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Nash Spring Phase II

Looking over the last few trends and books, anyone else get the idea that:

1. The Fan is doing better without local broadcasts?
2. Venus has hit rock bottom and leveled off?
3. Lightning is slipping away into irrelevance?
 
When Salem's Southern Gospel simulcast gets the same ratings as WRLT it is time to go to work on WRLT!

WBOZ/WVRY do not even cover Davidson County.
 
I posted a few weeks ago that I had been to Nashville for a weekend visit and really liked the Jack station there. Looks like this trend is good. How have they been doing? How long have they had the Jack format? Do you think it will continue to rise in the ratings or will it eventually get stale like an oldies format does?
 
radiodx said:
When Salem's Southern Gospel simulcast gets the same ratings as WRLT it is time to go to work on WRLT!

WBOZ/WVRY do not even cover Davidson County.

Afraid that the Lightning listener is the listener who is paying for satelite radio. I was their biggest fan and have not listened in almost 2 years since purchasing XM.

Nock
 
Valid stuff Nock. RLT is most vunerable to that. Still, the new sound is just not that wonderful.
I still like the station, but they're not taking risks nor breaking new music like they did...and if
they do it's boring 50-year-old female "vocalists" that whine and depress the hell out of me.
:D

As far as Jetfli's comments on the Fan and Venus and RLT --- it's sad that you have to
report small growth (which means nothing positive really) for three cooked stations. Granted
the signal strengths cause a little of this, but there's just not going to be large followings
for the fringe formats or signals. Still, they ought to try.

As for the Jack success, it continues on in the 25+ where it counts, but I see a potential
crack in the armor. WNRQ did well and that is the ONLY competition Jack really needs to be
targeting. The recent swings at Jack are away from the Rock musically and while it's an
obvious thought that you can encompass more diverse listeners with more variety, Jack
here should be focused on getting and keeping the male Rock listeners. But, really ---
how could Jack sound as good as it did a year ago??? Still, love you guys. Well, like.


Finally, two things --- if you've listened to the latest versin of Oldies 97, you see
that SCC knew the franchise was in trouble. I think, in retrospect, knowing that the format
and the morning show were no longer viable we all see that the flip to Jack was a brilliantly focused smart business
decision that was painfully 100% right to do. Coyote is having a rough time and I certainly wish him
the best. The numbers don't look promising. I am sure Steve Dickert will handle this correctly.
How long until he's CEO of Crumulus???

Secondly, I really think the Wolf sounds better than when John Sebastian was programming it.
It's nice to see a smooth success continue after "the name" left. I seem to find myself
catching more non-Country tunes on there. It may be luck, but as a non-fan of Country,
the station is quite enjoyable and Karen Keeley sounds hotter than ever!!! FTR ---
MIX needs her at NIGHT. (And, yes, I KNOW she is in Nashville to be a country star, which
how could she not be??? regardless...but, there's a future out there for her on AC/Hot AC...IMHO
when not on stage!)

Would anyone take a guess as to which station blinks first?
 
I appreciate you taking the time to interject some excellent insights, Mr. Tibbs. It's always good to get some deep, lengthy discussion going.

Tibbs2 said:
RLT is most vunerable to that. Still, the new sound is just not that wonderful.
I still like the station, but they're not taking risks nor breaking new music like they did...

I was a faithful listener in its early days. Later I was a regular Phoenix listener. But Lightning for a few years now has been so all over the board into obscurity, it's unlistenable. Or like you said, boring. Tuned In is tuned out. But this is the radio station they want, and they seem to be willing to forego better profits to have it. Pity, when they could sell to a large group that would really like to have another frequency in town.

Tibbs2 said:
As far as Jetfli's comments on the Fan and Venus and RLT --- it's sad that you have to
report small growth (which means nothing positive really) for three cooked stations. Granted
the signal strengths cause a little of this, but there's just not going to be large followings
for the fringe formats or signals. Still, they ought to try.

Once again, the pity comes in that there are formats, or at least approaches to formats, that aren't here in Nashville. But yet like Lightning, the management of these other two stations seem to insist on airing these formats despite the low numbers. If I were their corporate upline, I'd be bringing local management in on the carpet.

Tibbs2 said:
WNRQ did well and that is the ONLY competition Jack really needs to be
targeting. The recent swings at Jack are away from the Rock musically and while it's an
obvious thought that you can encompass more diverse listeners with more variety, Jack
here should be focused on getting and keeping the male Rock listeners.

I think you are right... Jack needs to mix in more rock hits and popular rock album cuts to compete in the way they need to compete in this market.

In addition, I feel like there's still a place for a good oldies station in the market. I still believe Cumulus refreshed the format and still think they're doing better today than they would still have been doing had they remained with Star. But of course, I still think there's a place for Rick & Bubba somewhere in the market, to some degree.

As for which station blinks first, I think 3 to 4 stations in this market need to flip this summer. But it might take different ownership before it happens. Will it?
 
On a similar wave that Jetfli mentioned ---

In all seriousness about Citadel...

How smart is it to have pigeoned yourself in with contracts for a Sports station which has no chance of cracking
the top 5 25-54 (most of the year) and flanking it with the third place Country station. You have tons of pre-set
expenses and salaries on GFX that have to be honored (even if they flipped, which we all know they won't.) Crumulus
is firing ESPN and a stellar signal at them and getting 1/3 of their ratings with no effort. Just enough numbers and
listeners are sticking to the Fan and 560 to pull GFX down. Revenues are probably acceptable, but how much
better could they do? I guess my point is --- they laid all of their cards on the table from day one and everyone
can pick and beat them, yet they can't fold. Then you know it's tough to work at KDF and know without an
act from God you're not going to beat SIX or the Wolf, so you also have to sit there and take it.

I guess just being as competitive as I am, I would look at everything I could to be #1 and #2 and not sit there
and be lame ducks and have my competitors staring a me like an animal in the zoo and just shaking my head in
disbelief.

Where has all the spirit, motivation, passion and guts gone in corporate radio??? Look at South Central "Radio Group"
-- two stations, similar signals, aggressive, focused, hard working, class acts and they hand it to CC and Cumulus
every book. It can be done. If the right people do it and management knows what the hell they are doing. Someone
has got to have some real feedback on why this is still happening. We all know Cromwell's reasons and accept
it, but Citadel should be on the ball and they aren't even trying to play.
 
Mad Mike said:
25-54 demo

1. WJXA.
2. WNRQ.
3. WCJK.
4. WQQK.
5. WUBT.
6. WSM-F.
7. WWTN.
8. WSIX.
9. WKDF.
10. WRVW.

Is WLAC still sucking wind?
 
Tibbs2 said:
RLT is...(snip)... not taking risks nor breaking new music like they did...and if
they do it's boring 50-year-old female "vocalists" that whine and depress the hell out of me.
:D

Tibbs, come ON! Below is a list of over 100 new songs that Lightning 100 has broken in the first six months of 2006. (Is that not taking risks?) I don't see any abundance of 50 year old whiney females on there. I see at least 20 debut artists on this list. (Is that not taking risks?) How many YEARS do you think it would take any other station in Nashville to introduce you to over 100 new songs or 20 brand-new artists, if ever? Lighting has already done it this year and still counting. I see six local artists that no other station in America will play getting played on Lightning right alongside and as much as the national acts. (Is that not taking risks?) And what about Lightning breaking with the cliched tradition of relegating all special programming to the Sunday night, late night graveyard, and putting specialty shows of blues, live performance, acoustic music, etc., on weeknights at 7pm when someone might actually hear it? Is that not risk taking? What about getting the manager of the top independent record store in town to do an hour each week of underground releases that are left-of-center of the already eclectic AAA format? Is that not risk-taking? I could go on but, I think you get my drift. Not breaking new music or taking risks...I don't think so!

NEW SONGS ON LIGHTNING 100 - JAN. THRU JUNE 2006:

1 CLOSER / ABBOTFINNEY
2 TUESDAY / TREY ANASTASIO
3 GIRL, I WANNA LAY YOU DOWN / ANIMAL LIBERATION ORCHESTRA
4 LEFT BEHIND / AQUALUNG
5 BOSTON / AUGUSTANA
6 EASY / BARENAKED LADIES
7 SHUFFLE YOUR FEET / BLACK REBEL MOTORCYCLE CLUB
8 HIGH / JAMES BLUNT
9 ONE LAST TIME / EDIE BRICKELL & THE NEW BOHEMIANS
10 BETTERMAN / THE JOHN BUTLER TRIO
11 GOD'S GONNA CUT YOU DOWN / JOHNNY CASH
12 BLACK CADILLAC / ROSANNE CASH
13 HAVE A LITTLE FAITH / MARSHALL CHAPMAN
14 PERFECT STRANGER / CHEAP TRICK
15 HIGHER GROUND / ASHLEY CLEVELAND
16 DIFFERENT WHEN IT COMES TO YOU / BRUCE COCKBURN
17 THE HARDEST PART / COLDPLAY
18 COLD DECEMBER / MATT COSTA
19 TEARS, TEARS & MORE TEARS / ELVIS COSTELLO & ALLAN TOUSSAINT
20 LONDON SKIES / JAMIE CULLUM
21 DON'T WAIT / DASHBOARD CONFESSIONAL
22 THINGS ARE GONNA CHANGE / RAY DAVIES
23 CROOKED TEETH / DEATH CAB FOR CUTIE
24 SUFFER WELL / DEPECHE MODE
25 CHANGE THE WATER / DIRTIE BLONDE
26 NOT READY TO MAKE NICE / DIXIE CHICKS
27 ALL WILL BE WELL / THE GABE DIXON BAND
28 H GANG / DONALD FAGEN
29 THE RIDDLE / FIVE FOR FIGHTING
30 MOVE BY YOURSELF / DONAVON FRANKENREITER
31 HOW TO SAVE A LIFE / THE FRAY
32 HITCH A RIDE / FUNKY NASHVILLE
33 ON AN ISLAND / DAVID GILMOUR
34 THIS HEAVEN / DAVID GILMOUR
35 LEARNING THE HARD WAY / GIN BLOSSOMS
36 CRAZY / GNARLS BARKLEY
37 HOW WE OPERATE / GOMEZ
38 STAY WITH YOU / GOO GOO DOLLS
39 TELL ME SOMETHING (HOSPITAL FOOD) / DAVID GRAY
40 I'M SO GONE / JACKIE GREENE
41 ONE MAN WRECKING MACHINE / GUSTER
42 BETTER WAY / BEN HARPER
43 GOODNIGHT & GO / IMOGEN HEAP
44 POCKET FULL OF CHANGE / WILL HOGE
45 PEOPLE GONNA TALK / JAMES HUNTER
46 AFTERGLOW / INXS
47 KING WITHOUT A CASTLE / CHRIS ISAAK
48 BE HERE NOW / MASON JENNINGS
49 GOODBYE ALICE IN WONDERLAND / JEWEL
50 AGAIN & AGAIN / JEWEL
51 UPSIDE DOWN / JACK JOHNSON
52 CIRCLE IN THE SAND / RICKIE LEE JONES
53 IS IT ANY WONDER / KEANE
54 NOTHING LEFT TO LOSE / MAT KEARNEY
55 LET ME GO / SONYA KITCHELL
56 THIS IS US / MARK KNOPFLER/EMMYLOU HARRIS
57 LOUISIANA 1927 / SONNY LANDRETH
58 GAMBLE EVERYTHING FOR LOVE / BEN LEE
59 HOLDING ME DOWN / TOBY LIGHTMAN
60 ROLL ON / THE LITTLE WILLIES
61 THE RIVER / LIVE
62 DIAMONDS / LOS LONELY BOYS
63 LOVE ME LIKE YOU / THE MAGIC NUMBERS
64 LOVE IS MY RELIGION / ZIGGY MARLEY
65 WAITING ON THE WORLD TO CHANGE / JOHN MAYER
66 GRAMMERCY PARK HOTEL / EDWIN McCAIN
67 FIGHTING FOR YOUR LIFE / DAVID MEAD
68 JUST LIKE HEAVEN / KATIE MELUA
69 HELP ME SUZANNE / RHETT MILLER
70 ONLY EVERYTHING / SCOTT MILLER
71 FAIRWEATHER / ALLISON MOORER
72 PLAYHOUSE / VAN MORRISON
73 YOU HAVE KILLED ME / MORRISSEY
74 BEAUTIFUL WRECK / SHAWN MULLINS
75 NOT TONIGHT / THE NEW CARS
76 CONCEIVED / BETH ORTON
77 I WOULDN'T DO THAT TO YOU / CAREY OTT
78 SAVING GRACE / TOM PETTY
79 EVERYTHING BUT YOU / GLEN PHILLIPS
80 STEADY AS SHE GOES / THE RACONTEURS
81 PUT YOUR RECORDS ON / CORINNE BAILEY RAE
82 I DON'T WANT ANYTHING TO CHANGE / BONNIE RAITT
83 DANI CALIFORNIA / RED HOT CHILI PEPPERS
84 BREAK IT DOWN BABY / ROBINELLA
85 PARALYZED / ROCK KILLS KID
86 IT LOOKS LIKE LOVE / JOSH ROUSE
87 How Can You Live In The Northeast / PAUL SIMON
88 MY MORNING SCENE / JONAH SMITH
89 HANDS OPEN / SNOW PATROL
90 STAND UP & BE STRONG / SOUL ASYLUM
91 PAY ME MY MONEY DOWN / BRUCE SPRINGSTEEN
92 WOUNDED WORLD / STEPHEN STILLS
93 IN THE SUN / MICHAEL STIPE
94 STAY / STRAYS DON'T SLEEP
95 PAPA DUKIE & THE MUD PEOPLE / THE SUBDUDES
96 SOCIAL AID & PLEASURE CLUB / THE SUBDUDES
97 DARK SIDE OF LOVE / DANNY TATE
98 EVIDENCE / SUSAN TEDESCHI
99 I SHOULD GET UP / TEDDY THOMPSON
100 CAB / TRAIN
101 SUDDENLY I SEE / KT TUNSTALL
102 WOMEN, WINE & SONG / UMPHREY'S MCGEE
103 SECOND SKIN / WIDESPREAD PANIC
104 COMFORTABLY NUMB / DAR WILLIAMS
105 ATLAS / THE WOOD BROTHERS
106 WHAT DOES IT MEAN NOW? / WORLD PARTY
 
The trouble with Lightning today is that, when its core audience is given a choice, they choose their iPod over the station anytime. While RLT may "break" a tune locally, their audience has already been tipped to the song by the iTunes store's Tuesday email. All that, and the listener doesn't have to deal with 100's passe banality.

Tibbs, to answer the question in your post, "Where has all the spirit, motivation, passion and guts gone in corporate radio???", I can tell you that it comes in acquiring and selling properties and in making corporate-level advertising and content deals. Corporate radio doesn't take much interest in building up individual stations. As an example, they only want to buy the successful stations in a market, they won't buy a "fixer-upper," even though they have more resources for fixing up a station than small owners.

As for how they deal with the stations in their portfolio, have you been to a restaurant lately where you've paid $17.95-$22.95 for a dinner and gotten more food than you can eat? Ever wonder why you can't pay less and get a reasonable amount of food? It's because the corporate owners of those chains have formulas to know how much money they need to collect per dinner and how much food they can serve to do so in order to pay the cooks and waiters and upkeep and management and still create the ambience and service level to keep you coming back. They also know they have to price their food at a level that makes 15 percent tips seem attractive to waiters. In the same way, radio chains have formulas for how much money they expect to make off of a station in order to pay the management and air staff and producers, how much time they have to sell, which hours they need to sell, which hours bring the most return on investment, and still offer you just enough entertainment to keep you tuned in.

Believe me, Citadel knows just how far KDF can slide and still make money without having to hire new air staff or change formats. These formulas explain why the Zone doesn't have midday or evening local talk shows when there are several potential hosts in the market. They know they can just run Rome or Fox in certain hours and run residual spots to get an acceptable ROI compared to having to pay a board operator and someone who knows enough about sports to keep a conversation going. It's also why smaller groups like South Central can afford to take chances by pulling the plug on a format that had a following and inserting Jack. The big corporations will take the "safe" way every time.

> Quote: "Just enough numbers and listeners are sticking to the Fan and 560 to pull GFX down."

Of course! That's why Cumulus is taking on a lawsuit in order to run ESPN -- to pull GFX down. So what if the court orders them to give it back -- look how long they've been able to keep GFX down. That's the way the corporate cluster game is played, especially when one station in the cluster is a weak signal.

> Quote: "I guess just being as competitive as I am, I would look at everything I could to be #1 and #2 and not sit there and be lame ducks and have my competitors staring a me like an animal in the zoo and just shaking my head in disbelief."

Again, it's based on formulas. They more than likely know how much money they would have to put into the stations to make them #1 and #2, and they've run the figures to see if it is worth it and found it's not.

And before you ask why are CC's stations all doing a whole lot better in this market than the competition, well, it's because they got to the market first and handpicked their stations. They'd have to intentionally damage them for them to start to fall. And yes, WLAC is doing no more than it has to because its big stick is going to continue to attract a certain number of listeners without having to do much.
 
D.H.R.Y. said:
Tibbs2 said:
RLT is...(snip)... not taking risks nor breaking new music like they did...and if
they do it's boring 50-year-old female "vocalists" that whine and depress the hell out of me.
:D

Tibbs, come ON! Below is a list of over 100 new songs that Lightning 100 has broken in the first six months of 2006. (Is that not taking risks?) I don't see any abundance of 50 year old whiney females on there. I see at least 20 debut artists on this list. (Is that not taking risks?) How many YEARS do you think it would take any other station in Nashville to introduce you to over 100 new songs or 20 brand-new artists, if ever? Lighting has already done it this year and still counting. I see six local artists that no other station in America will play getting played on Lightning right alongside and as much as the national acts. (Is that not taking risks?) And what about Lightning breaking with the cliched tradition of relegating all special programming to the Sunday night, late night graveyard, and putting specialty shows of blues, live performance, acoustic music, etc., on weeknights at 7pm when someone might actually hear it? Is that not risk taking? What about getting the manager of the top independent record store in town to do an hour each week of underground releases that are left-of-center of the already eclectic AAA format? Is that not risk-taking? I could go on but, I think you get my drift. Not breaking new music or taking risks...I don't think so!

NEW SONGS ON LIGHTNING 100 - JAN. THRU JUNE 2006:

1 CLOSER / ABBOTFINNEY
2 TUESDAY / TREY ANASTASIO
3 GIRL, I WANNA LAY YOU DOWN / ANIMAL LIBERATION ORCHESTRA
4 LEFT BEHIND / AQUALUNG
5 BOSTON / AUGUSTANA
6 EASY / BARENAKED LADIES
7 SHUFFLE YOUR FEET / BLACK REBEL MOTORCYCLE CLUB
8 HIGH / JAMES BLUNT
9 ONE LAST TIME / EDIE BRICKELL & THE NEW BOHEMIANS
10 BETTERMAN / THE JOHN BUTLER TRIO
11 GOD'S GONNA CUT YOU DOWN / JOHNNY CASH
12 BLACK CADILLAC / ROSANNE CASH
13 HAVE A LITTLE FAITH / MARSHALL CHAPMAN
14 PERFECT STRANGER / CHEAP TRICK
15 HIGHER GROUND / ASHLEY CLEVELAND
16 DIFFERENT WHEN IT COMES TO YOU / BRUCE COCKBURN
17 THE HARDEST PART / COLDPLAY
18 COLD DECEMBER / MATT COSTA
19 TEARS, TEARS & MORE TEARS / ELVIS COSTELLO & ALLAN TOUSSAINT
20 LONDON SKIES / JAMIE CULLUM
21 DON'T WAIT / DASHBOARD CONFESSIONAL
22 THINGS ARE GONNA CHANGE / RAY DAVIES
23 CROOKED TEETH / DEATH CAB FOR CUTIE
24 SUFFER WELL / DEPECHE MODE
25 CHANGE THE WATER / DIRTIE BLONDE
26 NOT READY TO MAKE NICE / DIXIE CHICKS
27 ALL WILL BE WELL / THE GABE DIXON BAND
28 H GANG / DONALD FAGEN
29 THE RIDDLE / FIVE FOR FIGHTING
30 MOVE BY YOURSELF / DONAVON FRANKENREITER
31 HOW TO SAVE A LIFE / THE FRAY
32 HITCH A RIDE / FUNKY NASHVILLE
33 ON AN ISLAND / DAVID GILMOUR
34 THIS HEAVEN / DAVID GILMOUR
35 LEARNING THE HARD WAY / GIN BLOSSOMS
36 CRAZY / GNARLS BARKLEY
37 HOW WE OPERATE / GOMEZ
38 STAY WITH YOU / GOO GOO DOLLS
39 TELL ME SOMETHING (HOSPITAL FOOD) / DAVID GRAY
40 I'M SO GONE / JACKIE GREENE
41 ONE MAN WRECKING MACHINE / GUSTER
42 BETTER WAY / BEN HARPER
43 GOODNIGHT & GO / IMOGEN HEAP
44 POCKET FULL OF CHANGE / WILL HOGE
45 PEOPLE GONNA TALK / JAMES HUNTER
46 AFTERGLOW / INXS
47 KING WITHOUT A CASTLE / CHRIS ISAAK
48 BE HERE NOW / MASON JENNINGS
49 GOODBYE ALICE IN WONDERLAND / JEWEL
50 AGAIN & AGAIN / JEWEL
51 UPSIDE DOWN / JACK JOHNSON
52 CIRCLE IN THE SAND / RICKIE LEE JONES
53 IS IT ANY WONDER / KEANE
54 NOTHING LEFT TO LOSE / MAT KEARNEY
55 LET ME GO / SONYA KITCHELL
56 THIS IS US / MARK KNOPFLER/EMMYLOU HARRIS
57 LOUISIANA 1927 / SONNY LANDRETH
58 GAMBLE EVERYTHING FOR LOVE / BEN LEE
59 HOLDING ME DOWN / TOBY LIGHTMAN
60 ROLL ON / THE LITTLE WILLIES
61 THE RIVER / LIVE
62 DIAMONDS / LOS LONELY BOYS
63 LOVE ME LIKE YOU / THE MAGIC NUMBERS
64 LOVE IS MY RELIGION / ZIGGY MARLEY
65 WAITING ON THE WORLD TO CHANGE / JOHN MAYER
66 GRAMMERCY PARK HOTEL / EDWIN McCAIN
67 FIGHTING FOR YOUR LIFE / DAVID MEAD
68 JUST LIKE HEAVEN / KATIE MELUA
69 HELP ME SUZANNE / RHETT MILLER
70 ONLY EVERYTHING / SCOTT MILLER
71 FAIRWEATHER / ALLISON MOORER
72 PLAYHOUSE / VAN MORRISON
73 YOU HAVE KILLED ME / MORRISSEY
74 BEAUTIFUL WRECK / SHAWN MULLINS
75 NOT TONIGHT / THE NEW CARS
76 CONCEIVED / BETH ORTON
77 I WOULDN'T DO THAT TO YOU / CAREY OTT
78 SAVING GRACE / TOM PETTY
79 EVERYTHING BUT YOU / GLEN PHILLIPS
80 STEADY AS SHE GOES / THE RACONTEURS
81 PUT YOUR RECORDS ON / CORINNE BAILEY RAE
82 I DON'T WANT ANYTHING TO CHANGE / BONNIE RAITT
83 DANI CALIFORNIA / RED HOT CHILI PEPPERS
84 BREAK IT DOWN BABY / ROBINELLA
85 PARALYZED / ROCK KILLS KID
86 IT LOOKS LIKE LOVE / JOSH ROUSE
87 How Can You Live In The Northeast / PAUL SIMON
88 MY MORNING SCENE / JONAH SMITH
89 HANDS OPEN / SNOW PATROL
90 STAND UP & BE STRONG / SOUL ASYLUM
91 PAY ME MY MONEY DOWN / BRUCE SPRINGSTEEN
92 WOUNDED WORLD / STEPHEN STILLS
93 IN THE SUN / MICHAEL STIPE
94 STAY / STRAYS DON'T SLEEP
95 PAPA DUKIE & THE MUD PEOPLE / THE SUBDUDES
96 SOCIAL AID & PLEASURE CLUB / THE SUBDUDES
97 DARK SIDE OF LOVE / DANNY TATE
98 EVIDENCE / SUSAN TEDESCHI
99 I SHOULD GET UP / TEDDY THOMPSON
100 CAB / TRAIN
101 SUDDENLY I SEE / KT TUNSTALL
102 WOMEN, WINE & SONG / UMPHREY'S MCGEE
103 SECOND SKIN / WIDESPREAD PANIC
104 COMFORTABLY NUMB / DAR WILLIAMS
105 ATLAS / THE WOOD BROTHERS
106 WHAT DOES IT MEAN NOW? / WORLD PARTY
If you look at this list of new songs that WRLT has broken in the last 6 months, almost half are by established artists that would have recieved the airplay anyway. For instance, the songs by Tom Petty and Red Hot Chili Peppers, I heard on other stations at least a week before WRLT started playing them. I heard the new Tom Petty on B-Rock 93.7 out of Cookeville several times the week before I ever heard it played on WRLT and 102.9 the Buzz was playing "Dani California" and other cuts from the Chili Peppers' new album several days before they were played on Radio Lightning. When I think of "Breaking in new music", I'm thinking more in the line of breaking in new music by NEW ARTISTS than I do of new music by ESTABLISHED ARTISTS that in all likelyhood would recieve the airplay anyway.
 
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