What's the official word? The biggest news I've heard so far is that John Boy & Billy are doing well on WSYN (oldies) and that, even though WGTR still leads the country battle 12+, WLFF (The Coyote) beat them in the money demos. Also, it sounds like Bob-FM is doing extremely well. Any info would be appreciated. Thanks!
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Myrtle Beach ratings
- Thread starter BostonRandy
- Start date
WRNN, Easy, and Bob-FM all a big gain. Qantum lost with Gator and Mix both down. As I am sure it has to do with Cumulus's two new stations The Coyote and Power.
Also WSEA they still call it a CHR but they need to change it to a Rhythmic/CHR.
Also WSEA they still call it a CHR but they need to change it to a Rhythmic/CHR.
They need to develop a way to measure the ratings to include the thosands of people that listen on the internet, over cable systems, on satellite, and up and down the coast to radio?
Power didn't do anything significant in this ratings book. Bob was the big winner. The sampling of this market was off as almost 60% of the dairys went to people that were over 55 which represents less than 40% of the market. Arbitron needs to get there act together. With Next and Cumulus opting out of thier contract you can only wonder if Quantum is the next to move to Neilsen. WLFF did beat WGTR in some of the money demos but its book was nothing to write home about. Country has not been properly represented in this market for a while.
Can 2 Urban AC stations survive in Myrtle Beach? Wasssup with POWER 100.3? I haven't listened to them yet since the stream isn't up just yet. I'd thought they would be taking over the Grand Strand. Does anyone know if the music is more Urban or Rhythmic?
How can Power 100.3 take over when they don't blow out a lot of Power, lol. I believe that was part of the reason why Hot 100 did poor.
With all due respect, Power 100.3 has done very well in it's first year and has potential to be a contender in the future. When it comes to actual power...does it really matter or not if you can listen to the station in Florence or 200 miles out? The only thing that matters is that the station can cover the area that recieves arbitron books...which is does quite well. In my opinion, the only reason Hot 100 didn't work is because of a number of things (i will not discuss because they are in my opinion) and power wasn't one of them.
On the market as a whole...I think Mix 97.7 is still a kick ass station and will be hard to take down. Don't forget about WDAI...which by the way is still doing very well across the board even after the format change...can never rule them out!! Gator and Coyote are still fighting for the top country station in the market and I will have to give it Coyote for maintaining some consistancy. It seems like Gator is a revolving door but I don't know what is going on so I can speak on their behalf.
I'm tired of typing for now...plus I have a meeting to go to. Be back to post more later!
bRoDiE
95-7 "The Vibe"
Kansas City (formally of MB)
On the market as a whole...I think Mix 97.7 is still a kick ass station and will be hard to take down. Don't forget about WDAI...which by the way is still doing very well across the board even after the format change...can never rule them out!! Gator and Coyote are still fighting for the top country station in the market and I will have to give it Coyote for maintaining some consistancy. It seems like Gator is a revolving door but I don't know what is going on so I can speak on their behalf.
I'm tired of typing for now...plus I have a meeting to go to. Be back to post more later!
bRoDiE
95-7 "The Vibe"
Kansas City (formally of MB)
I think Power 100.3 sounds great. They come in great in the car but going towards Pawleys you get some static. And for home radio some static and if my antenna isn't up they won't be good to get in at all. It is just to bad we can't get some more strong singals in Myrtle Beach like Star 92.1, Mix 97.7, and Wave 104.1.
we all accept arbitron as our source to provide sales departments with information to set rates, stroke jock's egos, and wonder how long a station will keep a format.
for the record, arbitron is an accurate source of measurment if you are on top in your demographic. it is flawed, out of date. too low of a sample, and bad diary placement if you don't do well.
if there were no arbitron, what would we do? a dip in the ratings is not a good barometer of the station. image in the community, results for advertisers, and employees who are competitive and have a larger vision and want the station to succeed are where we might need to look.
the book is the book though.
for the record, arbitron is an accurate source of measurment if you are on top in your demographic. it is flawed, out of date. too low of a sample, and bad diary placement if you don't do well.
if there were no arbitron, what would we do? a dip in the ratings is not a good barometer of the station. image in the community, results for advertisers, and employees who are competitive and have a larger vision and want the station to succeed are where we might need to look.
the book is the book though.
Whoever "itsMeItsMe" is is dead-on about this ratings sample. Horribly out-of-balance. On top of having over half the book based on those aged 55 and up, only 20% of the tabs came back from 25-44 year olds. Folks, that's 40% of the area's population barely accounted for. That meant that contemporary stations (pop, urban, HAC, even country, modern rock) were left fighting for half the sample they should've been represented by; and since Arbitron only got half of what they should've gotten from that portion of the population, whatever they got, they over-weighted. It was a crap shoot. A complete gamble. Less books had more influence.
If not Arbition, FREQDEV asks, then what? Well, I was never an advocate before of the once-a-year Nielsen approach Cumulus has embraced, but since this is a two-book average market, anyhow, you have to live with whatever numbers you get for a year, anyhow. So if Nielsen's going to do a better, more thorough job, I'd be all for it. Just my two cents.
And to dismiss the facts, FREQDEV, is to accept blissful ignorance, friend. If Arbitron does its job well, and thorougly, nobody'd have a beef, correct? If the 25-44 demo's in-tabs represented 40% of the diary, and the over-55 demo were fairly represnted based on their population weight in the market, it's hard to argue that the results would be the same.
