Music of your Life

[popcorn2000]

...fills any unused broker time with MOYL. It's not meant to entertain, in their case; just to fill the time.

Bravo. CD. Bravo. Point articulated perfectly. As I said initially, "what every pays the bills."

 

[Schuyler]

MOYL is also running midnight to six on a couple of suburban Boston brokered-time AMs. I wonder if MOYL is buying the time just to get some clearances for their network spots or to make their affiliate list look more attractive to potential clients. Just guessing here.

 

[chrish]

Not broke4red, a joint venture between MOYL and Arthur LIU

 

[popcorn2000]

Not broke4red, a joint venture between MOYL and Arthur LIU

DDV49 has already made that point several posts back, "1210,WNMA's brokered programs moved to WOCN with an LMA between MRBI and WOCN."

 

[chrish]

Sad there is so much arrogance, I was not aware that Les Paul and Mary Ford had morphed races, you seem to see African Americans as one demensional.
Some time in the 80's I went down to the Broadcast Bureau and had to take a cab from Reagan National to K Street. The driver your average American Joe
who happened to be Black was listening to WMAL which at the time was pure MOR. During the drive the music consisted of Ray Coniff, Lena Horne, Bobby
Vinton and Johnny Mathis. He asked if I was in Television since I was going to the FCC and I said no I was just in radio. I asked about his listening choice of WMAL he said it was he and his wifes favorite station and they loved Harden and Weaver. They occassionally listened to WRC but WMAL was their clear choice
over multiple Black programmed and Gospel stations. WMAL MOR was # 1 for years, with the heavy Black weight to the Washington market he was far from
being an anomoly.
The AM-FM combo I spoke of had a black program director and several black jocks who were very popular in the African American community, they would often come in with intestering comments from people older than were. Many would comment we love you but really love the music on your AM station its very comfortable for us.

 

[Mike Sheridan]

Funny how things never change around here. A couple of tiny stations take a break from their pay for play or Spanish programming or whatever and it brings out the waste of bandwidth crowd.

In reality there are enough stations in South Florida that there should be something for everybody. It's not that way.

By the way, just my opinion but lots of older people have trouble sleeping at night. Having MOYL on from midnight to 6 isn't such a bad idea. For crying out loud people these are 2 very small stations, give me a break!

 

[chrish]

should have dimensional, I was falling asleep when writing.

 

[JIBGUY]

Having MOYL on from midnight to 6 isn't such a bad idea. For crying out loud people these are 2 very small stations, give me a break!

Mike nailed it here! - A lot of elderly folks, having physical pain for one reason or another, have a hard time sleeping at night. A person's mind, getting wrapped up in the good old songs of their youth, is therapeaudic, therefore taking their mind off the pain they suffer. So, adult standards format in the wee hours is an IMMENSE public service to the folks that most of radio these days has forsaken.

 

[davideduardo]

Mike nailed it here! - A lot of elderly folks, having physical pain for one reason or another, have a hard time sleeping at night. A person's mind, getting wrapped up in the good old songs of their youth, is therapeaudic, therefore taking their mind off the pain they suffer. So, adult standards format in the wee hours is an IMMENSE public service to the folks that most of radio these days has forsaken.

Part of the point here is that neither station has much night coverage to speak of... at best, perhaps 20% of the total MSA population between the two, and one of the stations is located where nearly no standards fan might hear them anyway.

It's not a public service if none of the supposed target audience can hear you.

For Arthur Liu, it's a cost-less way of getting overnight programming at no cost.

 

[boppinvinnieb]

"...WMAL which at the time was pure MOR."

"I asked about his listening choice ofWMAL he said it was he and his wifes favorite station and they loved Harden and Weaver."

Wow, talk about radio icons! I recently read On The Radio With Harden And Weaver. Although it's a bit dated (early '80s) it's a great book, especially for those who are familiar with their work. WMAL put a decent signal into the western suburbs of my home town of Baltimore so I sometimes listened to H&W. They were entertaining, that's for sure! How else do you hold down a major market morning show for 38 years?! ;D

MOYL still does very well in areas with an older population. Here in East Central FL a couple of stations carried MOYL a few years ago. Started on an FM, ended up on a small AM in Melbourne and still pulled mid-3s in the ratings! Of course someone had a better idea and flipped to True Oldies Channel which dropped the ratings to about a 1. Then it became ESPN and fell off the radar. Oh, the FM that carried MOYL is now ESPN as well. With a 1.6...ooooooh! In Vero Beach there is an Adult Standards FM (WOSN) which is usually #1 in the Ft. Pierce-Vero Beach-Stuart market with numbers in the 7s and 8s (although they've slipped a bit over the past year.) They also pull 3s and 4s in the Melbourne market.

While I have the soapbox, let me just say that great music transcends color. It knows no race. How many times throughout history have we thought an artist (singer, musician, DJ, etc.) was one color but turned out to be another? What does it really matter? (OK, I'm stepping down from the soapbox now...)

 

[popcorn2000]

Part of the point here is that neither station has much night coverage to speak of... at best, perhaps 20% of the total MSA population between the two, and one of the stations is located where nearly no standards fan might hear them anyway.

