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More nick picking

1

1069_KIFR

Something else that bugs me:

Mark Neiado(?) Morning Traffic Reporter on KFRC and MOViN' 99.7 (Maybe other CBS Station as well, dunno)


But when he reports on KFRC he always ends by saying, "From the KCBS Traffic Center,....." But yet over on MOViN' he does not mention KCBS at all. How come? And both stations make it seem like he is actually in the studio with the morning personalities.
 
1069_KIFR said:
Mark Neiado(?) Morning Traffic Reporter on KFRC and MOViN' 99.7 (Maybe other CBS Station as well, dunno)
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I would guess his name is spelled "Nieto." That's what it sounds like to me.

But when he reports on KFRC he always ends by saying, "From the KCBS Traffic Center,....." But yet over on MOViN' he does not mention KCBS at all. How come? And both stations make it seem like he is actually in the studio with the morning personalities.
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As someone who doesn't work there, I can give you my best guesses since a number of different scenarios would easily work...

It probably has to do with formatics...Mark probably mentions the KCBS Traffic Center on one station and not the other because either 1.) CBS doesn't own Movin', or 2.) if Movin IS CBS-owned, the PD (and/or GM) just doesn't want the KCBS Traffic Center mentioned on Movin' (but why, I haven't the foggiest).

Not knowing whether Movin' is CBS-owned or not, I don't know if Mark is actually in the Movin' studio. With KFRC, Mark could very well be literally "across or down the hall" at KCBS since THOSE two are sisters and share a facility, and Mark would have the resources of KCBS at his command, and he either does his reports from 1.) another studio there at CBS, 2.) there in the same studio, or if Movin' isn't CBS, 3.) via a dedicated phone line to Metro or Shadow from both stations (KFRC and Movin'). Any of those 3 ways would allow Mark to sound like he's sitting next to the Duke and Celeste. BUT, the third would make the most sense if Movin' isn't a CBS property (why would another company want to promote CBS?), and Mark just mentions the KCBS Traffic Center on KFRC for cross-promotional purposes (this would be my guess). I don't listen to Movin' so I don't know his outcue there.

OK, now that you've read my theory and conjecture, how 'bout it CBS employees (who would know what the hell you're talking about)? :D
 
KMVQ (MOViN 99.7) is owned by CBS. It's probably just how they want to sell it. Actually, "MOViN' Traffic" is kind of cute, since traffic is rarely 'movin' in the Bay Area (ha, ha).

My guess is that by mentioning "the KCBS Traffic Center on KFRC," they're trying to cross-sell KCBS for people who want to hear the news for a few minutes. The KFRC classic hits demographic (middle aged people) are also people who pay attention to news, sports and more complete traffic information. I'm sure CBS would rather people tune into their other station during drive times for news, than KGO or KQED. Also, KCBS simulcasts on 106.9 HD2.

Being a non-techie, I'm not sure why Nieto sounds like he's in-studio. I remember that Leo Cellino (weatherman) on KGO always sounded in-studio the last few years he worked there. Since they made no secret that he was reporting from his home weather-center in north Marin, I figured they either brought him in via satellite, or just hooked a good mic up to his phone.
 
Being a non-techie, I'm not sure why Nieto sounds like he's in-studio.
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Since Movin' is owned by CBS, and is no doubt there in the building, Mark either IS in-studio, is in a separate studio but his mic/board are wired into the KFRC and Movin' studio control boards (it's simple for an engineer to run a couple of wires above a fake ceiling), or he's over at Metro or Shadow with a dedicated 15kHz phone line (with much higher quality than a regular line you talk on). But since Movin' IS CBS-owned, Mark is probably right there in the building with KCBS traffic info at his fingertips.

I remember that Leo Cellino (weatherman) on KGO always sounded in-studio the last few years he worked there. Since they made no secret that he was reporting from his home weather-center in north Marin, I figured they either brought him in via satellite, or just hooked a good mic up to his phone.
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An ISDN line is probably how Leo Cellino delivered his KGO reports from his north Marin home. Far cheaper than satellite. An ISDN line is separate and distinct (and much higher quality) with a broadcast mic feeding it, rather than a crappy crystal mic that phone handsets have.
 
Well I know that Mark is in the building (KPIX's/CBS Radio's.) He has worked next to Dave and Celeste a few times, because I have seen him on the Video's they occasionaly post on the web site, but I think most of the time he works from a studio that can be accessed by both stations, so he's in the building, but not standing or sitting next to the morning show folks all the time. He does not work out of Metro/Shadow studios.

And Lkeller you are correct, the KCBS Traffic center is a cross promote for KCBS. It's a good Idea since they do share much of the demo.

Leo's (KGO) is on a dedicated phone line. (Never Satellite...the delay would have made everyone crazy) He has moved just recently, so he may be on an ISDN now.
 
You are correct, he's in the building, and sometimes in studio. May be on more stations than just the 3...used to use Mark Anthony as an alternate air name. A great guy, by the way, and very good traffic reporter.
 
