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My Take On What's Wrong With Radio

calguy said:
I think that the closest thing to Top 40 that we have today is Mainstream AC. It plays currents, re-currents and oldies just like the Top 40 stations of yesteryear.

In mechanics, country, Urban and several other formats do the currents, recurrents and gold based format. But CHR, which is simply Top 40 with a name R&R invented to make their chart different from those in Billboard, etc, is really the same as Top 40 of the 60's... the difference being that radio has fragmented so that no format is really dominant.

A Top 40 of the 60's worked because the music was popular, but such a station played specific songs that were disliked by different groups. Today, there is a station for each sub-group, and CHR is more narrow due to having more stations that play significant genres that Top 40 used to include.
 
Slurpee said:
I realize that "back in the day" stations played 30 or 40 songs, but they also had PERSONALITIES in between those songs and you never knew what surprise may happen next. As I said, today we have the same stale 200 consultant approved songs, with the consultant approved liners and ZERO personality.

Urban legend debunking time again. Consultants don't pick the songs or approve a song list... the listeners do.

And those same listeners who pick the songs frequently express a distaste for announcers who talk too much, who detract from the music, step on the intro, etc. In some formats, the rejection of "personality" is almost total, while in others it is desirable.
 
Anybody know what is accepted these days by the broadcast community (and shareholders) as the commonly agreed upon definition of "personality?"
 
skyrocker said:
Anybody know what is accepted these days by the broadcast community (and shareholders) as the commonly agreed upon definition of "personality?"

To shareholders, personality is irrelvant. "Performance" is the metric. Remember, a huge percentage of stocks, from GE to Clear Channel, is held by pension funds, mutual funds, life insurance companies, etc.

In the industry, a personality is simply someone who, we hope, the listener perceives as adding entertainment value to a format and thus creating a "friendship" which is rewarded by repeat listening.
 
Perhaps the shareholders would be interested to learn that the industry has been short sheeting them.

Your answer, while no doubt right on the money, DavidEdwardo, man of many insights and opinions, does leave out much dimension in this dynamic scenario, as I'm sure you are aware. For example, it's on air presenters. This one-sided, bottom line only perspective is an unfortunate distortion. Consequently, it seems to most professional performers that corporate radio is afraid of them, and thus, overly defensive. And there goes another way for radio to make more money for its shareholders.

Especially in an industry where the measurement for success is specified in degrees of "performance," a large facet of which is adding value to the content, one would expect competent management (especially the masses in the businesses of looking to the future with pension funds, mutual funds, life insurance and the like) to, at the very least, be in accord with a mutual understanding of those ingredients such as a "personality," which can lead to repeated listening and further profits for its shareholders.

Professionals putting out CDs wouldn't think of releasing product without individual album art, would they? If a radio format can be valued for "safe investment return," why not it's presenters?

That common respect between management and programming executioners, including "personalities," is as essential a dynamic as it is a key investment. Good, healthy, sustainable broadcast husbandry determines: it's time the industry planted a few seeds for all the harvesting it's done. That's all I'm saying.
 
Or someone who dominates the space (cyber or air) so that you begin this horrible, irritable addiction of paying attention to them just to gets your blood pressure elevated.

Thanks for reminding me that I'm still alive David.
 
Oop, my mistake - meant to spell it "DavidEdUardo," man of many dimensions and viewpoints, my bad. Go on. You were saying...
 
skyrocker said:
Perhaps the shareholders would be interested to learn that the industry has been short sheeting them.

Consider this: much of the daily stock tranding is done by computer, with triggers to buy, sell, short, etc. based on certain numeric benchmarks such as ratios, daily volume, and many, many others. The buying and selling has nothing to do with what the underlying company does but with market forces.

Your answer, while no doubt right on the money, DavidEdwardo, man of many insights and opinions, does leave out much dimension in this dynamic scenario, as I'm sure you are aware.

Trying to equate the quality of programming, on which one would find disagreement even among the ranks of programmers, with the stock market is absurd. I can cite many accounts of underperforming stocks that should trade higher based on products and quality, etc. And I can cite (in fact, Forbes has a little section on them) stocks with no value, no assets, which have increased severla hundred percent based on no hard facts!

For example, it's on air presenters.

Are you British or Australian? I don't recall jocks being called "presenters" in the US very often... nor do we have a "Breakfast show" either.

This one-sided, bottom line only perspective is an unfortunate distortion. Consequently, it seems to most professional performers that corporate radio is afraid of them, and thus, overly defensive. And there goes another way for radio to make more money for its shareholders.

I certainly do not see evidence of this. I see good talent being well rewarded and encouraged. Those radio companies that see themselves as content providers will seek good talent. Those that don't will probably have a vile upcoming decade.

