MSNBC To Change Name To MS NOW As Part Of Split With Comcast
The new name stands for My Source News Opinion World
deadline.com
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MSNBC gets a new name
- Thread starter Mediafrog+
- Start date
deadline.com
Here's how the channel explained it to their viewers:
www.msnbc.com
The original name also included a partnership with MicroSoft (the MS) and that part is also redefined under the name change.
A message to our community
We will continue to cover the day’s news, ask the questions that matter most, and share how it impacts you, without fear or favor.
www.msnbc.com
The original name also included a partnership with MicroSoft (the MS) and that part is also redefined under the name change.
Yes this is the result of MSNBC and CNBC going to Versant Media. It will be interesting to see what CNBC new name is going to be given that they have to do the same thing that the now MS Now is going to do as they have to remove NBC name as part of Versant complying with removing trademarks that Comcast owns like NBC. Also Some of this is because NBC’s News Staff is with NBC News Now the streaming feed on Peacock.
It's not a bad name. Actually, for continuity, it's pretty good. Could've been worse.
MS How? MS Wow.
I believe they bought that trademark when they merged. However they allowed the domain to lapse.
It's available from a domain broker service.
America's Talking - Wikipedia
Same I was thinking that MSNBC would change their name back to America's Talking (MS Now's former Name from 1994-1996). Only Problem here is that the "America's Talking" Name went to a podcasting production operation owned by Franklin News Foundation in 2021.
americastalking.com
About Us
America’s Talking Network is a podcast hub launched in December of 2021 to fulfill the need for civil, balanced content across the United States. Our platform focuses its efforts on
Franklin News Foundation - Wikipedia
Franklin News Foundation - Bias and Credibility
RIGHT-CENTER BIAS These media sources are slightly to moderately conservative in bias. They often publish factual information that utilizes loaded words
mediabiasfactcheck.com
Yes America's talking Brand is not tied to Comcast or Versant.
Agreed, they could have gone with USA News, which given the lineup and viewership would have been incredibly tone-deaf.
Plus their rolling news blocks has been known as "MSNBC Now" for a long time (at least before they were renamed for the specific host/anchor).
There is a radio network called USA Radio News, which could cause trademark issues.
And, in an ironic twist, Gannett might take issue, due to ownership of USA Today, and their recent efforts to get into streaming TV. Back in the 80s, Gannett had looked into starting a cable venture related to the newspaper and their Washington DC TV station, WUSA. They were stopped by USA Network.
So, MS Now seems like the way to go. I wonder if they'll still use NBC for news reports and video, or if they'll just do their own thing.
Damn it, you beat me to it. Only problem is it's been about 3 decades since FNN was in use. That's two (or more) generations for whom that trademark will mean nothing.
Who probably tripled their price this afternoon, just in case.
No, the news reporters have been assigned to NB or MSNOW. There will be no more cross-utilization of the reporters.
Per NBC News:
www.nbcnews.com
MSNBC to change name to MS NOW amid spinoff from NBCUniversal
The cable news channel will also lose the peacock logo as it separates from NBC News.
www.nbcnews.com
In an era where you'd think "opposition" commentary and news could work, this is an incredibly weak brand. The name is weak at best and at worst, evokes a lot of things that have no clear connection to the news or opinion of the channel - even when you explain the acronym, and it doesn't "cut through" in the clutter. It needs to be bolder, to the point and compelling. The logo is absolutely nothing special and could be as easily confused with the 2nd tier cable news networks that are going after Fox.
The media ecosystem, radio included, is suffering from an abundance of weak branding and poor aesthetics, and this is yet another example.
The media ecosystem, radio included, is suffering from an abundance of weak branding and poor aesthetics, and this is yet another example.
Remember, if they change the name too much, it can (or could) give cable carriers an option to either drop the channel or renegotiate carriage fees.
Is this where the new NBCSN comes from?