Great article! MOVIN is THE format that is knockin out of the park and Seattle led the way. The air-staff led by Monti are creating a new more relevent air sound too, something the article missed. The days of KBKS's lame CHR format and gawd awful morning show are gone for 18-34 years olds. MOVIN owns the demo. The days of STAR and WARM owning 25-54 women are over as MOVIN steals the demo and now the aging Kent and Alan show and WARM-AC format are about to head into retirement. Rumor is K@A will wrap it up at the end of this year, joining Mike West in their golden years. It is sad when a show stays on beyond its prime. Many grew up listening to Crow and West, Fisher and West, Kent and Alan, Ichabod, Rivers. Their time has come and gone as MOVIN, JACK and a host of variations on these prime formats come into play in most markets. Real talent like Monti, (not DJ talent like K@A/West/Ichabod/Rivers/Spokane talent like Jackie and Bender) will be the future of radio. When was the last time a format got this much ink! When was the last time a talent like Monti got this much buzz in Seattle.
Change is no longer a comin: IT IS HERE!