Especially in an industry where the measurement for success is specified in degrees of "performance,"

We have an easy measure of performance, which is the ratings result for each show in each market. Further, we have sales results, based on advertiser interest in specfic shows and dayparts. Usually, there is a strong ratings to revenue correlation, so a good talent that delivers can easily be seen to have great value.

a large facet of which is adding value to the content, one would expect competent management (especially the masses in the businesses of looking to the future with pension funds, mutual funds, life insurance and the like) to, at the very least, be in accord with a mutual understanding of those ingredients such as a "personality," which can lead to repeated listening and further profits for its shareholders.

The fact is that the large institutional investors do not look that deep at a company. They look at ratings, not what is behind the ratings. If they look at GE, they may look at the share of the jet turbine market they have and future order backlogs, but they do not look at the way GE puts the turbines together.

Professionals putting out CDs wouldn't think of releasing product without individual album art, would they? If a radio format can be valued for "safe investment return," why not it's presenters?

Talent on a station form a part of the overall product... signal, audio quality, commercial load, music selection, promotions, advertising, etc. Each part is like the component forgings and stampings that are part of a ject engine. The investor has no interest in a talent unless the company is inordinately dependent on a single talent... and then the interest is the potential downside if the talent leaves or is hig by a bus.

That common respect between management and programming executioners, including "personalities," is as essential a dynamic as it is a key investment. Good, healthy, sustainable broadcast husbandry determines: it's time the industry planted a few seeds for all the harvesting it's done. That's all I'm saying.

I'm not sure I would use the term "husbandry" in this context. Most of us are familiar with why management at stations refuses to have sofas anywhere in the station...

In any case, talent is one building block for certain formats. As I have said before, some formats work best with no live talent, as a significant group of listeners does not like jocks, any jocks, messing with the music. It is all about what makes each individual station "work" and generalizing is rather a dangerous thing.
 
You have much to say about ...well, everything, really, DE, but it's discouraging to see I haven't made a dent. You seem to spend a lot of time disputing opinions or points of view other than your own.

I think the product can be enhanced, made better, certainly have it's customers more formost in mind; you seem to think it's just fine the way it is. OK. Fine, there's nothing wrong with radio, this thread is theoretical misguided balderdash.
Consider ... much of the daily stock tranding is done by computer ... has nothing to do with what the underlying company does...
Nothing wrong with that, AND it goes a long way toward explaining why so many industry leaders today treat their employees and listeners like numbers rather than people, right? Oops-- opinion, sorry, please disregard.
Trying to equate the quality of programming ... with the stock market is absurd.
I wonder if Mel Karmazen would agree. But, here now, sir, Stand corrected:
Are you British or Australian?
Please take off your profile sieve; I am neither of the above.
I don't recall jocks being called "presenters" in the US very often..
Your "filter" doesn't seemed configured to accept me without this "jock" label, DE, although I have had more titles than that in this business. But, OK, in my experience, I have and still do occasional jock in addition to other tasks such as writing, producing, programming and directing, to mention a few. In America.

BTW, every jock, as every performer, is a presenter and they would do well to remember it daily. Their investors or Program Directors may not know what they're doing, but they can rest assured it's being done with better ability.
...I see good talent being well rewarded and encouraged. Those radio companies that see themselves as content providers will seek good talent...
And I see good talented people stretched to the limit and beyond. I see people working within atmospheres of fear. I have seen wonderful, irreplacable experience ignored and discarded.
The fact is that the large institutional investors do not look that deep at a company. They look at ratings, not what is behind the ratings...
Not blaming you for it, but I see that as one of the things wrong with radio; they should. You seem to be OK with an entertainment medium that treats it's entertainers like jet turbine assemblers. Just because you're not being looked at that sharply --whether it's the investors or your manager-- is never an excuse to do a sloppy job. But, hey-- no problem, though; a man sees what he wants to see and all that. Don't jump down my throat.
Talent on a station form a part of the overall product... Each part is like the component .... The investor has no interest in a talent unless the company is inordinately dependent on a single talent...
No problem with that. I have no idea how a Major Leaguer throws a splitter, either. But I care that he's practiced at it and think the investor, while unaware of the individual intricacies involved would choose the craftmanship over the inexpensive inexperience. See what I mean?
As I have said before, some formats work best with no live talent, as a significant group of listeners does not like jocks, any jocks, messing with the music. It is all about what makes each individual station "work" and generalizing is rather a dangerous thing.
Again-- you made me a jock or talent in this discussion when I said "programming executioner." If generalizing is a dangerous thing, what is typecasting? Anyway, it's just another way of saying program presenter, I guess, while I am really working for the investor to guarantee the signal they hold stock in, the program they depend on, keeps performing for them. Even a jockless station needs a legal ID (hopefully, one they can be proud of)
 
skyrocker said:
You have much to say about ...well, everything, really, DE, but it's discouraging to see I haven't made a dent. You seem to spend a lot of time disputing opinions or points of view other than your own.

