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Myrtle Beach, SC (Radio for Vacation People)

R

radiolives

Myrtle Beach, SC is a great place to come on vacation and to live in. Thats if you like the traffic and all, but thats mostly during the summer months. But I think Myrtle Beach radio stations can sound way better then they sound. Not much local morning shows. The two Top 40 stations Mix and Hot don't have local morning shows as does Kiss FM. I know Star 92.1 has a local morning show. Not sure who else is local. Wait WRNN the FM news station has a local morning show. But in other ways can't the music on these stations sound good and all. I know Myrtle Beach isn't a market like Charleston, SC which is only like 2 hours away. But Myrtle Beach radio can sound better. For one Myrtle Beach has three stations that sound much alike. Wave 104.1 Classic Rock, Sunny 106.5 Oldies, and The Sound 107.1 Classic Hits. All three play a lot of the same songs. We really don't need all three. Sunny can change their format and most listeners im sure will go to The Sound. And another one, 98.5 Kiss FM sounds Urban and Urban AC. Would they make up their mind already. Next Media just flip Wave 104.1 to 104.1 The Beat - CHR/Rhythmic as 98.5 Kiss FM needs some competion. But at the same time Myrtle Beach doesn't need to lose its classic rock station but The Sound can pick up on that.

Here is my idea of Myrtle Beach, SC radio:

Star 92.1 - Hot AC (as they already sound much like a Hot AC)

The Team 93.7 and 100.3 - ESPN Radio (93.9 singal no more as its to weak)

Easy 94.5 - Easy Listening

Mix 97.7 - Top 40

98.5 KISS-FM - Urban Contemporary

WRNN 99.5 - News/Talk

The Team 100.3 and 93.7 - ESPN Radio (as Hot 100 will never be better then Mix 97.7)

101.7 KZQ - Rock

K Country 103.1 - Country

Wave 104.1 - Classic Rock

104.9 The Beat - CHR/Rhythmic (sell to Next Media)

Easy 105.9 - Easy Listening

Sunny 106.5 - Adult Contemporary (would sound much like Sunny 96.9 in Charleston)

The Sound 107.1 - Classic Hits (picks up some of the oldies listeners)

Gator 107.9 - Country

Cumulus just seems to cheap. They do very little with their stations. Sunny 106.5 sounds like crap as a oldies station as does their Urban/Urban AC 98.5 KISS-FM. To bad someone wouldn't buy them like Citidel Broadcast. I doubt CBS Radio or anyone else wouldn't want to come into the market as Myrtle Beach is a small market unlike Charleston which has Clear Channel. We don't need Clear Channel in Myrtle Beach now. But what the Beach needs is some fixing up and better choices which Cumulus isn't giving the Beach. Next Media is fine with their stations as is Qantum. Your opinions...
 
Well, Ken, after reading your critique of the Myrtle Beach market, I am not sure whether to feel flattered or disappointed by your comments. You wrote about "radio" in the market, but you totally ignored those of us on the AM band. It does exist and there are a few broadcasters who are doing quite well there; you know, doing things we are supposed to be doing like serving a community at the same time we make some money.
 
Ken said:
Myrtle Beach, SC is a great place to come on vacation and to live in. Thats if you like the traffic and all, but thats mostly during the summer months. But I think Myrtle Beach radio stations can sound way better then they sound. Not much local morning shows. The two Top 40 stations Mix and Hot don't have local morning shows as does Kiss FM. I know Star 92.1 has a local morning show. Not sure who else is local. Wait WRNN the FM news station has a local morning show. But in other ways can't the music on these stations sound good and all. I know Myrtle Beach isn't a market like Charleston, SC which is only like 2 hours away. But Myrtle Beach radio can sound better. For one Myrtle Beach has three stations that sound much alike. Wave 104.1 Classic Rock, Sunny 106.5 Oldies, and The Sound 107.1 Classic Hits. All three play a lot of the same songs. We really don't need all three. Sunny can change their format and most listeners im sure will go to The Sound. And another one, 98.5 Kiss FM sounds Urban and Urban AC. Would they make up their mind already. Next Media just flip Wave 104.1 to 104.1 The Beat - CHR/Rhythmic as 98.5 Kiss FM needs some competion. But at the same time Myrtle Beach doesn't need to lose its classic rock station but The Sound can pick up on that.

