R
rbrucecarter5
Guest
LinoNYC said:If you AM purists had made a stink 40 years ago when this started happening, we might not be in these desperate straits.
If AM iboc fails, it's over.
You sparked my interest with the "40 year ago" comment. 1968 - top-40 AM was in its Zenith. The greats like WABC, WLS, KHJ ruled the airwaves. Regional top-40's like KLIF became legendary in their own right. Little did anybody know that within 5 years, FM would be making serious inroads and a decade later, most top-40 AMs were in trouble or already news talk. What happened?
I think AMs were a victim of the changing music business. You had tremendous upheavals in society, young people who had made up the top-40 audience were discovering album rock, and top-40 stations didn't follow the trend. If they owned an FM outlet, they probably gave the album rock fans their music on a little used, unpopular band that was usually associated with "beautiful music". That was the case with KLIF AM and KNUS FM in Dallas. The kids discovered FM and it was over. In my case, it was a struggle to received KLIF at 330 miles as it was. The moment I discovered that FM could also go 330 miles (with the proper equipment and antennas), I made the switch. Sound quality was secondary - it was content. Because certainly any advantage FM had in sound quality was masked by frequent and deep fades from that distance.
What is the trend today? Where are the coveted audiences of young people going? Hip-hop for one. Want some listeners? Program that format no matter what you think of the music. AM or FM. It has the same underground appeal album rock had in the late 60's.
HD AM has already failed. I've got an HD radio, a darn good one. Hundreds of miles daytime reception, but I can't get HD lock on some LOCAL stations - and that is WITH a deep fringe AM box loop, the best I can make. It can bring in 50 kW stations from 1000 miles in the daytime, but I can't get a lock on a local HD station like KAAM. More power isn't the answer, I bring in plenty of signal strength with the loop. The system just doesn't work - at least not very well. And nighttime HD stations that sound like locals - not even a flicker of the HD indicator. HD AM is DONE - I don't regret buying the tuner, it is the most selective FM tuner I own. Pretty good sensitivity, I've gotten 300 mile reception on it. But HD AM? Cut the losses, go back to C-Quam, and concentrate on content people want. I can get at least two dozen country stations on AM. Yawn. At least a dozen Spanish. Yawn. A dozen talk / sports. Yawn. I never listen to the band, except for Radio Disney and local standards KAAM, which sounds like cr@p because there is no HD lock. So I've got limited bandwidth mono on KAAM. KLIF sounded really good in the late 60's, even at 300 miles. C-Quam worked for over 300 miles on Radio Disney and KAAM. And it didn't make their analog signal sound bad like HD does. Sure, I can get Radio Disney music, but as good as Hannah Montana and High School Musical are - they are played in the ground so listener fatigue sets in. And the signal switches back to mono - often. I'm less than ten miles from the towers. Using a really good loop, too. I can't even get stereo dependably, and the station has a half million square mile footprint, it is a blowtorch. Lets see - C-Quam goes 300 miles, HD goes ten miles. Metroplex is 100 miles wide, as much as 60 miles N/S. Which stereo system should a station use to cover the metroplex? HD - 10 miles. C-Quam - 300 miles. Seems like a no brainer to me - C-Quam.