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MOJO to All Sports

Who's fish brain idea was it to put 100.3 on the edge of Price Hill? If they walked it in from Connersville, it seems like they could've found a better spot, more centrally located. In some parts of the northern burbs, the signal is completely gone.
 
Is the current format a tough sell? They were getting a 3 share, right?

Is CBS going to comp them?

Man, what a crowded landscape in Cincy.
 
Don't be surprised if Radio One sells the station. Already selling stations as-is, including WJKR in Columbus, which flipped to conservative talk, last week. If they don't sell, they'd be one of only a couple CBS Sports Radio affiliates NOT owned by Cumulus or CBS Radio.
 
stereolane said:
Who's fish brain idea was it to put 100.3 on the edge of Price Hill? If they walked it in from Connersville, it seems like they could've found a better spot, more centrally located. In some parts of the northern burbs, the signal is completely gone.

I don't know about all the northern burbs, but in the West Chester/Sharonville/Mason area, WMOJ's signal is slightly better than WIZF's. If 100.3 goes mono when they switch to sports that could help reception as well. If Cumulus ends up buying Mojo and the format performs well enough, they could swap it to 94.1. It's not unlike the situation in Cleveland, where 92.3 the Fan has a sports format on a weaker FM signal, and people are speculating it could move to a stronger sister station like WNCX.
 
DJO loses Ohio State and just about their only revenue--- time to go old skool R and B--- Man I used to LOVE WCIN in the day! Hope they do it!
 
MTHBSTR said:
Dayton is a smaller market, and of the six FM stations they have, they are required to divest two of them.

Two of the Dayton FM's are in the Aloha trust... But yes Clear Channel is working on divesting two of their FMs in Dayton once the right buyer/price comes.
 
They have been waiting for a buyer for those stations for several years. I'm hearing that the FCC may increase ownership limits soon.
 
I loved MOJo. It was my most fav station. I guess I am goiing to ave to start listening to Rewind or WGRR. I wonder if WGRR will add more of the urban oldies That Keith used to program into the old Mojo 94.9 since MOJO is flipping to fill the void they left behind to gain the listeners from 100.3?
 
Mike said:
why would you flip to all christmas if your going to flip to sports

why not just fill up time with fox sports radio in the interim ?
Because 1360 has Fox Sports Radio. So it be kind of hard to do that. if anything they would have to pick up Yahoo Sports Radio if its not airing in Cincy at the moment
 
Quote from: Mike on November 06, 2012, 10:26:31 PM
why would you flip to all christmas if your going to flip to sports
PPM - You go all Christmas and get a HUGE bump in the PPM ratings for November and December. And hopefully you use all that increased cume to promote your new format..
 
MikeStandardsFromIndiana said:
Mike said:
why would you flip to all christmas if your going to flip to sports

why not just fill up time with fox sports radio in the interim ?
Because 1360 has Fox Sports Radio. So it be kind of hard to do that. if anything they would have to pick up Yahoo Sports Radio if its not airing in Cincy at the moment

WMOH 1450 has Yahoo Sports at night and weekends, and is technically the Cincinnati affiliate for it, even though most of Cincinnati and Northern Kentucky can't hear it.
 
radioboymark said:
Quote from: Mike on November 06, 2012, 10:26:31 PM
why would you flip to all christmas if your going to flip to sports
PPM - You go all Christmas and get a HUGE bump in the PPM ratings for November and December. And hopefully you use all that increased cume to promote your new format..

It'd actually be a huge bump for December ratings (which actually runs from today through December 5th) and "Holiday" ratings (December 6th thru January 2nd, the day of the switch to CBS Sports). The November ratings period ended yesterday.
 
I guess this means that the Urban Adult crowd really has no station now (maybe 101.1 The Wiz, but that's geared to a younger crowd).

What's the history of Urban AC or in Cincy? Does it work there? I know they tried it on 100.3 briefly before flipping to Rhythmic Oldies but was there another Soul/R&B-ish station before that?
 
From what I recall, Urban AC did good on 100.3 when they went on the air. At least as well as Jammin Oldies did. I think the problem with those formats are hard to sell to advertisers. Cumulus might want to try the format on 94.1. That frequency has never had an urban format. I am surprised Radio One didn't go with a 1230 The Buzz simulcast on 100.3.
 
I've heard other PD's tell me that as well microbob (concerning the advertising on an Urban AC station). I just find that hard to believe considering Cincy's population is around 48-50% black, do the advertisers not want to make money from this big demo?
 
It is weird that you have La Mega 97.7 which is a niche non english Hispanic format which is small 5% and they are able to stay on the air and make money at it. I would like to see how 97.7 would do with the Jammin Oldies format or Urban AC.
 
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