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Mix 97.7

Whats up with Mix 97.7 don't tell me they are speeding up their music now. This as I heard "Kiss Kiss" by Chris Brown playing faster then I always hear it. And no I know my heads not playing games with me lol. It sounded like crap when the song was going a lil faster. Mix you don't need to speed up your songs. Your the only game in town, Hot 100 doesn't bother you at all so why are you doing this? Don't tell me they need to play more commericals.
 
From listening to them online, it sounds that way. They also sound very dancy from the last few moments of listening to them. I just heard Zombie Nation by Kernkraft 400 followed by What Hurts The Most by Cascada. Nonetheless, a favorite of mine for years. B92 from Charleston is also great although they were much better when they first signed on.
 
B 92 is doing real well how they are right now, they sound like a great CHR to listen to. They are Charleston's true CHR as 95sx is Hot AC as they don't touch songs like Buy You a Drank, or Kiss Kiss anymore. Guess it had to do when they took the Sun out of Charleston and put The Wolf on 96.9 which wasn't a bad idea.
 
DOUBLE O.... I think it's a bit unfair to call us "dancy" because of two songs with dance-beats being back-to-back. I've always thought it's better to take a 15-minute snapshot of the station to determine its mix.

In that timespan you're talking about, we played...

REHAB/Amy Winehouse
CYCLONE/Baby Bash f. T-Pain
ZOMBIE NATION/Kernkraft 400
WHAT HURTS THE MOST/Cascada
MISERY BUSINESS/Paramore

I'm not disputing your assertion, but I think it's better to broaden the scope when trying to determine what a station's music mix "leans" to. I personally think this collection is fairly well diverse. "Zombie Nation" is a song we've put in a category for nights and weekends only, too, so that position is going to yield a party/dance/club-type song. "What Hurts The Most" is a Cascada remix in our 'new music' position.

Thanks for the discussion, guys.
 
Hey Ron could you comment on why Mix 97.7 is speeding up some of their songs like Kiss Kiss? Mix should just be playing them at the current speed the song is made for. Why speed up the song to make it sound crappy. Don't go and be like KISS 95.7 which is in Hartford, CT and is a awful CHR owned by Clear Channel.
 
Actually, Ken, we don't. What you must've heard was a version in our Saturday night mix show, "Pure Mixtasy" or on Open House Party.

I can't speak for songs put in the system before my arrival, but if its been done before then, it's hardly noticeable to me - and I've been in radio 17 years and listened to music all 33 years.

I've seen people debate that tactic on this site a time or two, and I frankly don't think a 1 or 2% nudge makes enough of a difference that listeners notice, anyhow. I could see if it were a 5% or more bump, but I've not heard anybody doing that in YEARS.
 
Hey Ron, thanks for responding. The reason I said "dancy" is because it was so refreshing to hear those songs compared to Columbia stations. I did in fact listen to Mix longer and heard more pop/rock and great recurrents. Mix has always been a personal fave of mine. It might have something to do with it being at Myrtle Beach as well. LoL Take care

Neil
 
OHP Pitches up +3... Our wonderful CHR here in Rockford plays everything at normal pitch, but you can always tell when OHP is on due to the pitch. I jock for an internet streamed station and I pitch up about +3... For the most part no one notices except for some who have a really good ear. CC1
 
Am I missing something? For as long as I've been in radio, most CHR/Top 40 stations have speed enhanced music to (theoretically) give it more sizzle, pop and energy. Even back in the 80's, at WNOK, it was standard practice to pitch songs up +2 when dubbing to cart. Listeners usually didn't notice it until they listened elsewhere or went out of town...which (again, theoretically) resulted in the listener thinking the non-pitched stations sounded sluggish. I do remember Z96 overdoing it, though. One song that comes to mind is Abracadabra by Steve Miller. It was SO speed enhanced, it sounded like the Chipmunks were singing it.
 
Ron Roberts said:
Actually, Ken, we don't. What you must've heard was a version in our Saturday night mix show, "Pure Mixtasy" or on Open House Party.

