MOVIN' has jingles

[mostb1]

You should go and look my history of posts on Movin. No, I don't work for a company as cheap as Emmis, thank you. Or a pd that doesn't know how to execute a format correctly either.

Here is a question to you: Point out ONE thing that I have posted about Movin 93.9 that isn't true.

Here's TWO.

1. Emmis is not cheap. They reward talent in all areas of the business. Oh, yes, I have worked for them.
2. You said Movin' was aimed at the "biggest ethnic group in LA." Untrue... and by a long show.

Wanna' keep playing?

Or would you like to talk about the "KFI FM Simulcast" rumor?

You are wrong. Emmis is cheap. Well known in the industry. Or shall we ask how they had to get a budget for this morning show and why they aren't fully staffing the station.

This station is aimed at the largest ethnic group in Los Angeles. I am correct.
[EDIT]

Obviously you don't have a clue as to what formats have been discussed for this market.. Don't forget KIIS-FM2

[EDIT--inflammatory]

 

[mostb1]

<<Case closed.>>

Who are you mostb1, Judge Judy? Before you close the case, you have to actually make a case. You have not.

<<Here is a question to you: Point out ONE thing that I have posted about Movin 93.9 that isn't true.>>

Ok, I will. It's way too soon to to tell whether the station is going to be a success, but you are already using it's "poor ratings" to support your weak, agenda-driven argument. Any decent programmer will tell you it is too soon to make that call. You can blah blah blee blah all you want, but it is way too obvious to the rest of us that you have personal issues with either Jimmy Steel or someone at Emmis. Why don't YOU go back and read your Movin' posts and see how hostile they are? If you simply believed the station was poorly programmed, you wouldn't be taking cheap shots at Jimmy Steel and Emmis to make your point. So spill it Corky, did Jimmy Steal fire you for being a no-talent? Or were you never even able to get in the door?

Case closed. You lose. Again.

Why don't you try and tell us what they are doing right with Movin? Seems like you are the one who is jealous that I've pointed out the obvious. Maybe you should tell us of your connection to Jimmy Steal and/or Emmis?

Again, point out what I've said about Movin that isn't correct. Is it that stick figure and green blob they call their logo, the lightweight imaging, their small market looking website, the wrong music for their target and how it flows, the lack of on-air talent and the poor quality of what was hired beyond Dees, Rick Dees show not being promoted correctly...I've complained about ALL of those and ALL my observations are CORRECT.

And it is not "way too soon" to tell if this station is going to make it or not. It isn't. This station needs to wrap it up just as Evergreen did to "Rock WIth A Beat". 6 months is more than enough time. And it's quite obvious Emmis isn't pouring money into this loser with the FACT the tv spots and billboards have disappeared.

I've already posted my solution to this stations woes. Search for it.

I'll be waiting for ALL of you to tell why YOU think Movin is going win. And what they are doing right at Movin. Or are you just going to be chicken and just try and slam me? I vote for the latter...(the only thing they've done right is hire Rick Dees...but not most of those associated with his morning show who are helping kill it).

 

[davideduardo]

You are wrong. Emmis is cheap. Well known in the industry. Or shall we ask how they had to get a budget for this morning show and why they aren't fully staffing the station.

First, the conincidence that they let go of Mancow at the time they hired Dees is just that... coincidence. Mancow was not giving, after years of trial, a good ROI in Chicago. period.

And... since I have worked for Emmis and you have not... I can say Emmis is far more of a product oriented company than CCU ever could pretend to be; they are not spendthrifts, but they are vastly better in treating people that where you work.

This station is aimed at the largest ethnic group in Los Angeles. I am correct.

A demo is not an ethnic group. Movin is aimed at women 25-44.

While Movin' is aimed at Hispanic women predominantly, it is not aimed at ALL Hispanics, so it is not ethnically targeted at Hispanic women (like KLVE is) but at, first, an age group, second at Hispanic women in that age group and finally English dominant Hispanic women in that age grout. So the stations is targeted by age, by sex, by ethnicity and by language usage. Only one of the 4 targeting criteria is ethnic.

