• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

More swapping in the future?

Someone at the office was saying today that Radio One, Bonneville and Clear Channel have been meeting behind closed doors visiting financials, etc.

Looks like Radio One wants one more to shore up their cluster in Cincinnati.
 
Elephant said:
You guys forget that Bonneville can own five FMs in this market.

Coming soon....

94.1 The WOLF (Bonneville)

92.5 The DRIVE (Bonneville's Classic Rock format in Chicago)

Smooth Jazz 97.3 (Radio One)
Click to expand...

Smooth Jazz would be GREAT anywhere on the dial (97.3 or 95.7). I hate to say it, but I think Radio Disney would work here on a low power station. My daughters love it on XM. Parents would trust it more than a Q102 or KissFM. The station may have to be Disney Owned to carry it though.

After seeing all the kids at the Hannah Montana concert last year, I KNOW it would work!!
 
I wish MY kids were Hannah Montana fans...but they're burned out on her because of all the Wal Mart hype. Can (S)Miley/Hannah with her in 'yo face cheerfullness and girl next door charm save radio? (and our economy?)

As a parent I soitanly hope so...she beats "new" rock on 'da X any day!
 
Eww...Hannah Montana. If Radio Disney entered the Cincinnati market, it would most likely be on the AM side like most of them. Advertisers aren't really interested in the audience, so the affiliates are relegated to low-power AM stations. I could see it on WPFB-AM, WMOH, WCNW and the like. Plus the music sucks. All of the songs are pretty much unlistenable for anyone over 9. My parents take the risk of playing Ethel and Lucy on XM in the car, because even if a bad word slips out of the radio every now and then, the songs are (usually) much better.

Oh yeah and plus the Disney corporation is evil. On Time Warner cable, they have a kids on-demand channel that carries programming from Nickelodeon and the Cartoon Network, but not the Disney channel. Why? Because it's on another channel that you have to pay extra for! WTF!?! Don't they have enough freaking money already from exploiting their stars? You've seen how Britney Spears and Lindsay Lohan ended up, and they were at one time Disney child stars. In a few years, get ready to hear about Miley Cyrus getting caught buying cocaine from one of the Jonas Brothers.

Sorry about the off-topic rant. I had to get it off my chest somewhere and my neighbors will be glad it wasn't at the top of my lungs in the street at 3 in the morning.
 
Al...You obviously don't have kids. They beg for Disney Channel on the radio. Some of the music they play is on the current CHR charts. It's not Barney and Friends. Sometimes I don't know if they're listening to Disney or KISS-FM.

And, most of the Radio Disney affiliates are monster AM signals. Look in Atlanta, New York, Cleveland, Dallas, etc... Some 50kw heritage signals and big 5kw'ers low on the dial. They're on FM in Indy.
 
1360 was once Radio AHS, which ran a format very similar to Radio Disney. I bet it would do better than ESPN Radio attracting listeners.
 
chip45 said:
Elephant said:
You guys forget that Bonneville can own five FMs in this market.

Coming soon....

94.1 The WOLF  (Bonneville)

92.5 The DRIVE  (Bonneville's Classic Rock format in Chicago)

Smooth Jazz 97.3  (Radio One)
Click to expand...

Smooth Jazz would be GREAT anywhere on the dial  (97.3 or 95.7).  I hate to say it, but I think Radio Disney would work here on a low power station.  My daughters love it on XM.  Parents would trust it more than a Q102 or KissFM.  The station may have to be Disney Owned to carry it though.

After seeing all the kids at the Hannah Montana concert last year, I KNOW it would work!!
Click to expand...

Question is would they spend the money to go live and local....no SJ syndication available in this market.
 
Elephant said:
I'm sure a company with the resources of Radio One could put something together.
Click to expand...

COULD is the operative word....question was WOULD they spend the money. They are not spending substantial live and local money with their flagships, and dumped SJ in Indianapolis. Therefore, it is fairly safe to surmise that they aren't likely to spend it in a market that has a smaller AA population than Indy, particularly when you consider it would siphen off some of mojo's audience, and they are not really atune with capturing the white audience needed to make SJ a ratings and revenue success. Monetary resources aren't a problem, but there is much more to it than that. The only way I see that happening is buy WCIN, flip it gospel and move SJ to the FM...Now that shores up their place in the market in a financially meaningful way. Keeps ops costs at a minimum through ability to syndicate almost all dayparts on 2 new stations and locks up the AA community while potentially getting some of the mainstream (caucasian) ad revenue.
 
Soldier...Why would they bother with WCIN? It's a complete non-factor in this market. What is WCIN's cume...about 25,000? R1 could do SJ any time they want and it doesn't matter if WCIN is even on the air. The best use for WCIN right now would be to go Gospel or Spanish. It's a much better Spanish signal than WCVG. For Gospel, it's a heritage station.

