MOVIN 97.5 goin' Christmas?

[Wildstyle K]

I hate to be a buzz kill, but I wouldn't hold my breath for something original and/or unique.

I'm not too picky or demanding. I'm a very simple man. I don't ask for much, just a reasonable amount, especially when it comes to radio. After all, look at the types of things that have pleased me in the market so far! All Movin had to do was add some pop rock and BAM! That was enough to make it unique and different for me! This is also coming from the one who says "I can see clear, distinct differences between KKFR, KZON, and KZZP"! So, you could imagine how easy it is to be "unique" to me - at least when it comes to radio.

So, in other words, original and/or unique to me would even be something as simple as being a dance lean chr or dance rhythmic, or even simply doing a mixshow at 6pm when everyone else does it at 5! Hey, who knows... maybe they'll even play the bass remix of "no hands" by Wocka Flocka Flame and I will be logging in to talk about how so unique Hot 97.5 is for doing it!

 

[musicman3355]

Speaking of a "dance-lean CHR", I would love to see a "Party FM" like station in Phoenix. Play all the hits with dance material added, then make a weekly "5 O'Clock Traffic Jam" playing nothing but club bangers and dance tracks (with a little rhythmic material in the mix). Not to mention, add a 9PM mixshow, a midnight mix, dance-intensive mixshows on the weekends and an afterhours mixshow. Won't that be an awesome station!

 

[only1moore]

With regards to whether the Phoenix market "needs" a pure hip-hop station, I'd say the demand is only a little higher than the demand for a pure dance station...and by that I mean, not so much.

Energy is long dead. Movin' tried to do a vanilla version of a rhythmic format and it failed. KZZP is not embracing hip hop, to say the least. Jamz has taken off since they dropped "Blazin' the Valley's Hip Hop" as part of their positioning, and Power? Do they still claim to be the place where "Hip Hop Lives"?

Well, look at this way: If Las Vegas can handle 3 Rhythmic Top 40s (KLUC, KVEG and KPLV), a Mainstream Top 40 (KFRH), a Rhythmic AC (KOAS) and a rimshot Dance Top 40 (KVBE), why can't Phoenix.

 

[EricStein]

Oh, anyone remember that old Hot 105.9 station we had before KAJM came along and perfected the sound of old school r&b formatting?

Mega "perfected" the "old school" format? You probably haven't heard Magic 92.5 in San Diego, and the success they've had with the format in the PPM age. Magic in SD is what Mega should sound like.

You'd expect in the three years they've had an improved signal in the Valley, that they would have made some inroads.

 

[EricStein]

I hate to be a buzz kill, but I wouldn't hold my breath for something original and/or unique. Original and unique are risky and expensive propositions for any business, and all the more so for radio. The current owners of 97.5 don't exactly have a reputation for pouring a lot of money into originality.

Wasn't the Star "New Standards" format of 2005-06 original enough for you? But, that was before the recession hit in full swing (no pun intended), and stick values plummeted.

 

[Wildstyle K]

Oh, anyone remember that old Hot 105.9 station we had before KAJM came along and perfected the sound of old school r&b formatting ... "-- -------"?

Mega "perfected" the "old school" format?

I forgot two words here; "In Arizona".  ;D  8)
(I didn't know which emoticon was most appropriate here, so to be safe, I figured I'd just use three and let people choose the one they fancy the most.)  ;D

 

[beauduran]

Mega "perfected" the "old school" format? You probably haven't heard Magic 92.5 in San Diego, and the success they've had with the format in the PPM age. Magic in SD is what Mega should sound like.

You'd expect in the three years they've had an improved signal in the Valley, that they would have made some inroads.

You couldn't be more correct Eric. Magic is the gold standard in the format. In my couple of years at Mega I admittedly tried to mirror Magic in San Diego very closely. It was a long process to whittle our library down from over 800 songs to less than 400 HITS. That also included an ongoing internal fight with the people in the building about what "hits" are that ultimately I lost. But the numbers speak for themselves...When we were a Magic clone we were in the Mid-2's. Certainly nothing to write home about but better than Mega had seen previously and has since. I still believe Mega is the best station in Phoenix nobody knows about! A little marketing dollars could go a long way toward making that format, on the very decent signal, a reasonable player in the market.

 

[Saladressing]

Speaking of a "dance-lean CHR", I would love to see a "Party FM" like station in Phoenix. Play all the hits with dance material added, then make a weekly "5 O'Clock Traffic Jam" playing nothing but club bangers and dance tracks (with a little rhythmic material in the mix). Not to mention, add a 9PM mixshow, a midnight mix, dance-intensive mixshows on the weekends and an afterhours mixshow. Won't that be an awesome station!

Yes

 

[johndavis]

It was a long process to whittle our library down from over 800 songs to less than 400 HITS. That also included an ongoing internal fight with the people in the building about what "hits" are that ultimately I lost. But the numbers speak for themselves...When we were a Magic clone we were in the Mid-2's. Certainly nothing to write home about but better than Mega had seen previously and has since.

