stafferman....you are right.
and radio is still wrong.
the spot client doesn't care if it's the ownership or the bandwidth.
it works or it doesn't. more to your point: NObody buys newspapers.
NObody buys radio. Millions read newspapers (online/free/whatever)
and millions listen (but do not spend any money to do so) to radio.
personally, i have had the WSJ delivered free to my home for the
last 4 years. i signed up for a trial period, and they just keep it up.
i guess i count somehow in the circulation numbers pitch. every once
in a while i get an invoice to "pay to continue" and i've ignored them.
and radio is still wrong.
the spot client doesn't care if it's the ownership or the bandwidth.
it works or it doesn't. more to your point: NObody buys newspapers.
NObody buys radio. Millions read newspapers (online/free/whatever)
and millions listen (but do not spend any money to do so) to radio.
personally, i have had the WSJ delivered free to my home for the
last 4 years. i signed up for a trial period, and they just keep it up.
i guess i count somehow in the circulation numbers pitch. every once
in a while i get an invoice to "pay to continue" and i've ignored them.