Here is my idea of Myrtle Beach, SC radio:

Star 92.1 - Hot AC (as they already sound much like a Hot AC)

The Team 93.7 and 100.3 - ESPN Radio (93.9 singal no more as its to weak)

Easy 94.5 - Easy Listening

Mix 97.7 - Top 40

98.5 KISS-FM - Urban Contemporary

WRNN 99.5 - News/Talk

The Team 100.3 and 93.7 - ESPN Radio (as Hot 100 will never be better then Mix 97.7)

101.7 KZQ - Rock

K Country 103.1 - Country

Wave 104.1 - Classic Rock

104.9 The Beat - CHR/Rhythmic (sell to Next Media)

Easy 105.9 - Easy Listening

Sunny 106.5 - Adult Contemporary (would sound much like Sunny 96.9 in Charleston)

The Sound 107.1 - Classic Hits (picks up some of the oldies listeners)

Gator 107.9 - Country

Cumulus just seems to cheap. They do very little with their stations. Sunny 106.5 sounds like crap as a oldies station as does their Urban/Urban AC 98.5 KISS-FM. To bad someone wouldn't buy them like Citidel Broadcast. I doubt CBS Radio or anyone else wouldn't want to come into the market as Myrtle Beach is a small market unlike Charleston which has Clear Channel. We don't need Clear Channel in Myrtle Beach now. But what the Beach needs is some fixing up and better choices which Cumulus isn't giving the Beach. Next Media is fine with their stations as is Qantum. Your opinions...
Click to expand...


i hear you! Cumulus station at the beach all there stations all sound like crap. NextMedia and Qantum have good signals!
 
Bill said:
Well, Ken, after reading your critique of the Myrtle Beach market, I am not sure whether to feel flattered or disappointed by your comments. You wrote about "radio" in the market, but you totally ignored those of us on the AM band. It does exist and there are a few broadcasters who are doing quite well there; you know, doing things we are supposed to be doing like serving a community at the same time we make some money.
Click to expand...

I have nothing agaist the AM stations in the Myrtle Beach, SC market. I know their are a couple. All my post is going after is the FM stations.

And thanks for agreeing on Cumulus stations being cheap in Myrtle Beach. They really need to do something.
 
Cumulus is working on rebuilding the five stations in the market. Eventually, once some big changes are made, the stations will sound better, don't worry!
 
I don't know about how 106.5 "sounds", but I do know that they have consistently been beating out 97.7, Wave 104, WKZQ and WYAK for the last three survey periods in a row, persons 12+.
That's a long way from what we had when we signed it on in 1988 and the signal (with a new transmitter and new tower) wouldn't even reach Ocean Boulevard from Socastee, no matter how much we complained nothing was done about the poor signal the first two years it was on. Good to see they finally "made it".

Kahuna
www.thatwasradio.com
 
According to Sunny1065.net, this is supposedly a sample of their playlist:


Rolling Stones (I Can't Get No) Satisfaction
Righteous Brothers Unchained Melody
Roy Orbison Oh, Pretty Woman
Animals The House Of The Rising Sun
Creedence Clearwater Revival Proud Mary
Beatles Hey Jude
Manfred Mann Do Wah Diddy Diddy
Tommy James & The Shondells Mony Mony
Beatles Twist & Shout
Creedence Clearwater Revival Bad Moon Rising
Dobie Gray Drift Away
Steppenwolf Magic Carpet Ride
Tommy James & The Shondells Crimson & Clover
Don McLean American Pie
Four Tops I Can't Help Myself (Sugar Pie Honey Bunch)
Monkees I'm A Believer
Jim Croce Bad, Bad Leroy Brown
Beatles Yesterday
Otis Redding (Sittin' On) The Dock Of The Bay
Stealers Wheel Stuck In The Middle With You
Beach Boys Barbara Ann
Creedence Clearwater Revival Have You Ever Seen The Rain
Steppenwolf Born To Be Wild
Tommy James & The Shondells Hanky Panky
Elton John Crocodile Rock
Righteous Brothers You've Lost That Lovin' Feeling
Eagles Take It Easy
Del Shannon Runaway
Zombies Time Of The Season
Wilson Pickett Land Of 1000 Dances
Peter, Paul & Mary I Dig Rock And Roll Music
Beatles Something
Creedence Clearwater Revival Down On The Corner
Drifters Under The Boardwalk
Moody Blues Nights In White Satin
Tommy James & The Shondells I Think We're Alone Now
Classics IV Spooky
Beach Boys Wouldn't It Be Nice
Beatles Get Back
Box Tops The Letter
Temptations My Girl
Eagles Peaceful Easy Feeling
Beach Boys I Get Around
Creedence Clearwater Revival Lookin' Out My Back Door
Van Morrison Brown Eyed Girl
Ben E. King Stand By Me
Neil Diamond Cherry, Cherry
Bill Withers Ain't No Sunshine
Turtles Happy Together
Rod Stewart Maggie May


Looks like traditional Oldies fare..
 
Easy 105.9/94.5 is okay. Sometimes they have really good instrumentals. I don't like AC. I can't stand Kelli Dixon.

I wish WIQB had been able to keep their satellite standards format. I have it again back home for the first time in over 10 years. It's not as good as when WIQB dropped it, but better than what was on WOLS and WWTB, which still sounded good when both those stations still did it. Actually, I've never heard WWTB, thanks to WYAV.

Even better would be what WIOZ does. I can't pick it up beyond Bennettsville.
 
Ken said:
Myrtle Beach, SC is a great place to come on vacation and to live in. Thats if you like the traffic and all, but thats mostly during the summer months. But I think Myrtle Beach radio stations can sound way better then they sound. Not much local morning shows. The two Top 40 stations Mix and Hot don't have local morning shows as does Kiss FM. I know Star 92.1 has a local morning show. Not sure who else is local. Wait WRNN the FM news station has a local morning show. But in other ways can't the music on these stations sound good and all. I know Myrtle Beach isn't a market like Charleston, SC which is only like 2 hours away. But Myrtle Beach radio can sound better. For one Myrtle Beach has three stations that sound much alike. Wave 104.1 Classic Rock, Sunny 106.5 Oldies, and The Sound 107.1 Classic Hits. All three play a lot of the same songs. We really don't need all three. Sunny can change their format and most listeners im sure will go to The Sound. And another one, 98.5 Kiss FM sounds Urban and Urban AC. Would they make up their mind already. Next Media just flip Wave 104.1 to 104.1 The Beat - CHR/Rhythmic as 98.5 Kiss FM needs some competion. But at the same time Myrtle Beach doesn't need to lose its classic rock station but The Sound can pick up on that.

Here is my idea of Myrtle Beach, SC radio:

Star 92.1 - Hot AC (as they already sound much like a Hot AC)

The Team 93.7 and 100.3 - ESPN Radio (93.9 singal no more as its to weak)

Easy 94.5 - Easy Listening

Mix 97.7 - Top 40

98.5 KISS-FM - Urban Contemporary

WRNN 99.5 - News/Talk

The Team 100.3 and 93.7 - ESPN Radio (as Hot 100 will never be better then Mix 97.7)

