I turned on the radio this morning and I noticed that Movin 100.7 had flipped to classic country. I think Renda Broadcasting made a brilliant move with this format change because it will siphon off older listeners from Gator Country who likes newer country music but prefers older country music.
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Movin' 100.7 is now Country Legends 100.7
- Thread starter olmjax
- Start date
B
Brother Bear
Guest
Brilliant, yes. Gator, no. This is a move to skim upper demos away from WQIK and it's quietly shrewd. QIK skews much older than Gator and will never survive a fight with them over younger demographics. Now the CC legend must decide who to serve ... 18-34 or 25-54. No matter which way they lean it will cost them. And if they do nothing, it will kill them.
The game is afoot!
The game is afoot!
P
preferprivacy
Guest
Actually the question is what took so long - it was obvious for quite some time that Movin' had no traction (who were they targeting, WJBT, WAPE, WFKS) and has a better role supporting Gators attack against WQIK.
WQIK is on the defensive - and this is a classic manouver to attack where they are weakest - now on two fronts.
Now, if only someone would do the same and go after WPLA....
-PP
WQIK is on the defensive - and this is a classic manouver to attack where they are weakest - now on two fronts.
Now, if only someone would do the same and go after WPLA....
-PP
J
jaxonair80
Guest
Way to run the offense, Renda. 
R
RockyWShore
Guest
So... When WROO 92.7's new ownership moves to Flagler Beach, are they keeping the call sign? A heritage call sign ought to stay right here in Jacksonville. If WROO callsign is abandoned, then I'll put ten bucks of monoploy money on Renda scooping the calls for WMUV 100.7's new format. Who's in??
What's really odd about all this is that Cox PIONEERED the "Country Legends" format (a Joel Raab-trademarked format, I believe) with KTHT in Houston 6 years ago. It debuted very strongly--essentially throwing the Houston Country race into a free-for-all. Lately it's settled down some, but still does what it was intended to do--keep KKBQ from running away with all the Country buys.
Being the experts this, why the hell didn't Cox beat Renda to the punch? Years ago.
Being the experts this, why the hell didn't Cox beat Renda to the punch? Years ago.
Hello, the last thing Jacksonville needs is three, three, three country stations. Wasn't that tried already?
100.7 suffers from lack of power. It's metro surrounds Brunswick Georgia and the station has issues penetrating inside buildings in Jacksonville. It might be a hit in Georgia.
WKQL oldies failed, because of ratings and because the audience was old...
Then came Movin which did very well with Woman 18-30. It was hip and edgy, but Renda never supported it, the station was a high energy jukebox with no personalities or promotions/marketing.
Is it any wonder why muvin wasn't muvin fast enough.
And now we have Classic Country. I suppose this is an attempt to peal off some of WQIK'S older listeners.
100,000 watt, heritiage country station against a station that doesn't even have a Jacksonville metro signal.
Instead of going cheap, Renda should have just supported WMUV right the first time. I'm no consultant but a morning team with marketing dollars might have helped.. Hello is anybody listening? Again they've blown off all their ratings and advertisers.
So I'd expect Tony will be yelling, screaming, jumping and shooting more dead bodies
into the river.
100.7 is licensed to Brunswick, Georgia. Began targeting Jacksonville 1991 as WOKV-FM. And the hits just keep playing. They embraced Contemporary Christian as WBYB (1993-95), Classic Rock as both WWRD (1995-96) and WWRR (1996-2005), and Oldies as WKQL (2005-06). On October 20, 2006 WKQL became the eighth station in the United States to adopt the Rhythmic Hot AC MOViN' format.
February 19th 2008 it's now classic country..
The new calls should be WVBF for very brief format....
Next..
100.7 suffers from lack of power. It's metro surrounds Brunswick Georgia and the station has issues penetrating inside buildings in Jacksonville. It might be a hit in Georgia.
WKQL oldies failed, because of ratings and because the audience was old...
Then came Movin which did very well with Woman 18-30. It was hip and edgy, but Renda never supported it, the station was a high energy jukebox with no personalities or promotions/marketing.
Is it any wonder why muvin wasn't muvin fast enough.
And now we have Classic Country. I suppose this is an attempt to peal off some of WQIK'S older listeners.
100,000 watt, heritiage country station against a station that doesn't even have a Jacksonville metro signal.
Instead of going cheap, Renda should have just supported WMUV right the first time. I'm no consultant but a morning team with marketing dollars might have helped.. Hello is anybody listening? Again they've blown off all their ratings and advertisers.
So I'd expect Tony will be yelling, screaming, jumping and shooting more dead bodies
into the river.
