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MY 1073 WYCL

R

Rob

How is this station doing in the ratings? I know this station changed from an oldies format to this some three years ago and now our area is lacking an oldies stations.

The area has two soft rock stations and 10,000 country stations.

I would like to see another 80's station make a comeback.

-Rob
 
robfwb said:
How is this station doing in the ratings? I know this station changed from an oldies format to this some three years ago and now our area is lacking an oldies stations.

The area has two soft rock stations and 10,000 country stations.

I would like to see another 80's station make a comeback.

-Rob
Click to expand...

They probably do okay. Had one great book (was that when WMEZ got hammered?) then settled back into their customary #5/#6 spot. Being Top 3 in Women 25-54 (or Top 3 among non-ethnic/non-Country stations) gets them a chunk of every grocery store/mall/furniture store buy that comes down the pike. And serving as a gender-balance for TK gives them a pretty attractive combo for Adults 25-54 and local direct stuff. Many ad buyers won't buy BLX or ABB for Pcola (because they're buying them already for Mobile) and won't buy both local Country stations (too much duplication) so WYCL probably gets more than their fair share.
 
Their signal is good in fort walton. Too bad they don't have a second translator (or move the primary one) How well do they do in Mobile?

-Rob
 
robfwb said:
Their signal is good in fort walton. Too bad they don't have a second translator (or move the primary one) How well do they do in Mobile?

-Rob
Click to expand...

Actually they're in the process of moving their transmitter further away from FWB, onto a taller stick with TK over in Baldwin County that will improve their signal in Mobile but take away coverage to the east.

Whether that will help them in Mobile remains to be seen. They're currently 10th. Pcola stations have never done especially well in Mobile. They're very different markets, demographically & sociologically. But I do think that Clear Channel could turn them into ratings monster by flipping it to WPMI-FM, simulcasting the news-talk 710/WPMI-AM and cross-promoting the tar out of it on WPMI-TV.

It won't happen. But, it could...
 
moonshadow said:
nice to see you agian, Mr. Redneck, sir.
Click to expand...

Thanks, Ms. Shadow. Yeah, I'll toss in my two cents occasionally if the spirit moves me or if I know just a little about the subject at hand. Nice to hear from America's Oldest City!!!
 
Well, if they air coast to coast am, it would be nice to have a clear signal. TK is about 4/5 here. Some cases it's perfect. I'm about lees then a mile from the Santa Rosa County border.

-Rob
 
robfwb said:
Well, if they air coast to coast am, it would be nice to have a clear signal. TK is about 4/5 here. Some cases it's perfect. I'm about lees then a mile from the Santa Rosa County border.

-Rob
Click to expand...

Rob, look up their CP to change transmitter location on radio-locator.com. The CP info says they've applied to drop from 100,000 watts to 50,000 watts to enable the move. You can click on the proposed coverage map link to see how it will effect reception in your neighborhood.

RNR
 
redneckriviera said:
Whether that will help them in Mobile remains to be seen. They're currently 10th. Pcola stations have never done especially well in Mobile. They're very different markets, demographically & sociologically. But I do think that Clear Channel could turn them into ratings monster by flipping it to WPMI-FM, simulcasting the news-talk 710/WPMI-AM and cross-promoting the tar out of it on WPMI-TV.
Click to expand...

I don't know if anyone's noticed, but since Clear Channel announced the sale of WPMI-TV they have been advertising an affiliation with Cumulus Mobile stations WBLX, WDLT, and WGOK. It looks like the chances for Clear Channel to launch a 100kw news/talk station in the Mobile/Pensacola market are dwindling.
 
Ohh well. WFTW barely comes in here. WWL gets splattered with CW..

I wish 93.7 would have a FWB translator. (Out of Dothan)

-Rob
 
poledo said:
redneckriviera said:
Whether that will help them in Mobile remains to be seen. They're currently 10th. Pcola stations have never done especially well in Mobile. They're very different markets, demographically & sociologically. But I do think that Clear Channel could turn them into ratings monster by flipping it to WPMI-FM, simulcasting the news-talk 710/WPMI-AM and cross-promoting the tar out of it on WPMI-TV.
Click to expand...