I can't speak for songs put in the system before my arrival, but if its been done before then, it's hardly noticeable to me - and I've been in radio 17 years and listened to music all 33 years.

I've seen people debate that tactic on this site a time or two, and I frankly don't think a 1 or 2% nudge makes enough of a difference that listeners notice, anyhow. I could see if it were a 5% or more bump, but I've not heard anybody doing that in YEARS.

Alright thanks Ron
 
WOW!!!!!! That same edit must have made its way to WJMX back in the 106X days because it went WAY to fast.... Scott I never realized you guys did pitch ups... WROQ back in the mid 80's was bad about that... they seemed like all their music was +4 and when I heard I feel for you back in 84 I thought I was gonna have a heart attack LOL... BTW thanks for stopping by and checking my moon lighting job out....... Hope ya stop back by again... CC1
 
CrazeeCarroll1 said:
WOW!!!!!! That same edit must have made its way to WJMX back in the 106X days because it went WAY to fast.... Scott I never realized you guys did pitch ups... WROQ back in the mid 80's was bad about that... they seemed like all their music was +4 and when I heard I feel for you back in 84 I thought I was gonna have a heart attack LOL... BTW thanks for stopping by and checking my moon lighting job out....... Hope ya stop back by again... CC1

Hahahah! You know, to this day, whenever I hear that song(and every version of it I hear is either not speed enhanced or has very little speed enhancement), it still sounds S--s--ll-oooo-wwwwwwwwwww. Back then, Z96 was a Bob Liggett station using Paul Christy( I think he passed away last summer) as the consultant. He was definitely speed enhancing Z96's music. So, I guess when Benji left Z96 to program 'JMX for Harold, he enhanced it the way he was comfortable with. As the proverbial "they" say, "go with what you know". As far as 'NOK goes, my guess is that it's a Randy Kabrich thing. Back in 1983, when Tom Anderson was let go and Mr. McElveen revamped WNOK, he hired a guy named Tom Kent as PD(Mr. McElveen had tried to hire Randy first...and though he turned WNOK down, he ultimately went to program WROQ...so 'ROQs speed enhancement about that time makes sense). Tom started speed enhancing +2 on all uptempo songs dubbed to carts (Scotch carts had just come out and he even had a specific setting for the cam on the cart). Tom used to work for Kabrich earlier in his career and was good friends with him...plus, he worshipped him(from a programming standpoint). It wasn't until I worked for Kabrich at Q105 in Tampa that I realized his tendency towards speed enhancing songs. It would make sense that Kent was showing his Kabrich influence. Randy is much maligned in different circles in radio, but I learned a ton of stuff from him. I think he was very influential in streamlining and cultivating my on-air delivery(lotta good that does me now, huh?...lol).

And Carroll, I'm totally digging your station. I love the way you and your listeners interact. If terrestrial radio djs didn't have to wear so many hats while on-air, maybe they could interact kind of like you and your listeners do. It was cool and refreshing...like a mint, baby! For those of you who haven't checked out Carroll's show, I highly recommend it. It'll give you a different perspective. Hell, if I had the proper equipment, I wouldn't mind a gig like that. And the enthusiasm from both Carroll AND his listeners is inspirational.
 
Scott you are correct... It was 83ish into 84 when I really took notice of WJMX... During that time frame it was WPUB or either you guys at NOK... I liked country, but was not a big fan of COS or IGL at that time even though I did listen. There was another song that both ZLD and JMX pitched way up, but NOK left it alone but I can't remember what it was... Thanks for the kind words about BGLradio... I have a blast on it... It is like a college station yet I have fun with it... I have made a lot of friends by being a jock on there... I have a blast with the listeners and enjoy being able to interact with them also... If anybody else wants to tune in come on and join us... CC1
 