You do know what "ethnicity" meanis, right?

Obviously you don't have a clue as to what formats have been discussed for this market.. Don't forget KIIS-FM2
[EDIT--inflammatory]

Actually, I have a pretty good idea.

As to HD, who cares right now. In Summer, in the whole USA, there were 7 HD2 mentions in Arbitron. Irrelevant. You are simply obfuscating. Wanna address the fact that there is concern that over 50% of KFI's audience is over 55? And that CCU is starting up new FM talkers, or moving them to FM in other markets?

 

[mostb1]

You are wrong. Emmis is cheap. Well known in the industry. Or shall we ask how they had to get a budget for this morning show and why they aren't fully staffing the station.

First, the conincidence that they let go of Mancow at the time they hired Dees is just that... coincidence. Mancow was not giving, after years of trial, a good ROI in Chicago. period.

And... since I have worked for Emmis and you have not... I can say Emmis is far more of a product oriented company than CCU ever could pretend to be; they are not spendthrifts, but they are vastly better in treating people that where you work.

This station is aimed at the largest ethnic group in Los Angeles. I am correct.

A demo is not an ethnic group. Movin is aimed at women 25-44.

While Movin' is aimed at Hispanic women predominantly, it is not aimed at ALL Hispanics, so it is not ethnically targeted at Hispanic women (like KLVE is) but at, first, an age group, second at Hispanic women in that age group and finally English dominant Hispanic women in that age grout. So the stations is targeted by age, by sex, by ethnicity and by language usage. Only one of the 4 targeting criteria is ethnic.

You do know what "ethnicity" meanis, right?

Obviously you don't have a clue as to what formats have been discussed for this market.. Don't forget KIIS-FM2
[EDIT--inflammatory]

Actually, I have a pretty good idea.

As to HD, who cares right now. In Summer, in the whole USA, there were 7 HD2 mentions in Arbitron. Irrelevant. You are simply obfuscating. Wanna address the fact that there is concern that over 50% of KFI's audience is over 55? And that CCU is starting up new FM talkers, or moving them to FM in other markets?

Since you aren't close to the source, I can assure you that you don't have a good idea. We are not discussing in this thread KFI or any idea CCU had or has to develop an FM talker. And I've never mentioned HD-2 concerning it EVER. That's something you brought up. You want to talk about it, start another thread. KFI is the crown jewel of talk stations in the world. It's talent, ratings and revenue more than prove that. And you can continue to be more than irritated that it exposes the illegal aliens (otherwise known as "squatters") that need to be physically removed from the United States of America (and will be).

There is no "coincidence" that Mancow was let go at the same time Dees was hired. Mancow's budget was used for Dees. Both Mancow and Wall Street analysts have stated that. Cheap Emmis couldn't fund it any other way or Wall Street would have been up in arms, too. Mancow was bringing in a ton of cash for them. Poor decision to let him go (and I am no fan of Mancow). Dees has not been able to replace the revenue Mancow was bringing in. And I am sorry to say, if this station does not make drastic changes very soon, will never be able to.

More Emmis cheapness. In the land of a 1000 area codes, it's request lines are 818 numbers. Cheap, cheap, cheap. Even Dees hates that.

Emmis because they are so cheap has passed on so many opportunities to purchase stations over the years that exploded in price after they passed on them, it is pathetic. This company could actually be a broadcast company that could have been a leader in the radio industry rather than what will happen in a few years when they cease to exist.

I don't think I even initially mentioned the word "Hispanic" or women or an demo or all of the above. So when I use an EXACT term incorrectly, you can point that out. I didn't and I still remain correct. All you have done is ramble on about nothing.

