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Most listened to.........??

A

ArtSpooner

Guest
Thus far on each Red Sox game on NESN, Don Orsillo has read an ad for the Dennis and Callahan show stating that it's the "most listened to morning show in New England". The ratings, or at least some interpretations of the ratings indicate otherwise.

I assume that WEEI would not expect this claim to go unchallenged. So what's the story?
 
It's Dennis and Callahan's, I mean Entercom's attempt to say they have a better morning show than Toucher and Rich so they grasp at this latest straw. I gotta give 'em credit tho, because when worded the way it is, it could be true, given their monopolizing the airwaves, all across New England, they may in fact be heard by more people.

However, it doesn't change the fact that TnR reign supreme in Boston over D&C.....and that just kills the geezers LOL
 
Yeah, I think it's in the wording. "New England" and not "Boston." Therefore, technically, it is probably true. Incredibly lame and childish, but true.
 
What other morning show is heard in as many cities and on as many stations as D&C?

None.

If you add up all of the listeners, they're easily the most listened-to in New England (Until Elvis Duran gets a few more markets.)

It certainly doesn't mean they're good, it just means they're widely distributed.
 
StoJa said:
Incredibly lame and childish, but true.
Click to expand...

Unless you just don't like the guys, how is calling themselves the most listened to show in New England lame and childish when pretty much every show/station around will readily claim to be #1 if they happen to be so in even one demographic. If an ad for any show isn't accentuating whatever positive they can find about the show, their PR people need to be fired.
 
MUGrad said:
StoJa said:
Incredibly lame and childish, but true.
Click to expand...

Unless you just don't like the guys, how is calling themselves the most listened to show in New England lame and childish when pretty much every show/station around will readily claim to be #1 if they happen to be so in even one demographic. If an ad for any show isn't accentuating whatever positive they can find about the show, their PR people need to be fired.
Click to expand...
I have no problem with them stating it. Every other station or network does it. CBS TV has an entire commercial touting all of their number one programs, by category; comedy, drama, new show etc. The people who hate the hosts are going to find fault with them no matter what they say and dismiss their claim as lame and childish.

I just wondered how they arrived at their total. I had forgotten about all of the other stations outside of Boston and I'm surprised they haven't brought it up before. I assume that it holds true for the rest of the shows.
 
BearFur said:
it could be true, given their monopolizing the airwaves, all across New England, they may in fact be heard by more people.
Click to expand...

Yep, the Entercom folks entered those other four stations (the ones they don't own) with guns blazing and just took 'em all over by force.

But: Please, let's not let facts get in the way here.
 
Incredibly lame and childish, but true.

How so? Two of the reasons for these on-air claims are to influence potential advertisers, who are, not to put too fine a point on it, buying bodies, and validate current advertisers (yep, weren't you smart to buy ads here.)

Saying these two completely rational motivations are 'incredibly lame and childish' is, well, incredibly lame and childish. I understand that badmouthing Entercom around here is good for kewl kid kred, but not when used as thought replacement.

Regards,
TSB
 
TSBench said:
Incredibly lame and childish, but true.

How so? Two of the reasons for these on-air claims are to influence potential advertisers, who are, not to put too fine a point on it, buying bodies, and validate current advertisers (yep, weren't you smart to buy ads here.)

Saying these two completely rational motivations are 'incredibly lame and childish' is, well, incredibly lame and childish. I understand that badmouthing Entercom around here is good for kewl kid kred, but not when used as thought replacement.

Regards,
TSB
Click to expand...
"kewl kid kred". Well put. That type, and they are more prevalent on a couple other message boards, always remind me of the line from the Van Morrison song, "All the girls walk by, dressed up for each other". They're trying to impress each other rather than the people that they supposedly disagree with.
 
TSBench said:
Incredibly lame and childish, but true.

How so? Two of the reasons for these on-air claims are to influence potential advertisers, who are, not to put too fine a point on it, buying bodies, and validate current advertisers
Saying these two completely rational motivations are 'incredibly lame and childish' is, well, incredibly lame and childish. I understand that badmouthing Entercom around here is good for kewl kid kred, but not when used as thought replacement.
Click to expand...

Time for a reality check. Simulcast programming in Swanzey, N.H.; Topsham, Maine and Westerly, State of Rhode Island and Providence Plantations does not a shrewd buy make.

In the words of a jock I once worked with, " a toilet is a toilet is a toilet."
 