Production Boy said:
And Lkeller you are correct, the KCBS Traffic center is a cross promote for KCBS. It's a good Idea since they do share much of the demo.
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I'm sure you hit he nail on the head here. I'm sure KFRC's audience relates well to KCBS and has decent cume sharing while Movin' has low cume share with the news station. The feeling may be that Movin's audience can't relate well to KCBS, so don't alienate them by pushing it on them.
 
yep, Movin, KFRC and KCBS are all CBS owned. They are also all in the building. Mark does traffic for three stations, Movin, KFRC and KYCY aka 1550 a.m.

Mark is affiliated with CBS, not particularly a specific station, although his "office" is in the movin' space (not inside their studio though). Occasionally, he does walk to KFRC and do the reports "in person." Regardless, he's representing KCBS because that's where he gets his traffic information, just like Greg's reports on Live 105.

However, 106.9 and Movin use Shadow/Metro traffic after their morning shows. In that case, it's the same lady. Mostly Carla, sometimes Diane. They end their reports with the call letters of whatever station their reporting for at that time.

I hope that adds some more in depth to question, yet, I know it doesn't answer why he says it sometimes and doesn't say it another time. Maybe we should ask him.
 
With one person doing traffic reports for multiple stations, I wonder if they have ever slipped and said the wrong call letters?!
 
Sure...that happens more often than you think...And, yes, Mark Nieto is talented...and also a great guy.
 
1069_KIFR said:
With one person doing traffic reports for multiple stations, I wonder if they have ever slipped and said the wrong call letters?!
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Ohhhhhh, yes...like Dying said, a lot more often than you think. Now, while I've so far always been careful enough and have had the presence of mind to have avoided it (knock on studio countertop formica), I've heard lots of others who have. But you can't blame them...it's easy to do when you're really rushed because one of your stations takes waaaaaay too long to throw to you, giving you either just barely enough time (or not enough) to switch monitor channels and hear another of your stations throw to you right then (or already went to you and you weren't there :()! Their professionalism is what prevents them from doing it a lot MORE, actually. So, when their human frailty rears its ugly head and they slip from time to time, you just "oh well" it 'n' cut 'em some slack.
 
Hey all...thanks for the kind words. I am indeed located inside the CBS Building at the Movin' studios, but am employed by Metro. When KFRC was reborn at 106.9 they asked me to do traffic for them, so I'm now covering 3 CBS Stations: Movin, KFRC and KYCY. Regarding the "KCBS Traffic Center" lockout...that was a request from KFRC management, obviously for cross-promotional reasons. As for the wrong lockouts...there are 2 cardinal sins for traffic reporters: missed reports and using the wrong call letters. I always use cue cards to make sure I know what station I'm doing, however, accidents DO happen.......
 
"As for the wrong lockouts...there are 2 cardinal sins for traffic reporters: missed reports and using the wrong call letters."

Nice to hear from you, Mark. I probably shouldn't tell a story on a longtime traffic professional, but years ago, I remember hearing Joe McConnell sign off with "Joe McConnell, KYA Traffic."

Problem was - he was speaking on KGO, where he was (and is) Joe Vincent.
 
Ooooh...wrong call letters AND wrong name. Yeah...it happens. Many of us traffic reporters have 2, even 3 different names. At one time or another I've been Mark Nieto, Mark Anthony, Mark Van Ness, J-K Daniels, Tony Marcus, etc. You get a little identity crisis going. One thing about Joe McConnell though...he doesn't make too many mistakes. He's a very good news/traffic guy.
 
You're one of the best, though, Mark. Nothing like 4 or 5 stations and several different names...ya gotta use a cue card. The Shadow Nose. Happy Traffic Central Death Day coming up on the 29th!
 
1069_KIFR said:
But when he reports on KFRC he always ends by saying, "From the KCBS Traffic Center,....." But yet over on MOViN' he does not mention KCBS at all. How come?
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Another thought regarding why CBS might NOT cross-promote KCBS on KMVQ (besides unlikely common demographics) is brand confusion. I don't know how the Arbitrons are done anymore, but it used to be that the station making an effort trying to get its numbers up surely would not want to give credit elsewhere with another station's calls, even if all the stations were owned by the same entity.

Oh by the way, I think the subject is "nit picking," not "nick" picking, but I guess that's really nit picking. Nits are pretty gross, but not necessarily people named Nick.
 
Best mess up ever those was Clark Reid (sp?) yelling a multi-syllable swear word on KCBS back in 89 or 90...One of the all time great bloopers.
 
DyingMedium said:
Best mess up ever those was Clark Reid (sp?) yelling a multi-syllable swear word on KCBS back in 89 or 90...One of the all time great bloopers.
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Oh, sonofa-----, I wish I'd heard that one!!! ;D
 
SFStatic said:
... The Shadow Nose.
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"Interesting" play on words, eh? ;D

SFStatic said:
Happy Traffic Central Death Day coming up on the 29th!
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Oh...EXCELLENT knowledge, SFStatic!! (I, too, lived through most of that hell but didn't see that particular fateful day. Guess it could be found on the official Death Certificate.)
 
fyi cbs owned kllc alice uses the "KCBS Traffic Center" moniker as well. CBS does it to help brand KCBS Traffic brand to other potential cumers
 
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