100.7 is licensed to Brunswick, Georgia. Began targeting Jacksonville 1991 as WOKV-FM. And the hits just keep playing. They embraced Contemporary Christian as WBYB (1993-95), Classic Rock as both WWRD (1995-96) and WWRR (1996-2005), and Oldies as WKQL (2005-06). On October 20, 2006 WKQL became the eighth station in the United States to adopt the Rhythmic Hot AC MOViN' format.
February 19th 2008 it's now classic country..
The new calls should be WVBF for very brief format....
Next..
I forgot, before Froggy 99.9 moved to Jacksonville, then later changed to Gator, Legends was discussed as a format. Management thankfully decided it sucked, therefore sticking with Froggy and shelved the idea. Can't make this up.
This company is the poster child for measure once, cut twice.
This company is the poster child for measure once, cut twice.
F
Froggy
Guest
Hevily Researched and 80's & 90's (oldies) might fly but is there really a Market out there for 60's & 70's Country??? If there is I have not seen it.
Does Jacksonville really need three country stations? Hello it's been tried already on better stations.
All they've done is brought back a weaker version of Rooster, uh that died on vine once before.
Really it's a sick pattern with Renda. if you remember, after a long run Cox dumped oldies because it wasn't viable anymore in Jacksonville. So what does Renda do? They bring oldies back again! Stupid! Stupid! If it wasn't so painful to watch these moronic decisions, it might be funny. History repeats itself because we forget our lessons.
Anyway it's real country, you know the shot my dog, lost my job shoot me now music..
Look for a new format coming soon.
Count on more yelling and screaming from Tony and dead bodies thrown in the river.
Anyway the fish and crabs are happy.
Next..
All they've done is brought back a weaker version of Rooster, uh that died on vine once before.
Really it's a sick pattern with Renda. if you remember, after a long run Cox dumped oldies because it wasn't viable anymore in Jacksonville. So what does Renda do? They bring oldies back again! Stupid! Stupid! If it wasn't so painful to watch these moronic decisions, it might be funny. History repeats itself because we forget our lessons.
Anyway it's real country, you know the shot my dog, lost my job shoot me now music..
Look for a new format coming soon.
Count on more yelling and screaming from Tony and dead bodies thrown in the river.
Anyway the fish and crabs are happy.
Next..
How interesting that when Gator joined the Jax pack giving us 3 country stations, the many voices on this board who now praise/approve the decision to flip 100.7 to the #3 country format are the very ones who called for Rooster to call it quits ASAP. Look, it’s obvious there are Renda employees/on-air talent who post here and I’ve had most of you figured out long before because, well, I’m just a perceptive kind of guy. It is what is, company loyalty is not a bad thing but hopefully I’ll try to bring some voice of reason to this discussion as I usually try to do since I have no stake in the outcome.
Given the lack of promotion, marketing and dollars for on-air talent that will probably be the same strategy used before, how can anyone expect the outcome to be different than everything else tried there? At best if they duplicate Rooster's "success," they will still be an also-ran station that I feel should be marketed more for Brunswick then Jax anyway. I wouldn't get excited, Pocket, by any of this stuff because it's just business as usual crap.
Here's a different take. When I read the T.U. the other day, I reflected on Gary Spurgeon's comment about recognizing a hole in the market and filling it with the country legends format. How nice if we are changing our ways of doing business and bringing in formats that better reflect the diversity of the community served that even spans older demos. Maybe the average listener will think this was a good thing, but here we know better. It's all silly little games of weakening one station and strengthening another with very little regard for the listener. If another format du jour comes along next year that will better serve the company, country legends and whatever listeners attracted would be told to take a hike. A.J. Davis was right when he said we get it backwards putting the listener last.
Pocket, I enjoyed reading the history of 100.7 and I can appreciate your passion and in fact, I do enjoy many of your posts. But I can't let your comments about old people and oldies remain as is without a response.
Actually, IMHO, Renda Broadcasting's bringing back oldies and the WKQL calls wasn't as stupid as one would think. It's very easy to generalize but given the station signal limitations, the loyalty of oldies listeners and the great talent pool that found itself displaced, the new WKQL could have been something. It could have evolved into a really good 60s, 70s and 80s station. While the signal limitations would have kept it from being Top 5, they could have been in a good poistion today but they blew it. In many markets the dominant AC in the cluster often had an oldies sister. Advertising is often sold as a package for both stations and the older demo appeal of oldies back then, particularly in woman could have been a bonus for WEJZ. We all know they went the cheap route and that's why the station failed. Don't blame old people listening to it. It wasn't programmed right to attract younger demos and it can be done but I'm tired of preaching to a brick wall here.
