Looks like these stations got their work cut out for them in 2012...
http://latimesblogs.latimes.com/ent...ndora-los-angeles-number-1-radio-station.html
http://latimesblogs.latimes.com/ent...ndora-los-angeles-number-1-radio-station.html
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Most Listened To Station In L.A.: Pandora!
- Thread starter DToTheJ
- Start date
Well, there are some methodology issues to sort out. The biggest thing that jumps out at me is that in the article, Media Audit says 1.4 million people listened to KIIS-FM between September and October. But Arbitron says KIIS-FM's weekly cume is 3.5 million.
Big difference. And if I'm KIIS-FM, I know which I believe.
Big difference. And if I'm KIIS-FM, I know which I believe.
If anyone actually reads the article linked in the original post, the answers are (mostly) there.
The inference is that this telephone survey of 54,000 people in the L.A. area likely was commissioned by Pandora to put themselves in a good light with advertisers as they try to profit from more online ads, which evidently don't bring in as much revenue as radio ads.
The adults surveyed were asked (at least once) in October 2011 what stations they listened to in the past week. This info was extrapolated over a period of weeks between September and October 2011 to arrive at their estimated figures.
This survey was taken by a group named "The Media Audit": http://www.themediaaudit.com/about-us
which is in no way affiliated with Arbitron and has different methodologies in survey taking (such as contacting participants by phone, sample size, etc.). This was a survey to determine just how many total people were listening to terrestrial and internet radio stations without breaking down the internet stations by specific genre, just by "general company provider", so to speak.
The inference is that this telephone survey of 54,000 people in the L.A. area likely was commissioned by Pandora to put themselves in a good light with advertisers as they try to profit from more online ads, which evidently don't bring in as much revenue as radio ads.
The adults surveyed were asked (at least once) in October 2011 what stations they listened to in the past week. This info was extrapolated over a period of weeks between September and October 2011 to arrive at their estimated figures.
This survey was taken by a group named "The Media Audit": http://www.themediaaudit.com/about-us
which is in no way affiliated with Arbitron and has different methodologies in survey taking (such as contacting participants by phone, sample size, etc.). This was a survey to determine just how many total people were listening to terrestrial and internet radio stations without breaking down the internet stations by specific genre, just by "general company provider", so to speak.
Clarification about the survey methods used, actual number of people surveyed in L.A. (closer to 1500-1600) and a reaction from Katz Radio Group's Mary Beth Garber are in this piece from AllAccess linked below:
http://www.allaccess.com/net-news/archive/story/105270
http://www.allaccess.com/net-news/archive/story/105270
Forget how they count listeners - the only thing that really counts is revenue and until Pandora can convert its body count into local revenue approaching even a low-rated FM station, the count means nothing except that more people like internet radio than used to.
Excuse me now I've got to go - Sirius XM is playing my favorite song....
Excuse me now I've got to go - Sirius XM is playing my favorite song....
Live365 is a web radio platform but they make their revenue by VIP listener fees, DJ's have to pay royalty fees and in some cases from radio ads and live 365 has thousands of stations. Tunein I'm not sure. But Iheartradio, radio.com, and Entercom makes revenue in advertising.
Currently Pandora shares are at $8.53 from an IPO of $20 in July 2011.
Currently Pandora shares are at $8.53 from an IPO of $20 in July 2011.
D
Dick Skinner
Guest
I'm surprised no one has brought up the fact that pandora isn't one station. It's hundreds of channels appealing to all demos and lifestyles. If I'm selling Rolex watches, do I want my spots running on a garage rock format? Nope. That would be like paying to run the same schedule on every station in a market regardless of the format. Think of the waste.
Can I pick and choose the formats and user demos with a buy on pandora? Maybe there's a media buyer on this board who can answer. Thanks.
Can I pick and choose the formats and user demos with a buy on pandora? Maybe there's a media buyer on this board who can answer. Thanks.
Manny Michaels said:
In LA, at least, those rockers may very well be the buyers you want. A successful car dealer told me that lesson one in LA is not to judge walk-ins by appearance as the most likely buyers of high-end cars were the most scruffy looking people.
Anecdote: about 15 years ago, I was coming out of the Indiana Jones ride at Disneyland during a station remote. A very disheveled guy walked up to me and asked how I liked the ride; he had wild hair, a "homeless quality" bomber jacket and torn jeans on. I chatted with him briefly, and when I rejoined my group, one of them said, "what did you talk about with George Lucas?"
Remember that much of Pandora's listening is to custom configured "stations" which are one of a kind. Pandora appears to be selling by demos, not by formats. Which is as it should be.
Another anecdote. A Spanish language station, pitching many years ago the Volvo dealer association in a market with millions of Puerto Ricans was told, "your listeners don't buy our cars, they steal them." It turned out that the single most desirable entry level luxury car among suburban Puerto Ricans in the market was the Volvo because the Volvo was by far the biggest seller in the category in Puerto Rico... so big a seller that it had the highest market share for the brand anywhere outside Scandinavia. By making a "format distinction" based on perception and stereotypes, that association was losing perhaps thousands of sales annually.
I love my 1990 Volvo 240DL rated the safest car in the world in 1990, also the 007 Bond car that year. It's my Raiders car as it's a silver and black paint job. I bought it in August 2002 from the original owners for a mere $1600.00 and it's still going strong. I've replaced the tires, brakes, plugs and wires, filters, rotor cap, and a cracked windshield, and do the oil every 4000 miles. This was worth every dime I've spent the car has 301,000 miles and counting. I do prefer Slacker over Pandora but do listen every now and then. I do still subscribe to Sirius/XM also. Gotta love that Sixties on Six with Phlash Phelps.
I pay $9.99 a month for slacker and it is well worth it. I also subscribe to Sirius/XM. I only listen to Shotgun Tom Kelly because he is one of the last real Dj's. It is a miserable situation hearing the same songs and the commercials. 
DavidEduardo said:
In the 80s, George Lucas came into my video store frequently. He was maybe a bit scruffy, but mostly just totally unassuming and quiet in personality. I didn't recognize him until the day he came with Linda Ronstadt. I knew they were dating. HER I recognized. But I was generally clueless about that - a lot of rock stars came in too, and I wouldn't recognize them unless one of my star-struck employees pointed them out. For example, Grace Johnson with prematurely gray hair was really Grace Slick, I found out.
You mentioned luxury cars. I live on a hill in San Francisco where the houses get smaller and more modest as you drive down the hill toward the projects next to the freeway. While we top-of-the-hill 'elitists' tend to drive Priuses, Civics, and 10 year old mini-vans, the people in the dumpy houses toward the bottom tend to have Lexuses ("Lexi?"), Volvos and BMWs in their garages. I've noticed that they're generally younger, so they probably don't have kids or looming college tuition to think of, so they can afford nicer cars.
The reality is that Pandora IS NOT radio. Period. End of discussion.
It is an INTERNET service. Plug in a song and then hear a BUNCH of STIFFS.
It will never be RADIO. That's why the business model is a failure.
This is like saying (back in the 70's) that your record player is a radio.
Just because it makes a sound, DOES NOT make it a radio.
It is an INTERNET service. Plug in a song and then hear a BUNCH of STIFFS.
It will never be RADIO. That's why the business model is a failure.
This is like saying (back in the 70's) that your record player is a radio.
Just because it makes a sound, DOES NOT make it a radio.
radiowizard101 said:
Whatever you say Wiz. Guess that's why Clear Channel is doing everything in their power to emulate them with I Heart Radio.
The biggest problem with Pandora's business model is their royalty agreement with Sound Exchange. If they can get those rates down to a realistic level, they should be quite succesful.
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