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My Predictions for New York Radio For the Next Decade

disney fanatic said:
Now that 2009 and the decade is coming to an end next week, I will give you my prediction on what is going to happen in New York radio in the next decade for 2010. Tell us what you think about what is going to happen. Give us your thoughts.

So all you've got is CBS-FM adding 90's songs to the playlist?
 
- Dance music will make a triumphant return on the "right" side of the dial. Perhaps an existing station (Now, KTU, or even Hot) will tweak more towards current dance, or it may be an all-new station. But in any case I see good things for the genre.

- 92.3, 101.9, and 102.7 will see format changes sometime in the not-too-distant future. Though I hope RXP sticks around for a while, and that any change will simply be a tweak towards alternative. Hopefully someone will figure out how to make modern rock marketable in NYC.

- Yeah, it's been said, but CBS-FM will undoubtedly phase out the '60s and phase in the '90s at some point. I predict they become "The Greatest Hits of the '70s and '80s" by 2014, and '70s/80s/90s by 2017. Personally I'm a child of the '90s and I won't mind hearing music from at least the first half of the decade on CBS, though it will be weird to hear rap on a regular basis.

- Not specifically NYC-related, but Internet radio will continue to develop further and become more popular.
 
NO 90's Please. we have enough stations with that. I will settle for 80's :) but keep wcbsfm the way it is now. I like the music, DJ's and the love still.
 
Like I said, it won't be for a while, but I think it's inevitable if the station is to survive through the end of the decade.
 
Another development of the next decade: Advertising agencies do finally realize that people over 50 do indeed have disposable income and the constant move to minimize and ignore this audience comes to an end.

Call me dillusional if you want. Lots of $$ to be had.
 
My Predictions for New York Radio: No matter what format(s) are on the air people will not be satisfied.CBS FM or any struggling radio conglomerate will hire the cast of The Jersey Shore to do morning radio. The company states "No one is more in tune with our young adults".

My Prediction for New York Board: The 96.3 thread will still be going reaching 100 pages of nonsense....
 
mjb1124 said:
Like I said, it won't be for a while, but I think it's inevitable if the station is to survive through the end of the decade.

"If". Or should it?

It'd seem to me that given how technology and consumption habits have evolved, a child of the 90s who needs a WCBS in the 2010s would be have to be much more of a pin-headed hick than a child of the 60s who needed a WCBS in the 80s. So I'd rather place my bet on WCBS giving up the ghost on behalf of superior outlets for all 50s60s70s80s90s fare, no longer bound to terrestrial or Arbitron or archaic ad-buyer logic...
 
adma said:
....no longer bound to terrestrial or Arbitron or archaic ad-buyer logic...

Any medium that is ad-supported will have ratings, whether Arbitron or Nielsen or something yet to evolve. And ad buyers will continue to follow faithfully the mandates of their clients, who will have the same kind of research... just more of it... showing the best and most efficient sales demos for ad targeting. In other words, the very same thing we have today!

And the providers of the most successful content will be the same folks that bring you terrestrial radio today... because some kid with WinAmp and a streaming provider can't hire Ryan Seacrest or sign a $50 million contract for a multi-year baseball broadcast, to name but two examples.
 
There will be no live djs on any radio station by 2020, not that there are any live djs on the air presently. There is a good chance that all the music stations will be gone. All local programming will be gone. All programming will be national and syndicated to babysit local broadcast facilities. Finally, in 2020 there will be a bunch of radio groupies on this board sucking
up to the automation systems that will be running the local radio stations.
 
DavidEduardo said:
And the providers of the most successful content will be the same folks that bring you terrestrial radio today... because some kid with WinAmp and a streaming provider can't hire Ryan Seacrest or sign a $50 million contract for a multi-year baseball broadcast, to name but two examples.

Of course. But I'm referring to the trend t/w bypassing the "some kid with WinAmp and a streaming provider" altogether. Which phenomena like Pandora are symptomatic of, i.e. we're our own best "kid with WinAmp and a streaming provider" these days.
 
DavidEduardo said:
And the providers of the most successful content will be the same folks that bring you terrestrial radio today... because some kid with WinAmp and a streaming provider can't hire Ryan Seacrest

Thank God for that!

There will be thousands and thousands of internet stations catering to different genres playing music. No need for the jock when the entertainment device will not only show title/artist but probably provide everything else you need to know about the song/artist. The Ryan Seacrests won't matter because radio won't pay for (or afford) such high ticket personalities to play music.
 
DavidEduardo said:
adma said:
....no longer bound to terrestrial or Arbitron or archaic ad-buyer logic...

Any medium that is ad-supported will have ratings, whether Arbitron or Nielsen or something yet to evolve. And ad buyers will continue to follow faithfully the mandates of their clients, who will have the same kind of research... just more of it... showing the best and most efficient sales demos for ad targeting. In other words, the very same thing we have today!

And the providers of the most successful content will be the same folks that bring you terrestrial radio today... because some kid with WinAmp and a streaming provider can't hire Ryan Seacrest or sign a $50 million contract for a multi-year baseball broadcast, to name but two examples.
 