And, like I challenged others, why is Movin going to be a winner and what are they doing right? I had high hopes this station would damage KBIG, a poorly programmed station by someone with no programming experience. Someone who got the job only because the suits saw him as a busy worker. But obviously even a untrained chimp programming a station could beat Steal, Zapoleon and Burns.

I could link us all to some of your posts about what your supposed focus groups were saying about Movin (and what you posted is 180 degrees from what has occured).

 

[BACKnUSSR]

KFI is the crown jewel of talk stations in the world. It's talent, ratings and revenue more than prove that. And you can continue to be more than irritated that it exposes the illegal aliens (otherwise known as "squatters") that need to be physically removed from the United States of America (and will be).

WABC might disagree. But yes...KFI is the strongest 55+ radio station in Los Angeles. What do they do next?

There is no "coincidence" that Mancow was let go at the same time Dees was hired. Mancow's budget was used for Dees. Both Mancow and Wall Street analysts have stated that. Cheap Emmis couldn't fund it any other way or Wall Street would have been up in arms, too. Mancow was bringing in a ton of cash for them. Poor decision to let him go (and I am no fan of Mancow). Dees has not been able to replace the revenue Mancow was bringing in. And I am sorry to say, if this station does not make drastic changes very soon, will never be able to.

First, do you think that either Mancow or Dees make the sort of money that would have "Wall Street up in arms"?? Get a grip....keep it in perspective chief. Dees is not even highest paid in the market.
Mancow's departure had NOTHING to do with Dees' hire.

Emmis because they are so cheap has passed on so many opportunities to purchase stations over the years that exploded in price after they passed on them, it is pathetic. This company could actually be a broadcast company that could have been a leader in the radio industry rather than what will happen in a few years when they cease to exist.

And they've passed on one s that have not. And they have bought some that did, and have bought some that did not. What's your point? They are a leader in the radio industry...competing strongly in each market they are in. In fact,
the company's profit margin percentage is a bit better than Clear Channel's.

And, like I challenged others, why is Movin going to be a winner and what are they doing right? I had high hopes this station would damage KBIG, a poorly programmed station by someone with no programming experience. Someone who got the job only because the suits saw him as a busy worker. But obviously even a untrained chimp programming a station could beat Steal, Zapoleon and Burns.

Yes, what do Steal Zapoleon or Burns know??.....especially when you could get an untrained chimp.
Good point, I can see you've thought this through.

 

[mostb1]

Tera Bonilla www.myspace.com/terabonilla is the WORST on air personality (?) currently in this market. She doesn't know how to structure sets, often talks over the vocal and certainly doesn't know how to run a board. She loves to run her music low during a set and then quickly bump up the fader when she's done squawking. More evidence that Jimmy Steal is a POOR programmer and Movin is a LOSER.

The line-up should be (with a better mix of music) Dees (without Patty Lopez) followed by "The Boomer" Cervantes in middays, Mucho Morales in afternoons and Sky Walker at nights. That would bring back some of the greatest talents from the best (80's/90's) days of Power, KIIS and The Beat on one station. And real professionals not cruise ship entertainers.

I am STILL WAITING to see what you all think they are doing CORRECTLY at Movin 93.9 and why they are going to win. Or is that I am the one who is correct and all you are doing is slamming me for no reason? At least I don't sugarcoat things like many of you do.

 

[blowmonkey105]

Well...after reading all of this, I have decided to stop holding my tongue! Having a Masters Degree in Marketing and having programmed in small, medium and large markets, I can tell you that it does take time to build a brand. Coke didn't beat Pepsi overnight. Read the 22 immutable lawas of marketing before you make the statement of "six months and out".

I can tell you about Jimmy Steal too. I worked for him in Cincinnati and he is brilliant! He's had great success with every station he has ever programmed. When he took over Q in Cincinnati they were a dead fish. He brought them back to number one and when he left to revive KDMX in Dallas, Q dropped off the face of the earth. Mix in Dallas went way up and when he left Dallas for LA Mix fell to nothing. Power went to number one beating Kiss how fast? I am not sure, but I think it was after two books. NOT BAD!!!!!!