101.7 KZQ - Rock

K Country 103.1 - Country

Wave 104.1 - Classic Rock

104.9 The Beat - CHR/Rhythmic (sell to Next Media)

Easy 105.9 - Easy Listening

Sunny 106.5 - Adult Contemporary (would sound much like Sunny 96.9 in Charleston)

The Sound 107.1 - Classic Hits (picks up some of the oldies listeners)

Gator 107.9 - Country

Cumulus just seems to cheap. They do very little with their stations. Sunny 106.5 sounds like crap as a oldies station as does their Urban/Urban AC 98.5 KISS-FM. To bad someone wouldn't buy them like Citidel Broadcast. I doubt CBS Radio or anyone else wouldn't want to come into the market as Myrtle Beach is a small market unlike Charleston which has Clear Channel. We don't need Clear Channel in Myrtle Beach now. But what the Beach needs is some fixing up and better choices which Cumulus isn't giving the Beach. Next Media is fine with their stations as is Qantum. Your opinions...
Click to expand...


Cumulus too cheap?!? Nahhh

Hmm Here is my idea...

Star 92.1 - AC - Stay out of the Hot AC Format with this one..

The Team 93.9 - ESPN Radio

Easy 94.5 - Easy Listening

Surf 94.9 - Beach/ Rhythmic Oldies

Mix 97.7 - Hot AC

98.5 KISS-FM - Urban

WRNN 99.5 - News/Talk

100.3 The Edge - Rather see a New Rock Alternative than a Sports station, and see if they can try this as a rock station again. There is a bigger market for Rock that is left untapped by KZQ

101.7 KZQ - Rock but I have seen this one slip, even if its a Heritage Rocker..

K-Country 103.1 and 93.7 - Country (93.7 will fill the gap in Georgetown that the 103.1 signal doesn't hit.)

Wave 104.1 - Classic Rock

104.9 The River - CHR/Rhythmic

Easy 105.9 - Easy Listening

Sunny 106.5 -Use this op. to do more for Beach and Boogie music. There is a market for it, its just not tapped right.

107.1 The Beat - Urban and Compete with 98.5

Gator 107.9 - Country


Just some of the ideas I had.. Not sure what else would think...

~Stitch~
 
Bill said:
Well, Ken, after reading your critique of the Myrtle Beach market, I am not sure whether to feel flattered or disappointed by your comments. You wrote about "radio" in the market, but you totally ignored those of us on the AM band. It does exist and there are a few broadcasters who are doing quite well there; you know, doing things we are supposed to be doing like serving a community at the same time we make some money.
Click to expand...

There are a few in the AM Band that doesn't even need changing.
WNMB-AM has a strong following in the NMB area. The rest you really don't ever hear out of that much. Because they are either News/Talk or Gospel.

WNMB is just too much of a good thing! :)

~Stitch~
 
DoubleO said:
wheres the top 40? Myrtle Beach is a big CHR town. Leaving Mix as Hot AC and killing Hot doesn't cut it.
Click to expand...

Good Point, but the issue with Hot 100 is that its dying a slow and painful death, and Mix is doing the killing. Mix registered a 4.9 on the ratings book verses a 2.4. Whats missing!?? When I was there (2002/2003) as a producer, we were slowly but painfully gaining ground.

Reason behind why I would kill it: Weak 12,000 Watt Signal VS Strong 100,000 Watt, Can't get above a 2.6 share vs a 3.5 or better share.


Reasons why to save it: Now don't get me wrong Hot has great people behind the wheel, and I know Wally B and Jill Vonni are great people that can turn that around. Not sure about the night guy as I don't know him.. haha

So its a double edged sword there. :-\

~Stitch~
 
Jill Vonni is no longer at Hot 100. I understand Wally B. is pretty much going it alone.
 
She hasn't been there for months. I think I heard Jamie Lee doing middays.
 
Yeah.. They have her listed on the website..

What happend to the night guy? Brody?

I already know that Shakes (Fmr night guy) moved back to Wisconsin.
 
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