After your prior post, and this one, I still really don't understand what your point is.

Fact: very few investors in any kind of company drill down to things like how production lines operate, how vegetables are planted or how a radio show is put together. Investors look at the results of these and other processes in the form of profits, EBITDA, etc., etc., which show a well operated company.

Fact: operating a radio station as well as possible for both the owners and listeners is the function of management, the revenue available in the market, the overall economy, and the competitive array presented by other owners to name a few.

Somehow it appears, vaguely, that you are championing the cause of the radio announcer (under whatever name you want to give him or her). But I really can't tell what it is you want.

I think the product can be enhanced, made better, certainly have it's customers more formost in mind; you seem to think it's just fine the way it is.

In the areas of my experience I see reasonable and sound fiscal management. Since the product is the basis of advertising sales, a product that is appealing is required. But spending more than is necessary, in the long run, does not benefit the listener as overspending creates losses, and, at the end, format changes.

The amount you can spend in LA is more than one can spend in Bakersfield. That's another fact. A top tier format can spend more than a more niched format. So, really, no station is the same. And you can't make such blanket statements as you are doing, as each case and station is different.

OK. Fine, there's nothing wrong with radio, this thread is theoretical misguided balderdash.

There is plenty that could be better. There are too many stations, flattening revenues, decreasing audience size, a soft economy, new media, etc., all of which put pressure on radio to control costs. Improving programming, were it possible, will not make revenues increase... so all it does is make the balance between stations change a little.

Nothing wrong with that, AND it goes a long way toward explaining why so many industry leaders today treat their employees and listeners like numbers rather than people, right?

You must work at an awful place. Why don't you look elsewhere?

In any case, this type of whining goes on in every industry. It's not a radio problem... it's one of the consequences of globalization and the huge corporation. It's funny, though, that the same kind of complaint was common when old Henry made the Model T on a production line.

Trying to equate the quality of programming ... with the stock market is absurd.
I wonder if Mel Karmazen would agree.

Mel, being one of the radio folks I do not admire, would do, as evidenced time and time again, whatever it takes to increase profits. If there are things wrong with radio today, the Genghis Khan attitude to ownership and management by fear is the reason for the other issues.

Your "filter" doesn't seemed configured to accept me without this "jock" label, DE, although I have had more titles than that in this business. But, OK, in my experience, I have and still do occasional jock in addition to other tasks such as writing, producing, programming and directing, to mention a few. In America.
BTW, every jock, as every performer, is a presenter and they would do well to remember it daily. Their investors or Program Directors may not know what they're doing, but they can rest assured it's being done with better ability.

You are to worried about the nomenclature and not enough about what jocks or talents do. Personally, I think the term "presenter" is dry and cold and sounds like someone in the 70s reading printed paper Teleprompter rolls. But if the term makes you happy, fine.

And I see good talented people stretched to the limit and beyond. I see people working within atmospheres of fear. I have seen wonderful, irreplacable experience ignored and discarded.

Too many stations, a bad economy, an industry that is severely challenged. I'll bet it's the same way they feel in Detroit at GM, Ford and Chrysler. Or in any industry where the economics of the business no longer allow for frewheeling disregard for revenue.

The fact is that the large institutional investors do not look that deep at a company. They look at ratings, not what is behind the ratings...
Not blaming you for it, but I see that as one of the things wrong with radio; they should.

Again, investors often do not even know what some companies they invest in do. How could they understand the intracacies of programming in radio as that degree of knowledge would require they have the same degree of understanding of every company they invest in? Lot's of investors, like day traders and speculators buy shares based on a stock presenting certain numeric buying signs... so they buy. They don't care what the company does, just that the stock move the right way... which may be down if they are shorting it.

You seem to be OK with an entertainment medium that treats it's entertainers like jet turbine assemblers.

There are assemblers who, in their profession, are as capable and competent as any good radio talent or entertainer... especially when we consider that thousands of lives depend on that turbine being perfectly assembled. There is talent in every field... you demean the skilled people at Pratt & Whitney, GE, Rolls Royce and other makers of turbines by laying claim to the idea that there can not be talent of major proportions in other fields of endeavor.

Talent on a station form a part of the overall product... Each part is like the component .... The investor has no interest in a talent unless the company is inordinately dependent on a single talent...