Jimmy would not make a knee jerk decision to launch a format without researching it first. Give it time. Like a fine wine a great station brand takes time to build.

And BTW...is Evergreen a company you should compare things to? I worked for them and can honestly say that next to Cumulus and CC they were one of the worst to work for.

Don't be a knot-head mostb1. Just because you don't like something doesn't mean others don't.

 

[mostb1]

Well...after reading all of this, I have decided to stop holding my tongue! Having a Masters Degree in Marketing and having programmed in small, medium and large markets, I can tell you that it does take time to build a brand. Coke didn't beat Pepsi overnight. Read the 22 immutable lawas of marketing before you make the statement of "six months and out".

I can tell you about Jimmy Steal too. I worked for him in Cincinnati and he is brilliant! He's had great success with every station he has ever programmed. When he took over Q in Cincinnati they were a dead fish. He brought them back to number one and when he left to revive KDMX in Dallas, Q dropped off the face of the earth. Mix in Dallas went wqay up and when he left Dallas for LA Mix fell to nothing. Power went to number one beating Kiss how fast? I am not sure, but I think it was after two books. NOT BAD!!!!!!

Jimmy would not make a knee jerk decision to launch a format without researching it first. Give it time. Like a fine wine a great station brand takes time to build.

And BTW...is Evergreen a company you should compare things to? I worked for them and can honestly say that next to Cumulus and CC they were one of the worst to work for.

Don't be a knot-head mostb1. Just because you don't like something doesn't mean others don't.

And would you like to tell us what they are doing RIGHT at Movin? And why it is going to be a winner?

Evergreen was an excellent company to work for. So was Jimmy de Castro - the best general manager I've ever had the pleasure of working with.

Cumulus is another cheap, crappy company that won't be around much in the future.

Stations are not given much time. They either work or they're gone.

This station is scoring near all time low ratings outside of Rick Dees show (which is underperfroming). It's POORLY marketed so lets add that to the list, too. It's a FAILURE and that can be blamed on 3 people mainly, Zapoleon, Burns and Steal. Get over it.

 

[Radiogeek1019]

Mostb1 - If you put half as much energy into your own station as you do posting about Movin, I'd bet you are number one in every possible demo and are at least four shares away from your competition. Geez! Get a life man. Rodney King said it best - "Why can't we all just get along"?

When Emmis runs out of cash and flips back to Country you will then get a pat on the back for being smarter then Jimmy Steal. Regardless of whether you think he is a boob or not, he still makes a ton of coin and is responsible for about thirty more stations then you are.

 

[mostb1]

KFI is the crown jewel of talk stations in the world. It's talent, ratings and revenue more than prove that. And you can continue to be more than irritated that it exposes the illegal aliens (otherwise known as "squatters") that need to be physically removed from the United States of America (and will be).

WABC might disagree. But yes...KFI is the strongest 55+ radio station in Los Angeles. What do they do next?

There is no "coincidence" that Mancow was let go at the same time Dees was hired. Mancow's budget was used for Dees. Both Mancow and Wall Street analysts have stated that. Cheap Emmis couldn't fund it any other way or Wall Street would have been up in arms, too. Mancow was bringing in a ton of cash for them. Poor decision to let him go (and I am no fan of Mancow). Dees has not been able to replace the revenue Mancow was bringing in. And I am sorry to say, if this station does not make drastic changes very soon, will never be able to.

First, do you think that either Mancow or Dees make the sort of money that would have "Wall Street up in arms"?? Get a grip....keep it in perspective chief. Dees is not even highest paid in the market.
Mancow's departure had NOTHING to do with Dees' hire.

Emmis because they are so cheap has passed on so many opportunities to purchase stations over the years that exploded in price after they passed on them, it is pathetic. This company could actually be a broadcast company that could have been a leader in the radio industry rather than what will happen in a few years when they cease to exist.

