its time w (your name) said:
Contrary to how some of us are being painted, I'm not "bitter," nor "living in the past," and I'm actually doing fine in and out of radio, thanks to gool ol American enterprise. Here's what I think we can all agree on:
1. The quality of the product put out by the corporations ... (grasping for the right word)....
SSSSSSSS-U-C-K-S! Dont take my word for it, ask any kid. I have no problem with working on an "old people" medium, but the distant future doesnt look good.
2. The industry is totally run by accountants, w/ help of consultants. And accountants dont make good artists. Although they have proven very good salesmen. They should get a medal for this. Consultants should just die.
3. A lot of us are finding other venues for our abilities. When someone does rediscover the need for human interaction, the stable will be slim.
Actually, I think the stable is already brimming to overfull with lots of bright, talented, technology-savvy people with loads of radio and sales experience, seeking to create themselves nontraditional voice roles. If City of License rules are reinstated and radio looks around to start hiring 24/7 staff in the spinoff markets again, they'll be getting a new generation of pros who have spent the last several years combining the marketing talents they learned in radio with the growing fields of pod and streaming. These folks won't necessarily come back for peanuts, since they've proven they can get paid better not devoting their lives to stations, but five years from now, if you haven't been paying attention to the online revolution, you'll be hard-pressed to get back in. The game has definitely changed, and the folks who have been resisting tooth and nail will be the people radio leaves behind in the future. What's the first thing a thousand laid-off radio people are going to do in 2008? That's right, they're getting Pro-Tools at home so they can work on their own projects on their own time and dime. Didn't you?
its time w (your name) said:
I've recently declined 2 gigs--- one didnt pay, the other I just saw no future in. I dont even bother to send anything to Clear Channel. I dont voice-track. My last daypart was THE most boring job I ever had--- including teenager jobs. Selling newspaper ad was challenging, fast paced, and fun. So is buying & selling products & training people. Some other jobs would be fun if I didnt suck at them. And I LOVE college. Maybe you need radio. I dont. Reading liners & handing koozies to invalids doesnt light my fire. Its just a check, & not a good one either.
Yeah, perspective always comes when the other shoe drops. We all went through it, trust me, kid. The first six months out of radio, it's like getting a good pair of glasses for the first time. What you loved was radio, what you hated was the business of radio and how they've made it impossible to just work doing what you loved. I believe that in the last several years, the climates in the Houston radio hallways have become fearful, uncertain, and in some cases, viciously competitive for most people doing those ever-dwindling jobs. It's not what made radio fun, and when you get out of the fishbowl, the stress is gone. For you, it was obviously the marketing and sales. For some of us, it was content or the listener interaction. Modern cyber makes everything about this completely available to everyone who wants to go seek out a paycheck for their talents. We don't actually need radio to do what we love, anymore.
its time w (your name) said:
Believe me, I dont care---really, but my deepest intuition says: Whenever we do figure out how big or small the WHOLE pie actually is, advertisers will flock elsewhere like a hurricane evacuation. And there will come a point when the accountants in charge wont be able to spin it anymore to stockholders. And because of the bubble of spin already created by these charlatans, it wont be a gradual fall, either.
Um, well, yeah, like Tim keeps screaming, it's a recession and radio's bailing out hard and fast.
its time w (your name) said:
This is my objective opinion, just as someone who knows more about the art than the economics, but sees the suits working something--- I cant put my finger on it--- but they're working something all the time. Look at their faces & body language. God gave you common sense. I smell BS and so do you.
You haven't seen rock-bottom, yet.
its time w (your name) said:
Wont matter much to me when the house does fall down. I already found my girl, which is why anyone works in rock n roll.
Okay, here's where our opinions differ, and I'm saying this very good-naturedly, so don't get p*ssed, but I gotta speak up. Maybe you worked "in rock and roll" for a year or so (the Point doesn't count, ever, as rock 'n roll, no matter how many ZZ Top hits from the crappy album they slip in---see, good-naturedly), but from the mid-80's when I began to a couple of years ago when I stopped fighting the cyber-revolution and drank the Internet Kool-Aid, I can honestly tell you that very nearly every person I worked with in rock was
in it, like me, because they loved the music and wanted to play a badass radio show or bring a killer live gig for the listeners, so they'd enjoy it, too. The few jocks I recall whose only purpose was to troll the listener pool stood out and were considered kinda...anyway. So I have to disagree with your assessment, although I'm happy that it worked out for you. There's no better feeling than handing out prizes to a dedicated fan of the station who still wants to participate (although yeah, koozies and paper fans suck). It's a great feeling to see a few thousand smiling, happy faces rocking out at gigs because your station told them it was going to be fun. That's why most people I know got into rock.
its time w (your name) said:
And I'll be happily driving my tractor, not listening to you reading cards, living somewhere FAR AWAY FROM a major metropolitan area. Life is good. (unless you're a lying accountant)
Oh, it'll be good for them most of all, in the long run.