Mix no more? Change?

[thenetwork]

It's still Mix 106.5 with the robotic female backselling, the same forteen-times-burnt-over 80s playlist, and the same imaging, or lack thereof.

It's always been MIX 1-oh-SUX to me since the Turn of the Century!

I think the "dumbing down" of the CC stations in Cleveland may have more to do with 6200 Oaktree building itself -- Remember back before the evil CC moved there??? They completely gutted the building to get rid of all the asbestos -- obviously, they never did get rid of all the dust!!!

WMVX, Where the V stands for Variety, was a kick ass sounding HAC when first put on the air in late 98-99 by Randy James. Three VO talents shadowing each other was new and fresh, live dayparts thru midnight. Was a great sounding station. The imaging was especially different and cut through. TR Rezney essentially invented the sound. TR helped launch the MIX format in Dayton with Randy at the helm and then carboned that to WMVX and other markets. Then Randy left Jacor and MIX started it's slow decline.

Great talent TR.

I will give you the "breath of fresh air" when it first came on and the local on-air talent when they killed off Lite-Rock. However when you play the same Rod Stewart or Cars song in the same broadcast hour in the same morning show 3 out of 5 days of the same week and then you proclaim how much "variety" the station plays (maybe it was a fluke and they fixed the problem, but I had already switched.) I kind of believe the variety aspect is just a pile of steaming crap.

And it didn't help that they had used a professional V/O talent that always sounded like he was "talking down" to the audience. (I'm sorry, I'm from the "old school" radio era when stations, announcers and voice over talent spoke either on par with, or they spoke "up to" their audiences with enthusiasm and gratitude, because there were other choices on the dial).

Unfortunately, with the state of radio today, most of the professional v/o talent and the stations that outsource work to them still use that "holier-than-thou" attitude -- kinda fits moreso now since the stations dictate what to cram down our throats since the choices on terrestrial radio are very limited or non-existent.

 

[BoredOp0930]

as far as I can tell she is. It does suck for a talent to do a long shift like that, but do you really think the normal listening audience notices? ON a music station, do listeners know what a "midday" shift is? They just want their fav music, right?

And THAT'S precisely why radio is in the state it is in-Just shove it down their throats...

 

[HHH]

Those robotic announcements are just awful!

It seems as tho the CC people are trying to go out of their way to prove that they don't have to spend a dime on talent, and that a robot voice is just as good as a personality. Take a look at the mix numbers. Think they have a successful operation with this approach?

I can't help but think that this whole thing is some kind of holding pattern for something. Moving Kiss to 106.5 and selling 96.5 maybe to raise some much-needed bucks?

 

[berlin201]

mix no more? I have noticed people doing serious game planning around here at CC World Domination Headquarters on Oak Tree. People were running around crazy when the rumors K Rock/Country rumor started. I just heard a new sweeper for Lite Rock 106.5. Was it Lite Rock before mix?

Yes; way back in the '80s 106.5 was WLTF Lite Rock 106.5, with a format similar to what is now heard on WDOK 102.1. I don't know how long they've been Mix 106.5, but when I moved out of the Cleveland area in 1991 they were still WLTF. Trapper Jack, who did mornings on WLTF back then, is now on mornings at WDOK (still competing with Lanigan and Malone on WMJI...)

 

[berlin201]

I still think it's bad that Daune Robinson is on a 10a-7p shift and still isn't allowed to do anything but read the same 5 liners over and over day in and day out. Daune and Jay Hudson are great talent and it's sad that they aren't able to utilize it. Outside of Brian and Joe, is Mix ever live? Is Daune even full time anymore?

When did Daune Robinson move to Mix? Wasn't she on WMJI at one time?

 

[berlin201]

James? Didn't he get in trouble for record company stuff

I don't know, but it's really a shame. He was the only PD who truly "GOT" the Mix format as it should have been. It was a precusor to the "JackFM" format in respect, as the DJ's said very little interstital - at one point, they did live weather reads! - and the playlist was quite wide-open in comparison.

Essentally, what was left of WLTF's airstaff got bumped up one daypart after their morning show was cancelled - Julie Fox mornings, Bob McKay middays, Maria Farina afternoons and Megan Clemson evenings. (Can't remember right now if Matt Anthony was in overnights just yet, tho.) After Clemson left, Scott Free from WZJM/92.3 was her replacement. Jim Hart hosted the "Boogie Nights" disco show Fridays, and the "Totally 80's" show on Saturdays. Jay Hudson and Mike Gallagher were on weekends.

Think about that. All of the airstaff that has left WMVX...

- nate81 aka Myron -

I found one of the former WLTF guys: Trapper Jack now does mornings on WDOK.

 

[SonoSational18]

[/quote]
Think about that. All of the airstaff that has left WMVX...

- nate81 aka Myron -
[/quote]

Jay Hudson is still on the air at 106.5.