No problem with that. I have no idea how a Major Leaguer throws a splitter, either. But I care that he's practiced at it and think the investor, while unaware of the individual intricacies involved would choose the craftmanship over the inexpensive inexperience. See what I mean?

No, I don't see. My point is that, from afar, investors don't look at the day to day skills and operations of a radio station or radio group. They look at the results, because investors deal with money, not skills or talents per se. They deal with the results of the human endeavor, not the processes themselves.

Again-- you made me a jock or talent in this discussion when I said "programming executioner."

Aaaaaaaaaaaaaaaarrrrrrrrrrgggggghhhhhhhhh. Now djs and talents are "executioners." How horrible. Talents are the people who put the pieces of a radio station together, the glue that makes the various parts all fit together, the soul of a station, and who give the spirit to the machine. "Executing" sounds like painting by numbers rather than performing from inspiration. It's like having a matematician conduct a symphony orchestra.
 
DavidEduardo said:
Slurpee said:
I've said it before and will say it again: If you want people to listen to your product, you have to a) tell them it's there, b) entertain them and that means more than the 100 safest songs c) invest in your product.

The most successful radio music format ever was Top 40. It was, surprisingly, based on 40 songs played over and over.

Right.....but every month, every WEEK that list changed, and a year later it was completely different. It was fresh and new.

As opposed to KRTH, KLOS, KOST, JACK, etc. which year in-year out are playing the same songs over and over.
 
scooty430 said:
Right.....but every month, every WEEK that list changed, and a year later it was completely different. It was fresh and new.

Same with CHR (which is just a name for Top 40) today. Or Urban. Or any of a variety of formats that are mostly current based.

As opposed to KRTH, KLOS, KOST, JACK, etc. which year in-year out are playing the same songs over and over.

And that is because those formats are not based on currents. They are based on songs from a certain stye and period of time, and do not play currents or play very few of them because the listeners to those formats want to hear familiar songs they know.

It may come as a surprise, but there are many, many listeners who don't want to hear new music, or who want to hear very little of it.
 
DavidEduardo said:
It may come as a surprise, but there are many, many listeners who don't want to hear new music, or who want to hear very little of it.

Yes, which is why I am always surprised when it seems the vast majority of casinos, gas stations, restaurants, etc., all play current, even "racy" music, when many of their customers fall into the above statement. I guess that's for another forum though.
 
"Yes, which is why I am always surprised when it seems the vast majority of casinos, gas stations, restaurants, etc., all play current, even "racy" music, when many of their customers fall into the above statement."

Funny how different people notice different things - I've noticed that in retail store particularly, 60s and 70s oldies (and classic hits) seem to be the norm. The "Safeway Radio Network" plays Oldies when the pre-recorded announcer isn't talking about today's special prices. Every time I have to spend more than a few minutes in my local Walgreen's, I hear "Woman, Woman" by Gary Puckett and the Union Gap. They must have gotten their playl ist from K-Earth circa 1996.

Even as radio formats give up Oldies, I hear 60s/70s music everywhere. It seems to have become the modern version of "elevator" music.
 
Hmmm... you may be right. As a single guy, I tend to avoid spending any unnecessary time in a supermarket like the plague, although I usually shop at Trader Joe's where I've probably been ignoring some Tahitian chants or something.
 
DavidEduardo said:
scooty430 said:
Right.....but every month, every WEEK that list changed, and a year later it was completely different. It was fresh and new.

Same with CHR (which is just a name for Top 40) today. Or Urban. Or any of a variety of formats that are mostly current based.

As opposed to KRTH, KLOS, KOST, JACK, etc. which year in-year out are playing the same songs over and over.

And that is because those formats are not based on currents. They are based on songs from a certain stye and period of time, and do not play currents or play very few of them because the listeners to those formats want to hear familiar songs they know.

It may come as a surprise, but there are many, many listeners who don't want to hear new music, or who want to hear very little of it.

You're missing the point. To say that KRTH should play the same 40 (or 200) songs over and over because it worked for KHJ or WRKO doesn't make sense. Stations playing old music MUST play a wide variety, or have some kind of interesting presentation, or it becomes really stale. That's when people get burned out and the format dies.
 
Lkeller said:
"Yes, which is why I am always surprised when it seems the vast majority of casinos, gas stations, restaurants, etc., all play current, even "racy" music, when many of their customers fall into the above statement."

Funny how different people notice different things - I've noticed that in retail store particularly, 60s and 70s oldies (and classic hits) seem to be the norm. The "Safeway Radio Network" plays Oldies when the pre-recorded announcer isn't talking about today's special prices. Every time I have to spend more than a few minutes in my local Walgreen's, I hear "Woman, Woman" by Gary Puckett and the Union Gap. They must have gotten their playl ist from K-Earth circa 1996.