It's not a public service if none of the supposed target audience can hear you.

For Arthur Liu, it's a cost-less way of getting overnight programming at no cost.

The voice of reason strikes again. Very well put. As always, you can learn a thing or two....or four.... from Mr. Eduardo. Thanks always for you insights, we do learn a lot from it.

 

[davideduardo]

In Vero Beach there is an Adult Standards FM (WOSN) which is usually #1 in the Ft. Pierce-Vero Beach-Stuart market with numbers in the 7s and 8s (although they've slipped a bit over the past year.)

Yet there is a station with half the share that bills twice as much... an AC FM. That's because, like in most places in the US, it's hard to find advertisers who want to specifically reach people over 65, even if there are lots of them.

WOSN is 27th in 25-54. It's even 19th in 35-64. So there just are not a lot of under-65 listeners. Of course, if there were any place in the US where such a format might work, it is the Ft Pierce / Hobe Sound area.

Even the standards FM in the Palm Springs market went away last year!

 

[chrish]

boppinvinnieb, how right you are, great music transends time and race, The Boston Herald had an article sometime over the past 3 weeks about the major resurgence of Frank Sinarta with the 20's crowd just discovering him for the first time along with their major devotion to Tony Bennett. Just because Classical and symphonic music is no longer in the mainstream do we eliminate that too?

 

[davideduardo]

boppinvinnieb, how right you are, great music transends time and race, The Boston Herald had an article sometime over the past 3 weeks about the major resurgence of Frank Sinarta with the 20's crowd just discovering him for the first time along with their major devotion to Tony Bennett. Just because Classical and symphonic music is no longer in the mainstream do we eliminate that too?

What tends to be the bone of contention on these boards is the issue of which kinds of music have enough appeal to justify a terrestrial radio format and which, due to either being thin niche targets or out-of-sales-demo targets, can't make money for a station owner.

Standards, 50's and 60's oldies, classic country, classical, smooth jazz, beautiful music and a number of other formats have aged out of commercial radio's ability to present. Other things, such as active rock in some market, are just too narrow.

The good thing is that we now have alternative distribution for these formats, including Pandora, iHeart, satellite and highly portable personal collections.

 

[Mike Sheridan]

Okay kinds begs the question how much money can a peanut power AM make from midnight till 6am, $20 maybe? Maybe the should get potential listeners to donate!

The good thing is that we now have alternative distribution for these formats, including Pandora, iHeart, satellite and highly portable personal collections. Yes on that we agree, a very good thing!

 

[cd637299]

Just wondering, as I'm not in the biz.....

Is there a new law out there that says that radio stations must be 24 hours? Wouldn't it be just as "profitable", or at least safer, to just shut off a station like WOCN at midnight? At least the electric bill would go down.

And I sure wouldn't bet the farm that there will be MOYL billboards all over Miami to listen overnights to WOCN! Still, I'll try to listen on the way home from work. Who's the overnight guy? Peter Marshall? Wink Martindale? Jim Lange? (Is "former game show host" a prerequisite for MOYL personality?)

cd

 

[davideduardo]

Just wondering, as I'm not in the biz.....

Is there a new law out there that says that radio stations must be 24 hours? Wouldn't it be just as "profitable", or at least safer, to just shut off a station like WOCN at midnight? At least the electric bill would go down.

The electric bill for a solid state 1 kw transmitter and related equipment is minimal when compared to other elements of station operation.

One of the prime original reasons to run 24 hours a day is to avoid the station not turning on at the start of morning drive. Much better to be on all night than to find out that you have no signal at 6 AM. While gear is much more reliable now than it was in the 60's when 24 hour operation became standard, it's still easier just to stay on the air.

 

[Ai4i]

Is there a new law out there that says that radio stations must be 24 hours?

One of the prime original reasons to run 24 hours a day is to avoid the station not turning on at the start of morning drive.

It is my belief that a prime reason for keeping the station going through the night is for license renewal.
"That guy has shown that he is only willing to serve his community some of the time, when it is in his best interest, but this community really deserves more and deserves better. I am willing to become a responsible custodian of this station license and provide the highest level of service that these listeners deserve all of the time."

 

[davideduardo]

]It is my belief that a prime reason for keeping the station going through the night is for license renewal.

I've never seen hours of operation even questioned, other than compliance with the minimum operation schedule for the class of station.

And to the best of my knowledge, back in the era of cross-filings and such, not being on 24/7 was never brought up.

 

[cd637299]

Okay.....what I am hearing on WOCN is bizarre.

(1) Apparently, what WOCN (and possibly the others in that broadcasting group playing MOYL) is receiving music out of only one channel, the left OR the right. I heard "Hit the Road, Jack" tonight, and the female parts were not very audible; only Ray Charles' vocals were heard well.

(2) The "DJ" (in this case Les Brown) recapped the last few songs as totally different than what was actually played. East Coast vs West Coast issue? <shrug>

(3) They played some weird acoustic-ish guitar version of "Maybe I'm Amazed" (Eric Clapton maybe?)....

All this in about 15 minutes of listening on the way home from my job, before it all petered out for me.

Maybe someone who can hear WOCN better can figure all this out, but no idea why he/she'd wanna try.

cd