Aren't they also in Springfield, Providence, Worcester, the Cape, and Portland? And isn't the price they are paying the true indication of whether or not it's a good buy? Are jocks(either kind) known for their financial acuity? I was controller of a couple of decent sized companies and it never ceased to amaze me that secretaries, machine operators, and truck drivers thought they were experts on finance and profitability.

One thing about the radio business that shocks me is the apparent lack of confidentiality concerning personnel matters. If someone was ever caught leaking information to a punk like Chad Finn, there'd have been hell to pay. It wouldn't have stopped at termination. Try getting a job in that industry again.
 
ArtSpooner said:
Aren't they also in Springfield, Providence, Worcester, the Cape, and Portland? And isn't the price they are paying the true indication of whether or not it's a good buy? Are jocks(either kind) known for their financial acuity? I was controller of a couple of decent sized companies and it never ceased to amaze me that secretaries, machine operators, and truck drivers thought they were experts on finance and profitability.

One thing about the radio business that shocks me is the apparent lack of confidentiality concerning personnel matters. If someone was ever caught leaking information to a punk like Chad Finn, there'd have been hell to pay. It wouldn't have stopped at termination. Try getting a job in that industry again.
Click to expand...
I'm convinced Jason Wolfe is the one leaking to Chad Finn.
 
Time for a reality check. Simulcast programming in Swanzey, N.H.; Topsham, Maine and Westerly, State of Rhode Island and Providence Plantations does not a shrewd buy make.

Good point. Males who listen in Swanzey, Topsham, and Westerly, unlike those in the Boston metro, don't buy beer, soft drinks, candy, snack food, cars, trucks, tires, insurance, get mufflers and windshields replaced, travel, etc, etc, etc.

I never knew that, but obviously you have the research to back it up. Thanks for the reality check. They all must live in windowless houses with invalid children.

When I need a tutorial on how to put together an ad buy you'll be the first to know.

In the words of a jock I once worked with, " a toilet is a toilet is a toilet."

Thats nice. Your mentor when the topic is advertising, perhaps?

Regards,
TSB
 
dumber than a box of hair said:
BearFur said:
it could be true, given their monopolizing the airwaves, all across New England, they may in fact be heard by more people.
Click to expand...

Yep, the Entercom folks entered those other four stations (the ones they don't own) with guns blazing and just took 'em all over by force.

But: Please, let's not let facts get in the way here.
Click to expand...

the ones they don't own? What are you talking about?
 
BearFur said:
dumber than a box of hair said:
BearFur said:
it could be true, given their monopolizing the airwaves, all across New England, they may in fact be heard by more people.
Click to expand...

Yep, the Entercom folks entered those other four stations (the ones they don't own) with guns blazing and just took 'em all over by force.

But: Please, let's not let facts get in the way here.
Click to expand...

A "sarcasm" icon would have come in handy there to eliminate confusion. :)

the ones they don't own? What are you talking about?
Click to expand...
 
I'm thinking Mr box of hair was trying to throw a jab at me somehow by saying Entercom doesn't own the stations D&C are on? Which makes no sense...so I didn't follow his attempt at condescending.
 
BearFur said:
I'm thinking Mr box of hair was trying to throw a jab at me somehow by saying Entercom doesn't own the stations D&C are on? Which makes no sense...so I didn't follow his attempt at condescending.
Click to expand...

There are eight stations on the network, and Entercom owns four of them. That leaves four that they don't own.

Got it now? ::)
 
TSBench said:
Time for a reality check. Simulcast programming in Swanzey, N.H.; Topsham, Maine and Westerly, State of Rhode Island and Providence Plantations does not a shrewd buy make.

Good point. Males who listen in Swanzey, Topsham, and Westerly, unlike those in the Boston metro, don't buy beer, soft drinks, candy, snack food, cars, trucks, tires, insurance..
[blah-blah-blah deleted]

Regards,
TSB
Click to expand...
Sorry, son. The markets I mentioned add little value to a major sponsor buying WEEI programming

Now get back to your homework.
 
Sorry, son. The markets I mentioned add little value to a major sponsor buying WEEI programming

It's pretty basic that 'markets' don't buy products, 'people' do. And it is the major sponsors, with wide distribution arcs, who are PRECISELY the ones helped, and not the guy who owns the stand-alone cigar store in Quincy.

I wouldn't think this was too difficult a concept to grasp, but I guess I was mistaken. Unforltunately, if you really don't understand the basis for making advertising buys, you're either completely innocent of the subject or being intentionally obtuse. Either way, this becomes the web equivalent of me talking to my cat.

Sorry Entercom canned your pal Trupiano. I hope he appreciates the intellectual sacrifices you make on these boards on his behalf.

Regards,
TSB
 
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