Even as radio formats give up Oldies, I hear 60s/70s music everywhere. It seems to have become the modern version of "elevator" music.

I agree, though I'd add in the KOST-y sounding stuff too as modern elevator music.

One place I do hear very racy, modern CHR music is when shopping in clothing stores. I was at an outlet mall last weekend, and it was very hard to take!
 
scooty430 said:
You're missing the point. To say that KRTH should play the same 40 (or 200) songs over and over because it worked for KHJ or WRKO doesn't make sense.

I don't believe anyone has said that, because it's such a patently absurd statement. Library based stations play as many songs as they can find that listeners, collectively, still want to hear.

Stations playing old music MUST play a wide variety,

Variety means, on radio, "playing all the good songs." It does not mean playing all the songs. Generally, stations find that as they reduce the number of mediocre songs and focus just on the strong songs they increase the listener perception of variety.

Similarly, the repetition complaint tends to decrease as marginal songs are eliminated and the list is tightened.

or have some kind of interesting presentation, or it becomes really stale.

Stations that do not have the appropriate personality for the format are iPods with antennas. They offer nothing that an iPod can not do better.

That's when people get burned out and the format dies.

Interestingly, in the last 7 days, KRTH played 550 different songs, not 50 and not 200. In the last 12 weeks, they have played 1442 different songs.

Reality, unfortunately, does not agree with you.
 
DavidEduardo said:
scooty430 said:
You're missing the point. To say that KRTH should play the same 40 (or 200) songs over and over because it worked for KHJ or WRKO doesn't make sense.

I don't believe anyone has said that, because it's such a patently absurd statement. Library based stations play as many songs as they can find that listeners, collectively, still want to hear.

Stations playing old music MUST play a wide variety,

Variety means, on radio, "playing all the good songs." It does not mean playing all the songs. Generally, stations find that as they reduce the number of mediocre songs and focus just on the strong songs they increase the listener perception of variety.

Similarly, the repetition complaint tends to decrease as marginal songs are eliminated and the list is tightened.

or have some kind of interesting presentation, or it becomes really stale.

Stations that do not have the appropriate personality for the format are iPods with antennas. They offer nothing that an iPod can not do better.

That's when people get burned out and the format dies.

Interestingly, in the last 7 days, KRTH played 550 different songs, not 50 and not 200. In the last 12 weeks, they have played 1442 different songs.

Reality, unfortunately, does not agree with you.

For a long while KRTH was indeed playing about 200 songs. Recently things have improved because they have about 15 more years to play with, and they've found a few goodies to unearth (Neil Diamond's "Solitary Man," "Classical Gas," or Bread's "Everything I Own" for example) 500 sounds about right for now.

I agree that nobody wants to hear some of the songs from the past. Little clamor for You Light Up My Life, Convoy, or The Green Beret. But are there really only 500 playable songs from 1964-1985? And can you really play NOTHING from before 1964? Narrow vision, IMO.

1442, by the way, sounds a bit high. Where are you getting these figures? Are you including the (excellent) 1001 countdown where they dug out some 50's nuggets, the Elvis show, the Beatles show, and things like that? That would skew your figures. I can't imagine KRTH is using a library that large. I barely listen anymore, and I still hear the same songs, sometimes the same songs the very next day. That shouldn't happen.
 
scooty430 said:
For a long while KRTH was indeed playing about 200 songs.

I went back to August, 2001 and the lowest I could get (spot checking every 4 months) for any 7 day period was just under 400 songs.

Remember, variety is not playing more songs, it is playing better songs.

I agree that nobody wants to hear some of the songs from the past. Little clamor for You Light Up My Life, Convoy, or The Green Beret. But are there really only 500 playable songs from 1964-1985? And can you really play NOTHING from before 1964? Narrow vision, IMO.

The pre-64 limit has to do with demographics. While it does not hurt them to get 55+, they want 25-54. The pre-64 stuff is pretty negative to anyone in that group.

1442, by the way, sounds a bit high. Where are you getting these figures? Are you including the (excellent) 1001 countdown where they dug out some 50's nuggets, the Elvis show, the Beatles show, and things like that? That would skew your figures. I can't imagine KRTH is using a library that large. I barely listen anymore, and I still hear the same songs, sometimes the same songs the very next day. That shouldn't happen.

It's Mediabase data. If there were specialty shows in the last 12 weeks, those songs are included. Same thing for Christmas songs or any novelty song in a morning show.
 
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