Back to the record speeding up thing, You guys all remember Wave 104 and Power 98???RIGHT, from the late 80s and early 90s. Once I was inside a Wings T-Shirt shop with my MOM and my (THEN) very young Girlfriend in 1991 and Power 98 was playing Black Box-Strike It Up and had the music pitched up so high it sounded like Martha Wash was on illegal speed drugs....... BTW guys I visit Myrtle Beach 2 or 3 times a year and I love it there, and having a good CHR station like Mix 97.7 just makes the trip that much more fun.... Hot 100 is okay, but I think Mix does a better job of programing catering to the beach, just like the old Power 98. Ive always Loved Mix 97.7 as soon as I got over the initial shock of losing Power 98. Mix really does play what is a hit for the Beach, anything being POP ROCK Urban Country DANCE Older Gold tracks,,, If the Beach says its a hit, they play it. I like to listen online here in Indiana where its below zero and just pretend im there. And on every trip to the beach, as soon as we start getting close to Florence we tune in 97.7 and listen to their powerful signal all the way there. The 97.7 signal did not used to be that powerful back when it was Power 98, I think Mix added more power.
 
I live 3 hours from Myrtle Beach and it's very hard to EVER DX Mix 97.7 due to WCOS's powerful signal. Growing up taking beach vacations, I would immediately flip the dial to 97.7 and leave it on as soon as I could get a listenable signal. I wish Columbia had a fun station like that to listen to.

Neil
 
Clubber...... Power was pitched up, but with the processing they used it sounded very good...... Wave on the other hand had very bad processing and with their music pitched it was just bad bad bad.......... I knew way before the station went to classic rock something was gonna happen because the music was slowed to normal pitched and the processing was changed and then wave sounded pretty good....... Not as good as power, but still sounded good... CC1
 
Crazzee Carrol and Midwest Clubber;
Yes, that carted version of "Strike It Up" by Blackbox was pitched very high on power 98, I dubbed it in at +3.5, but, like Crazee said, the processing helped it to sound awesome. Then when I went over to Wave 104 and starting pitching their music (they were still playing carts too), their processing clashed with it. No matter how much Spencer, Dan, Beau Richards, Kelly green and I bitched about the GAWD AWFUL processing on that station, nothing was ever done, I wasn't programming it so I couldn't do anything but bitch about it!
The aircheck skimmer was another gawd awful story in it's self, we complained that it wasn't airchecking, it was recording from program, which sounded even worse than the on-air sound, but that never was corrected when it was CHR either.
Back to the pitching, when "I Touch Myself" by The Divinyls came out, I was already at Wave, Power had it pitched around +1 or +2, so I pitched it at +2.5, then when I went to Louisiana the competition there had it pitched at about +2.5, so I put it in at +3.0, it was FLYING!!!! But then again, our purpose for pitching at Power, Wave, and all the stations I programmed, was to get more music in per hour and to keep the momentum "forward moving" at a fast pace subliminally, and also to make the songs on "unpitched" stations sound dull and dragging. Whether it worked or not, who knows, but we had KILLER numbers at Power, good numbers at Wave, and made a ton of money off of it on both!
 
Mid West Clubber said:
And on every trip to the beach, as soon as we start getting close to Florence we tune in 97.7 and listen to their powerful signal all the way there. The 97.7 signal did not used to be that powerful back when it was Power 98, I think Mix added more power.
You are correct. I remember ads in the Sun News saying they were a full 100,000 watts, but I don't remember when. Power 98 was only 50,000, but WGMB was 3,000 in 1988.
 
vchimpanzee said:
Mid West Clubber said:
And on every trip to the beach, as soon as we start getting close to Florence we tune in 97.7 and listen to their powerful signal all the way there. The 97.7 signal did not used to be that powerful back when it was Power 98, I think Mix added more power.
You are correct. I remember ads in the Sun News saying they were a full 100,000 watts, but I don't remember when. Power 98 was only 50,000, but WGMB was 3,000 in 1988.

The power increase for 97.7 took place in the fall of 1993, prior to the station becoming Mix 97.7. When WCOS-FM changed its frequency from 97.9 to 97.5 and increased power in 1991, it allowed the opportunity for both 97.7 (then licensed to Georgetown) and 97.9 in Concord, NC (WPEG) to increase power as well. Two years later, 97.7's COL was changed to Garden City.

Robyn
 
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