That sounds about right. People say they want variety, but they punch out when you're playing somebody else's favorite song.

PPM rewards cume. Tight lists build cume. You did the math correctly.

 

[2Son]

I checked out the MOVIN website again today and noticed some new job postings as of December (after the flip to Christmas).

This one is for a Weekend/Swing part-time on-air talent from Dec. 7th:

"As an On-Air Talent, you must have something to say, a point of view, a personality that goes beyond artist and title. Music: You should have more than a working knowledge of all things Rhythmic from the 90’s, 80’s and Today. (old school is not early Britney...) "

http://movin975.com/jobs.asp?ID=8523

 

[Wildstyle K]

Arizona has it all. Everything old school, and everything new school (with exception for urban, but Power 98.3 and Dj Class with Jx3 is even helping to fill that in as much as they can as well).

 

[2Son]

Arizona has it all. Everything old school, and everything new school (with exception for urban, but Power 98.3 and Dj Class with Jx3 is even helping to fill that in as much as they can as well).

I would say there is still a HUGE hole when it comes to older rhythmic songs and of course newer Rhythmic/dance outside of the same artists repeated over and over and over again on our CHR/Rhythmic and CHR/Top 40/Pop stations.

 

[Wildstyle K]

Arizona has it all. Everything old school, and everything new school (with exception for urban, but Power 98.3 and Dj Class with Jx3 is even helping to fill that in as much as they can as well).

I would say there is still a HUGE hole when it comes to older rhythmic songs and of course newer Rhythmic/dance outside of the same artists repeated over and over and over again on our CHR/Rhythmic and CHR/Top 40/Pop stations.

100% true. I forgot all about that. However, compared to some places, Phoenix does seem to "have it all". This is the same city that once didn't even have a top 40 or a non hip hop lean rhythmic to play Britney and Backstreet Boys. Now, look at the plethora of things across the dial. It's so funny how quickly things change.

 

[justthenumbers]

100% true. I forgot all about that. However, compared to some places, Phoenix does seem to "have it all". This is the same city that once didn't even have a top 40 or a non hip hop lean rhythmic to play Britney and Backstreet Boys. Now, look at the plethora of things across the dial. It's so funny how quickly things change.

Absolutely. Back around 1997-98, I used to think that Phoenix was one of the worst radio markets. But now, I'll take what we have over what's available just about anywhere else.

I checked out the MOVIN website again today and noticed some new job postings as of December (after the flip to Christmas).

This one is for a Weekend/Swing part-time on-air talent from Dec. 7th:

"As an On-Air Talent, you must have something to say, a point of view, a personality that goes beyond artist and title. Music: You should have more than a working knowledge of all things Rhythmic from the 90’s, 80’s and Today. (old school is not early Britney...) "

http://movin975.com/jobs.asp?ID=8523

That sounds very much like the format employed by Movin' when they launched. I wonder if someone just forgot to update the job description?

 

[johndavis]

That sounds very much like the format employed by Movin' when they launched. I wonder if someone just forgot to update the job description?

Considering that All Access posted this morning that it's going to be a Hot AC (Hot 97.5 "Hits Now") with Elvis Duran, Seacrest, and Billy Bush, there won't be much time for live jocks. Core artists are Pink, Train, Katy Perry, Daughtry, Taylor Swift, & Kings of Leon.

 

[Wildstyle K]

So does this mean that those of us who may not like KMXP should all tune into K.... well, um....Hot 97?

 

[DJ_Perry]

Considering that All Access posted this morning that it's going to be a Hot AC (Hot 97.5 "Hits Now") with Elvis Duran, Seacrest, and Billy Bush, there won't be much time for live jocks. Core artists are Pink, Train, Katy Perry, Daughtry, Taylor Swift, & Kings of Leon.

Just like I assumed, a Re-Brand. Same ole crap, new name.

 

[justthenumbers]

That sounds very much like the format employed by Movin' when they launched. I wonder if someone just forgot to update the job description?

Considering that All Access posted this morning that it's going to be a Hot AC (Hot 97.5 "Hits Now") with Elvis Duran, Seacrest, and Billy Bush, there won't be much time for live jocks. Core artists are Pink, Train, Katy Perry, Daughtry, Taylor Swift, & Kings of Leon.

The quotes (on All Access) from the CEO and PD seem so canned -- "new and unique music format", " A radio station from the listeners, for the listeners!" -- part of me wonders if this is some sort of joke/hoax. But given this station's track record...I would assume not.

 

[johndavis]

The quotes (on All Access) from the CEO and PD seem so canned -- "new and unique music format", " A radio station from the listeners, for the listeners!" -- part of me wonders if this is some sort of joke/hoax. But given this station's track record...I would assume not.

You've never read a press release about a format change, have you?

 

[musicman3355]

Really...? Just a stupid rebrand? Since when was "Hot 97.5" a name for hot AC? Just a stupid/worthless move from Trumper.