I've come to the conclusion the G.M's and the ownership can say anything they want but they all talk out of 3 sides of their mouth. These guys can break statistics and research down to anything that fits what they want or don't want to do. If there is any bright spot at all at 100.7, it's that country fans who may be a little gray in the temples have a place to call home. I only wish this appearance of listener inclusion wasn't limited to country. The peeing contests the big boys get into just jockying for position in their minds is what is so wrong with radio and the small town thinking that is Jacksonville radio. I often wonder, do any of these people get into the community they serve and look at the listener pool? I can see it now, those driving down I-95 from other places who hit their scan button will come up with 3 country stations - one right after another. Then all the jukeboxes and sweeper city and the progressive talk mess. Eegads, what a place.
Given the lack of promotion, marketing and dollars for on-air talent that will probably be the same strategy used before, how can anyone expect the outcome to be different than everything else tried there? At best if they duplicate Rooster's "success," they will still be an also-ran station that I feel should be marketed more for Brunswick then Jax anyway. I wouldn't get excited, Pocket, by any of this stuff because it's just business as usual crap.
Here's a different take. When I read the T.U. the other day, I reflected on Gary Spurgeon's comment about recognizing a hole in the market and filling it with the country legends format. How nice if we are changing our ways of doing business and bringing in formats that better reflect the diversity of the community served that even spans older demos. Maybe the average listener will think this was a good thing, but here we know better. It's all silly little games of weakening one station and strengthening another with very little regard for the listener. If another format du jour comes along next year that will better serve the company, country legends and whatever listeners attracted would be told to take a hike. A.J. Davis was right when he said we get it backwards putting the listener last.
Pocket, I enjoyed reading the history of 100.7 and I can appreciate your passion and in fact, I do enjoy many of your posts. But I can't let your comments about old people and oldies remain as is without a response.
Actually, IMHO, Renda Broadcasting's bringing back oldies and the WKQL calls wasn't as stupid as one would think. It's very easy to generalize but given the station signal limitations, the loyalty of oldies listeners and the great talent pool that found itself displaced, the new WKQL could have been something. It could have evolved into a really good 60s, 70s and 80s station. While the signal limitations would have kept it from being Top 5, they could have been in a good poistion today but they blew it. In many markets the dominant AC in the cluster often had an oldies sister. Advertising is often sold as a package for both stations and the older demo appeal of oldies back then, particularly in woman could have been a bonus for WEJZ. We all know they went the cheap route and that's why the station failed. Don't blame old people listening to it. It wasn't programmed right to attract younger demos and it can be done but I'm tired of preaching to a brick wall here.
I've come to the conclusion the G.M's and the ownership can say anything they want but they all talk out of 3 sides of their mouth. These guys can break statistics and research down to anything that fits what they want or don't want to do. If there is any bright spot at all at 100.7, it's that country fans who may be a little gray in the temples have a place to call home. I only wish this appearance of listener inclusion wasn't limited to country. The peeing contests the big boys get into just jockying for position in their minds is what is so wrong with radio and the small town thinking that is Jacksonville radio. I often wonder, do any of these people get into the community they serve and look at the listener pool? I can see it now, those driving down I-95 from other places who hit their scan button will come up with 3 country stations - one right after another. Then all the jukeboxes and sweeper city and the progressive talk mess. Eegads, what a place.
John, what boggles the mind is, Renda dumped oldies because of ratings, revenues and because the demo was old. Now comes classic country, which mirrors the oldies demos 35-54. Plus classic country will share some audience with WQIK & Gator's older listeners too. Gator & WQIK already share over 50%. Cox did oldies right. Renda's version was more like throw paint against the wall and see what sticks. It's the same old story! As Froggy said, a well researched oldies format works well. But it takes marketing dollars, promotions and a fully supported team with resources. And in this economy that ain't gonna happen
As for Muvin I'm surprised they dumped it. I expected they'd add morning and midday personalities. But even then it takes marketing dollars, promotions and a fully supported team with resources.
Renda's classic country & WSOS, will remain lifeless jukeboxes and are hopelessly doomed to fail.
We're Renda Broadcasting, the poster child for measure once cut twice.
Next..
As for Muvin I'm surprised they dumped it. I expected they'd add morning and midday personalities. But even then it takes marketing dollars, promotions and a fully supported team with resources.
Renda's classic country & WSOS, will remain lifeless jukeboxes and are hopelessly doomed to fail.
We're Renda Broadcasting, the poster child for measure once cut twice.
