NBC News Now has begun transitioning into the former primary studios of MSNBC at 30 Rockefeller Plaza following the cable news network’s recent spin-off from NBCUniversal and relocation to new facilities.
The move marks a significant shift in the layout of news operations within the historic Rockefeller Center complex. Studio 3A, long the centerpiece for MSNBC’s programming, along with adjacent spaces, will now serve as the primary production home for the streaming service. This consolidation allows NBC News Now to
expand to 14 hours of live news a day in one of broadcasting’s most prestigious locations while MSNBC charts an independent course under its new ownership structure as part of Versant.