 

[VODood]

WMVX's Tom "TR" Rezney created the imaging for Dayton, Cleveland and some other markets.

Former WMMS Prod Director Jonathan Tea, the voice of Jared Jewelers for 10 years or so now, was the promo VO for MIX/Houston for a few years.

 

[VODood]

The robotic female VO on MIX used to be WDCG/G105 Raleigh PD Randi West. Now it's someone inside the building. I know the name, but don't see the point of revealing.

 

[radiogeek07]

I think they oughta consider putting sports on FM in Cleveland. I mean they have all 3 major sports properties at Clear Channel
Local morning show 6-9
Dan Pattrick 9-noon, Steel Rome from 850 noon-3
May be bring Triv over to exclusively do sports 3-6?
FSR rest of the time.
This could also help throw Hannity on 3-6 on TAM and especially for situations like today, take Indians broadcasts off during peak listenning hours for WTAM.

 

[nightfly61]

James? Didn't he get in trouble for record company stuff

I don't know, but it's really a shame. He was the only PD who truly "GOT" the Mix format as it should have been. It was a precusor to the "JackFM" format in respect, as the DJ's said very little interstital - at one point, they did live weather reads! - and the playlist was quite wide-open in comparison.

Essentally, what was left of WLTF's airstaff got bumped up one daypart after their morning show was cancelled - Julie Fox mornings, Bob McKay middays, Maria Farina afternoons and Megan Clemson evenings. (Can't remember right now if Matt Anthony was in overnights just yet, tho.) After Clemson left, Scott Free from WZJM/92.3 was her replacement. Jim Hart hosted the "Boogie Nights" disco show Fridays, and the "Totally 80's" show on Saturdays. Jay Hudson and Mike Gallagher were on weekends.

Think about that. All of the airstaff that has left WMVX...

- nate81 aka Myron -

Was Jay Lynn ever on WLTF? And Sunday nights...who was the guy that had "New Age Cleveland?

 

[Rusty Muck]

James? Didn't he get in trouble for record company stuff

I don't know, but it's really a shame. He was the only PD who truly "GOT" the Mix format as it should have been. It was a precusor to the "JackFM" format in respect, as the DJ's said very little interstital - at one point, they did live weather reads! - and the playlist was quite wide-open in comparison.

Essentally, what was left of WLTF's airstaff got bumped up one daypart after their morning show was cancelled - Julie Fox mornings, Bob McKay middays, Maria Farina afternoons and Megan Clemson evenings. (Can't remember right now if Matt Anthony was in overnights just yet, tho.) After Clemson left, Scott Free from WZJM/92.3 was her replacement. Jim Hart hosted the "Boogie Nights" disco show Fridays, and the "Totally 80's" show on Saturdays. Jay Hudson and Mike Gallagher were on weekends.

Think about that. All of the airstaff that has left WMVX...

- nate81 aka Myron -

Was Jay Lynn ever on WLTF? And Sunday nights...who was the guy that had "New Age Cleveland?

No. Jay was at WQAL from 1972 (right after it switched over from WCJW) up until his dismissal in 2003. He did do a fill-in or two for Jim Davis' brokered standards music block on WERE/1300 since then, but that's about it. For Jay to have lasted at one station for 31 years, even after he didn't really fit in with the format and after numerous airstaff changes... his longevity is second to that of Tom Armstrong and commanded much-deserved respect. And it will never be repeated.

 

[Rusty Muck]

I think they oughta consider putting sports on FM in Cleveland. I mean they have all 3 major sports properties at Clear Channel
Local morning show 6-9
Dan Pattrick 9-noon, Steel Rome from 850 noon-3
May be bring Triv over to exclusively do sports 3-6?
FSR rest of the time.
This could also help throw Hannity on 3-6 on TAM and especially for situations like today, take Indians broadcasts off during peak listenning hours for WTAM.

WKNR would be more likely to buy an FM signal and move their programming there, as 850's night signal is putrid outside of Westlake and makes it a non-competitor for any PBP right off the bat. And no way would Triv ever talk just sports again. He did shift to issues talk 11 years ago, and that wasn't by accident. Bob Frantz? Maybe...

 

[VODood]

I used to love listening to John Russell on Q104 He did nights.

 

[VODood]

Daune was on WMJI from 1997 to the early 2000s. She went to The Fish after WMJI, then got downsized. Back with CC as a part-timer afterward. I believe she's been PM drive on MIX for two, maybe three years?

 

[Rusty Muck]

Daune was on WMJI from 1997 to the early 2000s. She went to The Fish after WMJI, then got downsized. Back with CC as a part-timer afterward. I believe she's been PM drive on MIX for two, maybe three years?

She's on 10am to 7pm (!!) every day on WMVX. Don't know how much of it is VT'ed. Doesn't look like she's on WMJI at all now (she was still on Saturdays from 6a-10a last I checked, which was 2007).