Next..
Yes, there is little logic but this all comes with a hefty price tag. For a mom and pop type operation such as Renda Broadcasting, I never understood the business contradictions that exist there. They appear to want to control costs, grow revenue and audience which is the model for everyone but it's what they do and particularly what they don't do with the underperforming stations that remain the issue. Over the years, I believe, they were able to identify and introduce viable formats. At one time, WEJZ was pretty much it. But think about classic rock hits they had in Arrow, potentially even with poor signal they could have done much better. The product concept was good as it was unique but it was the wrong people at the helm that dragged everything down. That went on for way too long and that cost bucks. From a business standpoint, that never made sense to me.
When Renda reintroduced oldies to Jax, they could have been the hero if they played their cards right. They had lots of displaced, loyal listeners in the palm of their hands. But they didn't. Loyalty to an employee is one thing but when the P.D. readily admitted oldies wasn't his expertise, the correct decision would have been to bring in someone who had a proven successful track record. If contracts were of concern, which I can understand, then I would have at least hired a consultant - someone like Pat Garrett or Tom Murphy who could have made the right choices to help the P.D perform his job better. You get what you pay for and in the long run, they lost more in revenue than if they just paid some bucks up front instead of doing all these flips.
Radio stations have to be promoted in one way shape, form or another. The wishful thinking that exists over there where they envision someone scanning the dial, tuning in by accident and then becomming a loyal listener is no way to do business. It's bush league and it's not how to operate in this market.
Yes, there are budget concerns but radio is the business of communication and entertainment. I've given up on 100.7 and in my mind they are a Brunswick station and I believe they will make inroads there. The perpetual optimist I am, I hope they see the light and do something with WSOS as it needs life in an updated playlist, it needs different voices even if it starts out voice tracked. As is, there is not an incentive for the listener to listen. That should be at the top of the list for those in charge to affect. A hybrid 60s, 70s, 80s pop music brand mix to attract (60% woman, 40% men 35+) is one viable option to set them apart in a sea of sameness. The potential is there. They shouldn't complain about ratings and revenue as these just reflect the created product.
When Renda reintroduced oldies to Jax, they could have been the hero if they played their cards right. They had lots of displaced, loyal listeners in the palm of their hands. But they didn't. Loyalty to an employee is one thing but when the P.D. readily admitted oldies wasn't his expertise, the correct decision would have been to bring in someone who had a proven successful track record. If contracts were of concern, which I can understand, then I would have at least hired a consultant - someone like Pat Garrett or Tom Murphy who could have made the right choices to help the P.D perform his job better. You get what you pay for and in the long run, they lost more in revenue than if they just paid some bucks up front instead of doing all these flips.
Radio stations have to be promoted in one way shape, form or another. The wishful thinking that exists over there where they envision someone scanning the dial, tuning in by accident and then becomming a loyal listener is no way to do business. It's bush league and it's not how to operate in this market.
Yes, there are budget concerns but radio is the business of communication and entertainment. I've given up on 100.7 and in my mind they are a Brunswick station and I believe they will make inroads there. The perpetual optimist I am, I hope they see the light and do something with WSOS as it needs life in an updated playlist, it needs different voices even if it starts out voice tracked. As is, there is not an incentive for the listener to listen. That should be at the top of the list for those in charge to affect. A hybrid 60s, 70s, 80s pop music brand mix to attract (60% woman, 40% men 35+) is one viable option to set them apart in a sea of sameness. The potential is there. They shouldn't complain about ratings and revenue as these just reflect the created product.
Well what else can be said about Renda operations, other than they pray and spray. I've been listening to Legends and unless the music changes, this format will target mostly adults 50-55. It's a cookie cutter, clunker, that belongs on HD, or an am station in the deep south, not Jacksonville.
But what else could Renda have done? I mean before blowing off all ratings & revenues again, the obvious choices would be improving Movin or Kool making the Brands better. Another options is FM Talk!
Glen Beck, lou Dobbs and others can be had in exchange for spot avails. There's a demand and Beck has his own take on conservatism. Then mix in some local news or talk and you've got a winner. It beats this
lost my job, beat the dog brand of music from redneck city. And Renda may foolishly believe their current country advertisers will gladly jump on board and that is nothing but stupid wishful thinking. They'll view it as we don''t need no more stinking country, end of story.
Tony will yell and scream and more people will be fired. It's just the way it is it never changes.
But what else could Renda have done? I mean before blowing off all ratings & revenues again, the obvious choices would be improving Movin or Kool making the Brands better. Another options is FM Talk!
