is all so tightly controlled any more.

 

[johnbasalla]

When 107.9 went Alternative, from - was it WPHR "Power 108" - they played "It's The End of The World" by R.E.M. They repeated that as they left the format and became Cleveland's "Blazin' Hip Hop and R&B".

 

[gabigley1]

My guess is a jack fm type station

It looks like you get the prize.

How far are the JenX guesses from a Jack FM type station? Also, why would you guess this when very few station are going to this format. It was all the rave about 5-10 years ago.

 

[sfradio]

Well with all the feedback on the facebook page about wanting their 80's music, going to a jack fm type format would satisfy them and will satisfy people who like the wackiness of the stunt format

 

[Tim]

How long do you give The Lake? A year (4 books)...longer?

Usually, Jack formats have a couple or so good books, then tank.

But, maybe Cleveland is the kind of market that will accept the "we play anything" format that so far, has been tried in many markets and hasn't really lasted that long almost anywhere.

 

[Rusty Muck]

How long do you give The Lake? A year (4 books)...longer?

Usually, Jack formats have a couple or so good books, then tank.

But, maybe Cleveland is the kind of market that will accept the "we play anything" format that so far, has been tried in many markets and hasn't really lasted that long almost anywhere.

Dayton's Fly FM (the former Z-93 - WGTZ Eaton/Dayton and Springfield ALIVE!), Philadelphia's Ben FM and Cincy's Max FM are all still at it. And CC recently entered the Jack FM realm by purchasing WQSR-FM in Baltimore from CBS, which is still at it as "Jack."

That being said, we'll see how long it lasts. I'm just surprised that adult hits would be attempted this much out of the curve from the initial "(Insert name here) FM" trend. But it's a clear throwback to the first incarnation of Mix under PD Randy James, with three people rotating on the station imaging and the DJs only talking with terse weather updates (the ISDN line from WKYC/3's weather desk can fill that role easily, BTW).

 

[Tim]

;D

 

[Buckeyes2001]

This was the playlist during the 6:50AM-7:20AM stopset:

Tom Jones - What's New, Pussycat?
INXS - New Sensation
Honeymoon Suite - New Girl Now
The Shins - New Slang
Bubba Sparxxx - Ms. New Booty (w/ Ying Yang Twins)
Peabo Bryson - A Whole New World (w/ Regina Belle)
Dead Or Alive - Brand New Lover

That's intentional. And awesome.

This was followed by:
New Kids on the Block - Hangin' Tough
Chambers Brothers - Time Has Come Today (last stunting song)

I recorded the live stream of those 2 songs followed by the switchover.

 

[Capulet]

Big flip today! Wow!

Another example of how low radio has slipped.
Put a couple hundred songs on shuffle....cut a few liners.....promise 5 thousand songs in a row with no commercials. Register a trademark. Did I miss something?

Looks like CC is trying to take audience from CBS outlet WDOK. On the surface it makes sense. However, with so little effort dont expect much result.

 

[Rusty Muck]

This was the playlist during the 6:50AM-7:20AM stopset:

Tom Jones - What's New, Pussycat?
INXS - New Sensation
Honeymoon Suite - New Girl Now
The Shins - New Slang
Bubba Sparxxx - Ms. New Booty (w/ Ying Yang Twins)
Peabo Bryson - A Whole New World (w/ Regina Belle)
Dead Or Alive - Brand New Lover

That's intentional. And awesome.

This was followed by:
New Kids on the Block - Hangin' Tough
Chambers Brothers - Time Has Come Today (last stunting song)

I recorded the live stream of those 2 songs followed by the switchover.

I also forgot the theme to the Newlywed Game, played after "New Sensation."

I also recorded most of the hour preceding the switchover and the first few songs thereafter. You can listen to it here.

 

[OhioMediaWatch]

Nathan, I found out that the free version of WordPress doesn't have audio hosting... so, I created a video with the Lake logo and your audio. I had to chop it down to 15 minutes for YouTube, and created it, but my computer started crashing.

I'll feature it later tonight. Thanks!

Now, as far as the longevity of J...er....106.5 The Lake...

I made a suggestion on my Twitter account that someone at Oak Tree almost immediately picked up on.

What was everyone in Cleveland and Northeast Ohio talking about this morning? Nope, not the Lake flip:

@Ohio MediaWatch: Wonder if @1065thelake will learn the lesson "Jack FM" did in LA - keep funny liners fresh and topical. A Mangini liner would work this AM.

That got this almost immediate response:

@1065theLAKE: Happy to be the soundtrack to Mangini packing up his office.

And my response:

@Ohio MediaWatch: That's the idea...now get the voice guy to send an MP3!

 

[OhioMediaWatch]

Nathan's audio (actually a YouTube video due to those audio storage limitations):

http://www.youtube.com/watch?v=FWD91O8JFpw

I tried to embed it on my item announcing it. It looked like it worked, but then the screen cleared and it complained about not being able to display Sony Entertainment content on the site (presumably WordPress?).

So, the link above works fine. No video, really, just the "Lake" logo and a scroll describing the video near the beginning.

 

[nightfly61]

A good format for the Port Clinton/Cedar Point area would be "The Beach", "Life's a Beach, on WXXX" playing Vacationland's Favorite Summer Hits! like:
Thunder Island
Island Girl
Sunset Grill
Tequila Sunrise
Jimmy Buffett
Pat Daly
Beach Boys
There's No Surf In Cleveland-Euclid Beach Band
Summer In The City
Summer Nights
...and the list could go on, along w/ fishing reports, lake forecast & rundowns of big tourist attractions & concerts.

 

[OhioMediaWatch]

How about "The Point"? (Hey, that's even a regular radio format name...)

Wonder what they'd play in January, tho...

 

[rubberchicken]

One of the biggest winners in the format still today is WRRK in Pittsburgh. 96.9 BOB FM and they regularly finish in the top tier of stations

 

[the golden boy]

Jack in Nashville does very well. Really, just about all the original U.S. Jack stations (not the ones that are satellited) are still around except for the one in New York.

 

[dannykewl]

So everyone is saying The Lake is really a Jack format? As what I read about the Jack format (Wikipedia), Jack is supposed to also include some 60's music, but 106.5 claims 70's, 80's, and 90's with some 2000's thrown in. I assume it's really derived from "Jack of all trades". It's a shame with no 60's, then would that mean The Lake don't know Jack? I just hope they know Jack S***. (own censoring).

Too bad, as 1065 Jack, they could offer Jack OFFers! I'm serious, look at this:

http://www.wyjkfm.com/offers.cfm This Jack station is in Bellaire, OH, (Steubenville-Wheeling market).