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Mo Kelly show out at KFI

El Zilcho said:
Does KFI still have local news hourlies or are they outsourcing that now and making them shorter? I know about the recent cuts made to their newsroom. I wonder if it’ll be disbanded altogether not before long.
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The top of the hour news, updates, and when it breaks are provided by iHeart owned Total Traffic.

Gotta tell you as someone who has been a listener for years, there is no noticeable difference between TT and the ones done by the former KFI staff. The only noticeable difference is not hearing reporting done by Steve Gregory.
 
There will be another noticeable on air change...

That clever, witty imaging written and produced by Clay Roe will be gone. Roe was also let go. He was with KFI for 26 years! Six of those as Imaging Director for KFI and iHeart nationally.
 
KilowattKat said:
I can see KFI airing more podcasts like they do on Saturday/Sunday evening from 9-10 pm. Chris Merrill is filling in this week, maybe he'll become a new live and local host. I'm sure it would be offered to him at lower pay. I doubt there is any Premiere syndication that's worthwhile for the time slot.
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BTW if Chris Merrill is named the new host...I doubt very much I will listen anymore at night. He's OK, just not very interesting to listen to.
 
Even Chris Merrill isn't sure if he will be back tomorrow night. He closed the show saying, that as far as he knows he will back tomm night, and hasn't been told otherwise, but you never know. Then joked... . If the red light is on when I walk into the studio, then I know we're good..
 
I just wonder if it means the end of news anchor. Mark Rauner..... He's damn good...really quick on the humorous uptakes.... incredible voice....
 
HerbNero said:
KFI is about to start sounding like every other generic iheart talk property now. It's a sad downward spiral.
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The audience doesn't care about anything but content. Whining about how things used to be is irrelevant and the entire business has changed drastically in the wake of competing content platforms.

I can see where one who still wants things the way they were would call this "sad". But the business is not the way it was, and there's no way of going back. Those of us who understand this have been able to adapt and remain working (I offer myself as an example, still programming at age 69; I started in radio at age 17 and had my first PD gig at age 22).

So long as KFI continues to attract sufficient listeners to sell advertising, comparisons to the past are -- to repeat myself -- irrelevant.

And as long as I am using one of the Borg's favorite words ... resistance is futile.
 
KFI didn't show up in Radio Researcher's demo rankings for the top 10.

In the 6+ PPM, there was a substantial drop in share from the previous month. 3.6 - 2.9.
 
henry said:
Everyone under 30 (not me, I'm too old now) doesn't bother with KFI.

They stream Twitch while they drive instead. Always live.

Listeners just want sincere companionship. They don't want to be in the car alone. Radio was in the LIVE STREAM business. We just didn't know it. And that super power is always the first thing we cut.
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Ok but they arent watching twitch streams while theyre driving so.
 
TomásEstefan said:
Many younger folks in their late 20s and in their 30s when they are not listening to music that they have downloaded tend to listen to NPR when it comes to radio.
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Which might explain why KFI added a very NPR, public radio type of program (actually a podcast from Pushkin) on Saturday and Sunday nights awhile back. Maybe a 3 hour block on weeknights of other podcasts to radio offerings. I wouldn't mind....

Revisionist History Podcast - Malcolm Gladwell Podcast - Pushkin Industries

Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. Click now to listen to the Revisionist History podcast on Pushkin Industries.
www.pushkin.fm www.pushkin.fm

P.S. Doesn't sound like Merrill will be back next week
 
It was great to have live/local talk tonight. Merrill was chatting about the explosion in Tennessee. It felt good to be "connected" to current events, as KFI as done since.... forever.

When that goes away, I feel that'll be the end of KFI.

Handel retires eventually. Gary and Shannon in mornings. Conway afternoons. Syndicated hell the rest of the day.

Slow, steady death. Just like every other news talker that tried this.
 


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