You seem to think that they would have to spend money doing SJ. Copy the old Indy library, ship a hard drive to Cincinnati, and roll it. VT it with out-of-market talent who can customize it. Maybe use one local person, but it wouldn't cost them that much. It's not a personality format at all.
 
I just read on Wikipedia that Jones Radio is shutting down its smooth jazz satellite service on September 30. What will this mean for WCIN? I agree with Elephant that Gospel or Spanish is a good bet. The AM dial is such a wasteland in this town.
 
I believe the press release said the Jones smooth jazz stations will become BA affiliates. However, I'm not sure if that means the stations can't drop the format if they're not happy with BA. I would expect 1480 would go with BA's format, which I don't think is as good as Jones but would at least continue to fill the niche. From everything I've heard, 1480 is making money for the first time in well over a decade. I'd have to think they'd want to keep that up.
 
If that's the format with Ramsey Lewis in the morning, that also affects WDSJ in Greenville/Dayton and the SJ combo in Columbus.
 
Ramsey Lewis is on the BA feed. It will affect the BA feed in the sense that it gets more affiliates, but existing affiliates will not be affected. The Jones feed only has 17 affiliates, which is part of why they're getting rid of it, and I don't believe Jones competes with BA anywhere.
 
Elephant said:
Soldier...Why would they bother with WCIN?  It's a complete non-factor in this market.  What is WCIN's cume...about 25,000?  R1 could do SJ any time they want and it doesn't matter if WCIN is even on the air.  The best use for WCIN right now would be to go Gospel or Spanish.  It's a much better Spanish signal than WCVG.   For Gospel, it's a heritage station.

You seem to think that they would have to spend money doing SJ.  Copy the old Indy library, ship a hard drive to Cincinnati, and roll it.  VT it with out-of-market talent who can customize it.  Maybe use one local person, but it wouldn't cost them that much.  It's not a personality format at all.
Click to expand...

Well given that that was part of the suggestion or at least observation (Gospel), thanks for reiterating it. While you are not too far off on the cume for CIN, a non factor assessment is a poor one. They would bother because they have looked into it SEVERAL times, and the previous owner was always the deal killer. The fact that SJ has been approached in the manner which you speak is why it keeps dissapearing from the airwaves, so to continue a failed approach would be kind of silly. SJ will only come around to full potential when someone wants to work and spend some money....Prime example WNWV Cleveland....LIVE, LOCAL, INVOLVED...Of course a 50K FM signal doesn't hurt one bit.
 
DS: WCIN's cume in the Spring Book was 28,7000. 4-book avergae is 26,7000. Not far from what I said (25,000).

WCIN is not on any other station's radar screen. To be a factor, a station has to have some consequences related to what it does. That means that other stations are proactive or reactive to that station and that station is grabbing a significant enough amount of audience and revenue as to be competitive.

I really don't believe that any other station in this market is developing strategies because of what WCIN might do. The same can be said for WDJO, WCVG, WMOH, WPFB, WOXY/WAOL, WSCH, etc... The big stations don't even know these small stations exist, and if they do, they don't care.

That said, these stations serve a purpose and should not be cast aside. But, there should be some perspective. I understand that WCIN is your livelihood, but an objective analysis would show that it's not really having any effect on ratings and/or revenue in this market.
 
Elephant said:
DS: WCIN's cume in the Spring Book was 28,7000. 4-book avergae is 26,7000. Not far from what I said (25,000).

WCIN is not on any other station's radar screen. To be a factor, a station has to have some consequences related to what it does. That means that other stations are proactive or reactive to that station and that station is grabbing a significant enough amount of audience and revenue as to be competitive.

I really don't believe that any other station in this market is developing strategies because of what WCIN might do. The same can be said for WDJO, WCVG, WMOH, WPFB, WOXY/WAOL, WSCH, etc... The big stations don't even know these small stations exist, and if they do, they don't care.

That said, these stations serve a purpose and should not be cast aside. But, there should be some perspective. I understand that WCIN is your livelihood, but an objective analysis would show that it's not really having any effect on ratings and/or revenue in this market.
Click to expand...

Elephant...No need to argue here. There are some things that at the end of the day I am aware of that you may not be.
 
With the cuts at R1, I wonder if they have given up the idea of picking up one of the stations the CC is trying to sell or swap?
 
Elephant...

You are pretty much right on, but I spent about $1500 last year sponsoring the jazaz format on WCIN. I didn't want it to disappear like WNOP did. Not much $$ I know, but for me, it was a lot. Soldier can confirm this.

My business is just like WCIN: It is what it is.

Happy Labor Day weekend, everyone!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom