Now that there has been some time to check out the station's signal, it still my experience that while it is is great in NJ, it is not quite as solid as other major stations in many locations east of the Hudson River. This may be one of several reasons why country is a logical format for 94.7. If it had a format that was similar to what is being offered by other stations, such as a variant of A/C or CHR, it would have had at least a slight disadvantage in terms of reception.
BTW, the early beginnings of the national Nash branding- Locally, both WNSH and WDBY (Kicks 105.5 in the Danbury CT area) now have the same slogan at the top of the hour: "Powered by Nash, Country for Life." Other than that, there have not been any noticeable changes in Kicks 105.5's programming.