My take on RXP: it would sound almost like FNX in Boston if all the AAA style music and Classic Rock were removed. The station could still be named RXP and even keep some of the personalities and make the switch to Modern Rock.
As far as internet radio, working for one of the biggest Alternative internet radio stations (after failure trying to launch my own) and seeing internet radio grow as a whole, a lot of the professionals that got booted out in doing terrestrial radio are now doing their thing online. And let's say (as an example) a PD of a small market station in Minnesota was laid off by Clear Channel because of consolidation, the station he ran was very successful yet when it came down to it corporate found that running something like Premium Choice was more beneficial to the company. The DJs along with the PD get fired, but they all still have strong connections after they get fired. And the PD gets bored or wants to do radio again, and he finds some way to start up an internet radio station. He gets the DJs that worked with him before to do to volunteer some time slots at the station and the station sounds like professional Top 40 station. There's a lot of internet stations out there that are run by people who know radio and who are adapting to the new wave of internet streaming.
I'm sure what David means is that there's a LOT of stations out on Shoutcast that are basically run by some people that are broadcasting their media library off their Winamp library that don't even know a tad about radio or imaging or jingles. And I agree that those people will never be competition to your regular radio dial. But watch out, the professionals that are getting fired or who are seeing the new light in internet radio are becoming a part of it. And CBS, Clear Channel etc. are not involved in their way.
 
mjb1124 said:
-though it will be weird to hear rap on a regular basis.

Maybe old-school rap, you know the Young MC's, the Sugarhill Gang, Tag Team (Whoomp, There it is), Hip-Hop Hooray...etc.. Probably early rap from late 80's, early 90's...not the later stuff. (Eminen, Snoop Dogg)

Once CBS-FM, trends to the 90's and eliminates the 60's and 70's (if they even try that stunt), many many listeners will be lost, including myself and ratings will plunge. There are already stations that play 90's music...Jack, My..etc..and cater to the 20's and early 30's crowd.

WCBS is known for "REAL" oldies and hits, not the "oldies" for today's kids.

You still hear some key 1950's on CBS-FM.
 
A lot of younger people are listening to Oldies/Classic Hits Stations. Commercials and Movies sometimes feature Oldies Music and if the young people like the music and want to hear it on the radio they'll listen to the Oldies/Classic Hits Stations.


I was at a dance club last night in Wolcott, Connecticut. They play a wide variety of music, but have a Country tilt to the music because back in the day were exclusively a Country Dance Club. Last night surprised me with the number of oldies they played last night:

Rock Around The Clock, At the Hop, Wake Up Little Suzie, and a few others mixed into a big medley of music.


Of course they also played some real clunkers too - Ice Ice Baby, Walk Like an Egyptian, and 867-5309. (But clunker music is a subject for another thread and another day).
 
MarcB said:
A lot of younger people are listening to Oldies/Classic Hits Stations. Commercials and Movies sometimes feature Oldies Music and if the young people like the music and want to hear it on the radio they'll listen to the Oldies/Classic Hits Stations.

This is a common misconception. In part, it is caused by the PPM measuring the hearing of stations not selected by the listener... such as kids showing up as listeners to WCBS-FM. And, in part, this is due to a very few younger persons actually liking such music... they are so few in number that they stand out.
 
mjb1124 said:
- Dance music will make a triumphant return on the "right" side of the dial. Perhaps an existing station (Now, KTU, or even Hot) will tweak more towards current dance, or it may be an all-new station. But in any case I see good things for the genre.

I'm hoping so :)
 
DavidEduardo said:
This is a common misconception. In part, it is caused by the PPM measuring the hearing of stations not selected by the listener... such as kids showing up as listeners to WCBS-FM. And, in part, this is due to a very few younger persons actually liking such music... they are so few in number that they stand out.
And the stations and advertisers know this, that's why they're advertising Lipitor on these stations ;D
 
I was thinking all sorts of stuff, until I hit this post:

Tony Santiago said:
By this time, January 1, 2020, most of FM radio (AM will be HISTORY) will have gone the talk/news/sports route. If any music still exists on the radio dial, it will be "brokered" time by the radio stations. Everyone will have gone over to the Internet route as streaming car stereos with 6G technology are "standard". A lot of stations will come and go there, but the strong ones will last due to ad sales.

Then realized that this probably makes the most sense out of all!

You can already see the beginning stages of AM radio fleeing towards FM, as FM music format sounds are being duplicated (and probably even perfected) outside of terrestrial radio.

And, this whole sound that everyone today thinks is futuristic, ( http://www.youtube.com/watch?v=aNLbZaP6n5s ) will start to become the new old school booty bass, house, and freestyle of this younger generation, as yet again, another new sound and trend in music will take over in 2020 +.

Classic Hip Hop will be similarly as big as classic Rock is today on terrestrial radio, and the 00's generation of music will SEVERELY be ridiculed and laughed at, making laughing at the 90's and 80's a forgotten thing.
 
You can already see the beginning stages of AM radio fleeing towards FM --KDM 7000

Thanks in part to the new rules which allow these stations to have a translator rebroadcast on FM.  Here in Alabama, these type of station(s) are catching on like wildfire.

R.D.P. <><

P.S. I'm going to make some predictions of my own.  Hope you'll enjoy it: 

1. I see stations like WFME dying off like a dinosaur, while WAWZ catching on like wildfire. 
2. I don't see NYC getting a Country station anytime soon.
3. I could see someone doing a Classic/Legends of Hip-Hop station and having major success with it. (Sugar Hill Gang to the Early 90s type of music)
4. I also see more of the "Live and Local DJ's" falling off too.  Many of the radio stations that I can get, do more syndicated programming then ever before.  That bores me to death and I detest it period!
5. More the FM stations going to an all talk route.  This is something else I detest too.  Especially with the two "So-Called" Christian radio stations my hometown currently has. 
6. More of the AM stations getting a permit to build an FM Translator Rebroadcast, due to signal issues they face after sunset.
7. More of the Internet Only stations popping up everywhere and catering to those format(s) that the terrestrial radio dial doesn't even bother to touch.

The radio that I grew up with, is now becoming a faded memory just like Family Radio and the Dinosaurs.  What a shame that is indeed!   




 
 
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