I don't know if anyone's noticed, but since Clear Channel announced the sale of WPMI-TV they have been advertising an affiliation with Cumulus Mobile stations WBLX, WDLT, and WGOK. It looks like the chances for Clear Channel to launch a 100kw news/talk station in the Mobile/Pensacola market are dwindling.
Click to expand...

Thanks for the correction, Poledo. Hadn't been paying attention to CC's television side--they've been busy rascals, haven't they? I'd still humbly submit that an all-news 710/107.3 could be significant--the TV connection just made the possibilities too cool to count. Again, though, such a development is highly unlikely. Just a pipedream. All-News stations require bodies, and bodies hit the expense side of the ledger, making cashflow much harder to produce than with music stations. Sure, music stations are hard to defend when the next one comes along; but in the short-haul, the money flows.
 
I really wasn't thinking when I posted about WPMI-TV's new owners affiliating with Cumulus Mobile. I now wonder how much money Q-100 (WJLQ) is making? I've heard for years that Cumulus Pensacola wanted to put WCOA on FM, 106.1, but corporate wouldn't go for it. WJLQ 100.7 hasn't had good ratings (12+) since the 80's... maybe this would be a good time to move WCOA to 100.7 and affiliate with WPMI-TV's news department? I know it's a long shot, but it seems more feasible than Clear Channel flipping one of their FMs. Does Cumulus have any dominant FM news/talk stations anywhere?
 
Now, if this happens, will there be changes in formats among the stations? BTW WYCL has applied for a 50,000 watt signal vs their 100KW signal now. Why the drop is beyond me. I guess FWB isn't enough (and I wonder why almost every car in here has satellite radio)

-Rob
 
As usual, rob doesn't understand FCC rules and regs.....you just can't move a 100 kw anywhere, anytime you want...there are limits on where the signal goes to minimize interference to co-channel, 1st adjacent and 2nd adjacent stations plus other factors that I don't even want to start to explain (IF images, et al and IF stands for intermediate frequency....don't even go there rob)...antenna height also is a factor.....ALWAYS take more antenna height even if you have to lower power....power is not the only factor that determines coverage of a station.
 
Rob, please never comment on radio signals again. They're like pieces of a puzzle. You can't just fit two or three pieces
on top of each other. NOBODY reduces power without gaining something...Read what Charlie said carefully. He may
be looking for an assistant. :) Oh, that'll get a response.

Have you thought of getting into the radio business?
 
if you are lowering your stations power, but moving up the stick and/or moving to a stick which is higher above ground level, it does make sense that you are increasing your signal range. For instance, WPAP recently lowered from 100,000 watts to 82,000 watts...but, it moved up the tower about 150 feet (50 yards--like half a football field)...it actually increased the area it covered, at 18,000 watts less then it was before (that's Clear Channels way of 'going green'!)
 
Look at the Spanish Fort tower. WABB, WRKH, WMXC, and WHIL are all on the same tower.
WABB, WMXC, and WRKH all have about the same coverage. 97.5 is 100kw @ 1550 ft., 99.9 is 94kw @ 1750 ft., while 96.1 is 73kw @ 1750 ft.
WHIL 91.3 is on that same tower with 100kw @ 1050 ft. WHIL's signal is nowhere near as good as the other stations.
 
robfwb said:
There 100KW now and reducing to 50K. Doesn't make sense at all.
Click to expand...

Rob, the key is to cover as many PEOPLE with as STRONG a signal as possible. Covering a whole lot of folks with a weaker signal tends not to work especially well. Covering cotton fields & swamp land (or water in the Gulf) with a real strong signal isn't real productive, either.

In this instance, WYCL will be providing a much stronger signal to the core population of Mobile. The trade-off is that the signal won't be as strong over in FWB, where it's never been terribly strong anyway. Essentially, they're giving up secondary coverage in market #226 (FWB) in exchange for primary coverage in market #90 (Mobile). That's a hell of a good trade!

And they're achieving all that without screwing up coverage in their home market (Pcola).

The technical geeks among us will recognize that what WYCL will really be achieving is city-grade coverage over Mobile--allowing 107.3 to be heard clearly inside office buildings & homes, where most listening is done. From their old Cantonment site, the city-grade contour cuts right through Mobile Bay--missing downtown by a few miles. That shouldn't be a problem anymore.

Screw the watts, Rob. This is actually a brilliant engineering move. Kudos to whoever at CC figured it out.
 
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