And they've passed on one s that have not. And they have bought some that did, and have bought some that did not. What's your point? They are a leader in the radio industry...competing strongly in each market they are in. In fact,
the company's profit margin percentage is a bit better than Clear Channel's.

And, like I challenged others, why is Movin going to be a winner and what are they doing right? I had high hopes this station would damage KBIG, a poorly programmed station by someone with no programming experience. Someone who got the job only because the suits saw him as a busy worker. But obviously even a untrained chimp programming a station could beat Steal, Zapoleon and Burns.

Yes, what do Steal Zapoleon or Burns know??.....especially when you could get an untrained chimp.
Good point, I can see you've thought this through.

KFI shines way above WABC. And who billed more? For that matter, why don't you post how much KFI billed in Los Angeles for 2006 vs. all other stations in the Los Angeles market? I'll be waiting.

You don't read much from Wall St. analysts or from Mancow, do you? Emmis IS cheap. Dees buget came from the firing of Mancow. There really is no discussion on this since I can post the links to these facts and your proof is ZERO. It's well known in the industry anyway. Your post is pathetic.

And what profit margin at Emmis are you posting about? With the unloading of their poorly run tv division profits were great from the sale. But their radio division is performing POORLY.

Emmis has passed on hundreds of possible radio station purchases. In fact, most of their station aquisition activity in the last 15 years has been from trades, not purchases. Get your facts in order.

I'm waiting for YOU and others to post what they are doing right at Movin 93.9 and why it will win. WHY ARE YOU ALL SO SHY TO POST? I think it's that's easy to figure out, I'm right.

 

[mostb1]

Mostb1 - If you put half as much energy into your own station as you do posting about Movin, I'd bet you are number one in every possible demo and are at least four shares away from your competition. Geez! Get a life man. Rodney King said it best - "Why can't we all just get along"?

When Emmis runs out of cash and flips back to Country you will then get a pat on the back for being smarter then Jimmy Steal. Regardless of whether you think he is a boob or not, he still makes a ton of coin and is responsible for about thirty more stations then you are.

The question to you and others is WHAT ARE THEY DOING RIGHT AT MOVIN 93.9 AND WHY IS IT GOING TO WIN?

If you can't answer it, admit I am right. Everything else you post means nothing to me.

I'm waiting to hear how killer their imaging is, how Patty Lopez is the best sidekick Dees ever had, how their marketing is unsurpassed, how their website is the slickest ever, how their air talent is the hottest in the market, how their music mix is just what Los Angeles needed....I'M WAITING FOR YOUR DETAILED RESPONSE.

If you want to see how many posts I have vs. someone who spends all day on the board like David Eduardo, look them up. I don't post often so get your facts correct.

 

[blowmonkey105]

I worked for Jimmy Decastro too in Chicago and please...one of the best. Yeah one of the smartest because he knew where to move his money and when to get out and open up Keefer's Steakhouse.

Welcome to corporate radio pal! If you don't like it...take the advice of Gov. Arnold and GET OUT...RUN!!!!

Emmis is trying to be revolutionary by becoming private again. That's the only way you aren't held hostage by Wall Street.

Instead of us listing what Movin is doing right, why don't you give us a list of your accomplishments? I bet your resume is not half as stellar as Steals, Burns, or Zapoleans.

 

[Radiogeek1019]

Actually you are wrong about the Mancow salary. The show that replace Mancow has a budget that is $211,000 less than Mancow's. So that's 200K that could go to Dees contract. Where did all of the othr $$$$ come from?


[NOTE: Some posts have been split off this topic and moved to TIO. Please see redirection link on this board.]

 

[Marv-L.A.]

It also appears that CC's attempt to be taken private isn't going to work either per a recent issue of BARRON's.

KFI is a VERY successful talk station, but KMOX in St. Louis and KGO in San Francisco have both been tops in their respective markets for well over TWENTY-FIVE years; if you wanted to nominate a 'crown jewel' among the nation's talk stations, starting with either of those would be a pretty good idea.

