MTHBSTR said:Microbob who told you 97.7 is making money?
MTHBSTR said:It doesn't help that this version of MOJO just wasn't very good. I mean, Pat Barry? Really?
microbob said:It is weird that you have La Mega 97.7 which is a niche non english Hispanic format which is small 5% and they are able to stay on the air and make money at it. I would like to see how 97.7 would do with the Jammin Oldies format or Urban AC.
MTHBSTR said:Microbob then would you assume that WDJO is making money?
jry said:microbob said:It is weird that you have La Mega 97.7 which is a niche non english Hispanic format which is small 5% and they are able to stay on the air and make money at it. I would like to see how 97.7 would do with the Jammin Oldies format or Urban AC.
97.7 probably doesn't have enough signal over the whole city to make this work.
microbob said:jry said:microbob said:It is weird that you have La Mega 97.7 which is a niche non english Hispanic format which is small 5% and they are able to stay on the air and make money at it. I would like to see how 97.7 would do with the Jammin Oldies format or Urban AC.
97.7 probably doesn't have enough signal over the whole city to make this work.
I get them as good as 97.3 in Northern KY.
Many of the talk syndicators uplink their show in mono. We send Dave Ramsey up in a mono signal as that is what is provided to us.microbob said:Most listeners probably wouldn't notice if they were in mono or not especially running a talk format with little music content. Loud and clear processing makes a big difference. I would bet that when 100.3 goes Sports Talk in January, they will turn off the stereo pilot.
MTHBSTR said:Wink was also higher on the stick and more powerful by about 10x. 100.3 is on the WXIX tower. WIZ is on W 8th Doesn't change the fact that 100.3 is a terrible signal. But it was designed to cover the city.