If not Arbition, FREQDEV asks, then what? Well, I was never an advocate before of the once-a-year Nielsen approach Cumulus has embraced, but since this is a two-book average market, anyhow, you have to live with whatever numbers you get for a year, anyhow. So if Nielsen's going to do a better, more thorough job, I'd be all for it. Just my two cents.
And to dismiss the facts, FREQDEV, is to accept blissful ignorance, friend. If Arbitron does its job well, and thorougly, nobody'd have a beef, correct? If the 25-44 demo's in-tabs represented 40% of the diary, and the over-55 demo were fairly represnted based on their population weight in the market, it's hard to argue that the results would be the same.
mr. roberts i would never dismiss facts unless i was a democrat paying taxes. i think arbitron does a poor job especially in smaller markets on diary return. what i have accepted in my radio career is the phone call with the advances that were hand written by the general manager. technology progressed us further. what has not changed is that radio subscribes and what arbitron delivers is what you get. it is expensive and you can not call arbitron to ask for a higher share because you don't like what you got.
with stations flipping frequently, there is no truth anymore in 4 book averages. kleenex may be the only brand that has stayed that brand and we still buy it. there are only a handful of stations in the state that have stayed true to their format.
with stations flipping frequently, there is no truth anymore in 4 book averages. kleenex may be the only brand that has stayed that brand and we still buy it. there are only a handful of stations in the state that have stayed true to their format.
FREQDEV, we're not talking politics, so I don't see the point in a partisan shot.
Secondly, when you say "it is expensive and you can not call arbitron to ask for a higher share because you don't like what you got" that's incorrect. You CAN call Arbitron (or meet with them) and let them know their service is a DIS-service if and when they are.
Arbitron is well aware now, thanks to Cumulus and Clear Channel (to name the principles) deciding to subscribe to Nielsen's annual surveys in many of these smaller markets, that they are NOT the only game in town, anymore. Unfortunately, it would seem that didn't spur them to do a better job in the past diary sample.
I was never a big fan of only getting one survey out of Nielsen, but with a 2-book average floating around, you live with whatever numbers you get for a year, anyhow, with Arbitron; and if Nielsen does a better, more thorough job, then Nielsen will probably win out.
I think that does serve notice to the folks at Arbitron to either put as much effort into your smaller markets or lose them altogether. They're spending a lot of time and money on their precious PPM markets, and meanwhile, we get a book back filled out 52% by the 55-and-older crowd.
Secondly, when you say "it is expensive and you can not call arbitron to ask for a higher share because you don't like what you got" that's incorrect. You CAN call Arbitron (or meet with them) and let them know their service is a DIS-service if and when they are.
Arbitron is well aware now, thanks to Cumulus and Clear Channel (to name the principles) deciding to subscribe to Nielsen's annual surveys in many of these smaller markets, that they are NOT the only game in town, anymore. Unfortunately, it would seem that didn't spur them to do a better job in the past diary sample.
I was never a big fan of only getting one survey out of Nielsen, but with a 2-book average floating around, you live with whatever numbers you get for a year, anyhow, with Arbitron; and if Nielsen does a better, more thorough job, then Nielsen will probably win out.
I think that does serve notice to the folks at Arbitron to either put as much effort into your smaller markets or lose them altogether. They're spending a lot of time and money on their precious PPM markets, and meanwhile, we get a book back filled out 52% by the 55-and-older crowd.
mr roberts and stoker. i did not mean to take a partisan shot. i am not in your market. it is true that you can meet with arbitron and tell them of their dis-service with diaries going to the old folks. my point is that you may be heard but it will not change the numbers you got and you have to live with them. in myb it is 6 months. i welcome any new service and methodology. it will be interesting to see where it goes.
Once upon a time, there was the Birch Report. Personally I thought Birch did a better job than Arbitron. As far as no Arbitron or no rating system is concern, it could be very positive. I think it may actually cause companies and corps. to rethink their situations and let many stations decide what is best for their own markets. It may also bring more creativity and some freshness to each market as a whole.
Many are getting tired of the same old routine, "Live Or Die By The Book!"
Many are getting tired of the same old routine, "Live Or Die By The Book!"
R
radioismything
Guest
Quote: "with stations flipping frequently, there is no truth anymore in 4 book averages. kleenex may be the only brand that has stayed that brand and we still buy it. there are only a handful of stations in the state that have stayed true to their format."
Freqdev, you NAILED it!! It's too bad in todays society we're willing to give up so soon. Good or bad, you have GOT to stick with it if you believe in it and your audience.. LOCAL VOICE likes it. Listen to clients, listeners, etc. NOT Arbitron.
Freqdev, you NAILED it!! It's too bad in todays society we're willing to give up so soon. Good or bad, you have GOT to stick with it if you believe in it and your audience.. LOCAL VOICE likes it. Listen to clients, listeners, etc. NOT Arbitron.
Now that a real truth, not book of so called facts.
Which is ironic considering their original city of license was Pawley's Island.Ken said:
I never understood this. WDAI has Pawley's Island as its city of license too.
Did North Myrtle give up on that insane idea of a governement station at 98.7, which would have hurt WDAI?
While I always held true that Birch was more reliable than Arb., I changed my attitude when we got the Birch and Arb. results in at Power 98 so many years ago in Myrtle Beach, they were basically the same! It made us think more of Arb. as being a reliable service at that time. All my years in Myrtle Beach way back when, those two services where always consistent with each other in the top 3, it sort of trickled off sideways after that.trixter said:
With all that said, other markets I have programmed in were the opposite, Birch and Arb. were like positive and negative!
I long for the old days Of Hooper Research Ratings!
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