 

[Ivy]

Emmis is too cheap to ever get this union shop to work correctly. They just won't pay the nearly $50 an hour part-timers would make to fully staff this station.

Part timers make 50 bucks an hour in this market?

 

[calguy]

Part timers make 50 bucks an hour in this market?

Can't speak for every union shop in LA, but I know that at several a part-timer can
make anywhere from $30 to $45 an hour. Minimum call varies. At some stations
it's up to 5 hours meaning that you get paid for 5 hours even if you work only 2 or 3.
Like I said, hourly AFTRA wage and minimum call vary from station to station depending
on the staff anouncer contract for that property...

 

[rwagoner]

Dees was huge at KIIS because KIIS had all the elements of success in place when he started there. An entire airstaff that was talented, a format almost to itself (K-WEST would be pulled too soon in my opinion), and a great on and off air presentation.

Movin' has none of that. And while I do believe Dees is talented, he can't do it by himself. He didn't do it by himself at KIIS either; he was part of a very talented team. So unless Emmis does indeed do something fairly soon, Movin' is doomed.

But to suggest he take over mornings on KRTH? I doubt he needed money that much.

 

[mostb1]

Dees was huge at KIIS because KIIS had all the elements of success in place when he started there. An entire airstaff that was talented, a format almost to itself (K-WEST would be pulled too soon in my opinion), and a great on and off air presentation.

Movin' has none of that. And while I do believe Dees is talented, he can't do it by himself. He didn't do it by himself at KIIS either; he was part of a very talented team. So unless Emmis does indeed do something fairly soon, Movin' is doomed.

But to suggest he take over mornings on KRTH? I doubt he needed money that much.

Not true. KIIS did not have all the "elements" of success in place when Dees started there. KIIS wasn't even a CHR when Dees started there.

It was not until Gerry DeFrancesco became PD in late 1982 and it evolved back into a CHR, added some legendary air talents and began an incredible marketing model that still exists there today that it became a true success, along with Rick Dees.

The issue with Dees for KRTH was not money, it was all the perks he wanted (like his KIIS days). They did draw blueprints for a studio for him before they moved into their new digs in the highrise on Wilshire Blvd. So they were very serious about hiring him. He blew that deal himself.

 

[mostb1]

Emmis is too cheap to ever get this union shop to work correctly. They just won't pay the nearly $50 an hour part-timers would make to fully staff this station.

Part timers make 50 bucks an hour in this market?

It's like $47-$48 at KMVN (union). But at Hot 92 Jamz (non-union), $10 an hour.

 

[rwagoner]

Dees was huge at KIIS because KIIS had all the elements of success in place when he started there. An entire airstaff that was talented, a format almost to itself (K-WEST would be pulled too soon in my opinion), and a great on and off air presentation.

Movin' has none of that. And while I do believe Dees is talented, he can't do it by himself. He didn't do it by himself at KIIS either; he was part of a very talented team. So unless Emmis does indeed do something fairly soon, Movin' is doomed.

But to suggest he take over mornings on KRTH? I doubt he needed money that much.

Not true. KIIS did not have all the "elements" of success in place when Dees started there. KIIS wasn't even a CHR when Dees started there.

It was not until Gerry DeFrancesco became PD in late 1982 and it evolved back into a CHR, added some legendary air talents and began an incredible marketing model that still exists there today that it became a true success, along with Rick Dees.

The issue with Dees for KRTH was not money, it was all the perks he wanted (like his KIIS days). They did draw blueprints for a studio for him before they moved into their new digs in the highrise on Wilshire Blvd. So they were very serious about hiring him. He blew that deal himself.

OK, I stand corrected on my history, but you helped make my point: it wasn't just Dees who made KIIS-FM, it was everyone, from the jocks to the promotions to the programming. Movin' has nothing BUT Dees, and it appears they never will.