Glen Beck, lou Dobbs and others can be had in exchange for spot avails. There's a demand and Beck has his own take on conservatism. Then mix in some local news or talk and you've got a winner. It beats this
lost my job, beat the dog brand of music from redneck city. And Renda may foolishly believe their current country advertisers will gladly jump on board and that is nothing but stupid wishful thinking. They'll view it as we don''t need no more stinking country, end of story.
Tony will yell and scream and more people will be fired. It's just the way it is it never changes.
Cox blew up their oldies station WRKA which had been on the air here more than 25 years to put on a "new country" station to battle WAMZ, the country leader of over 25 years. Surprisingly though, they rebranded WRKA as "country legends" on a weaker signal to supplement the "new country" station, and "legends" came in 4th overall with a 4.8 share in the 1st new ratings period!JAWilson said:
Maybe people are tired of the pop-lite country music being offered these days.
M
MN Maniac
Guest
Much has been written about the signal (or lack thereof) of 100.7 in the Jacksonville metro. Yet, I never hear similar complaints about 101.5.
According to radio-locator.com, both of the stations transmit from the same tower and at the exact same height. From this, I am assuming they are using a combiner antenna (?) The only difference I can see is that 100.7 has an ERP of 62,000 watts vs a full 100,000 for 101.5. An interesting sidenote: 100.7 has been "bumped" down to C0 while 101.5 is still a full C.
I realize that 100.7 cannot upgrade to a full 100kW because of 100.5/Newberry and 100.9/Gainesville. But I am surprised there is so much difference in signal penetration between 100.7 and 101.5 when the only difference appears to be 100.7's lower ERP. I suppose it's a large factor in penetration of buildings (?)
According to radio-locator.com, both of the stations transmit from the same tower and at the exact same height. From this, I am assuming they are using a combiner antenna (?) The only difference I can see is that 100.7 has an ERP of 62,000 watts vs a full 100,000 for 101.5. An interesting sidenote: 100.7 has been "bumped" down to C0 while 101.5 is still a full C.
I realize that 100.7 cannot upgrade to a full 100kW because of 100.5/Newberry and 100.9/Gainesville. But I am surprised there is so much difference in signal penetration between 100.7 and 101.5 when the only difference appears to be 100.7's lower ERP. I suppose it's a large factor in penetration of buildings (?)
B
BobDillehay
Guest
The answer is RITOIE, which stands for Receiver-Induced Third-Order Intermodulation Effect.
This from an SBE site:
"Another well-documented aspect of the properties of FM receivers is often referred to
as "mixing" or receiver-induced third-order intermodulation effect ("RITOIE"). When RF
signals meet in the right (or wrong) environment, they produce new signals that are
mathematically related as the sums and differences of the elements of the "mix." A key
premise of spectrum management is that radio channels should not be allocated without
calculating and taking into account potential mixing problems. Even low LPFM power levels
can create mixing problems."
Four stations contribute to the problem in two different equations’: 96.9, 99.1, 102.9, and 104.5.
Here's the first combination: 102.9 - 99.1 = 3.8 3.8 + 96.9 = 100.7
Here's the second combination: 104.5 - 102.9 = 1.6 99.1 + 1.6 = 100.7
There is no combination of Jacksonville frequencies that produce 101.5.
Oh, I forgot to mention the 10.7 IF spacing issue. Guess what's 10.8 below 100.7.
Yep, another 100kw flamethrower.
Bob
This from an SBE site:
"Another well-documented aspect of the properties of FM receivers is often referred to
as "mixing" or receiver-induced third-order intermodulation effect ("RITOIE"). When RF
signals meet in the right (or wrong) environment, they produce new signals that are
mathematically related as the sums and differences of the elements of the "mix." A key
premise of spectrum management is that radio channels should not be allocated without
calculating and taking into account potential mixing problems. Even low LPFM power levels
can create mixing problems."
Four stations contribute to the problem in two different equations’: 96.9, 99.1, 102.9, and 104.5.
Here's the first combination: 102.9 - 99.1 = 3.8 3.8 + 96.9 = 100.7
Here's the second combination: 104.5 - 102.9 = 1.6 99.1 + 1.6 = 100.7
There is no combination of Jacksonville frequencies that produce 101.5.
Oh, I forgot to mention the 10.7 IF spacing issue. Guess what's 10.8 below 100.7.
Yep, another 100kw flamethrower.
Bob
B
Brother Bear
Guest
HOLY CRAP, Bob, my head just exploded! There's another reason I never became an engineer ... just like the way NASCAR drivers are never crew chiefs.
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