A Spanish language radio board has a news item saying that Clear Channel and MVS, a powerful and large radio, TV, cable, web and content provider in Mexico, are doing a joint venture. I have no confirmation, but feel this is interesting.
Radionotas, September 10. After making a careful marketing study and concluding that there exist excellent posibilities for success in the US, the executives of MVS in Mexico have determind that the Hispanic community in the principal American cities can be won. The operator of formats like Exa (pop) and La Mejor (regional) has decided that in the next few weeks they will begin operating on 30 frequencies in the whole country and it is assumed this will be on frequencies of Clear Channel.
MVS Radio can definitely conquer the US.
For many incide the industry in the US, this news is already well known and nobody is surprised that it should happen, but what is still not known is how well La Mejor will do in the US, but we can predict that the results will be impressive. This is what an important Los Angeles radio executive, who asked to remain anonymous as he is an important person at a major US Hispanic company, has predicted. “ Once somebody told me that everyone who comes fromMexico believes they know all the secrets of radio, and I say honestly that this is true, because there the listeners are (seen as) flesh and blood, but here they are not because they are seen as numbers. If MVS radio comes with a well structured strategy, I am almost certain that in a few months we will see favorable results for this company, replacing the big (stations) that have earned millions thanks to the listening of the worthy listener.
With the arrival of La Mejor, radio Hill have to reinvent itself to (remain) competitive and to be as good as the well structured strategy that MVS is about to launch, said some of the radio executives who attended the RadioNotas convention recently. The arrival or creation of more Hispanic radio companies in the US will make those already here work harder to improve, reinventing ourselves for the listener, studying our potential and, overall, looking for our shortcomings so that we can continue to keep the audience (we have). We should not be afraid, but, to the contrary, be happy that we have more competition, said Pio Ferro, an executive of SBS.
Radionotas, September 10. After making a careful marketing study and concluding that there exist excellent posibilities for success in the US, the executives of MVS in Mexico have determind that the Hispanic community in the principal American cities can be won. The operator of formats like Exa (pop) and La Mejor (regional) has decided that in the next few weeks they will begin operating on 30 frequencies in the whole country and it is assumed this will be on frequencies of Clear Channel.
MVS Radio can definitely conquer the US.
For many incide the industry in the US, this news is already well known and nobody is surprised that it should happen, but what is still not known is how well La Mejor will do in the US, but we can predict that the results will be impressive. This is what an important Los Angeles radio executive, who asked to remain anonymous as he is an important person at a major US Hispanic company, has predicted. “ Once somebody told me that everyone who comes fromMexico believes they know all the secrets of radio, and I say honestly that this is true, because there the listeners are (seen as) flesh and blood, but here they are not because they are seen as numbers. If MVS radio comes with a well structured strategy, I am almost certain that in a few months we will see favorable results for this company, replacing the big (stations) that have earned millions thanks to the listening of the worthy listener.
With the arrival of La Mejor, radio Hill have to reinvent itself to (remain) competitive and to be as good as the well structured strategy that MVS is about to launch, said some of the radio executives who attended the RadioNotas convention recently. The arrival or creation of more Hispanic radio companies in the US will make those already here work harder to improve, reinventing ourselves for the listener, studying our potential and, overall, looking for our shortcomings so that we can continue to keep the audience (we have). We should not be afraid, but, to the contrary, be happy that we have more competition, said Pio Ferro, an executive of SBS.