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NASSAU-SUFFOLK PPM RATINGS RELEASED-HOLIDAY BOOK PERIOD 12/11/08-1/7/09

What's sad is how far WHLI has fallen. It doesn't take a genius to realize this format full of modern standards artists is just too unfamiliar. They need to go back to their bread and butter... badly!
 
wgliradio said:
What's sad is how far WHLI has fallen. It doesn't take a genius to realize this format full of modern standards artists is just too unfamiliar. They need to go back to their bread and butter... badly!
Click to expand...

i just think that WHLI's problem is that they were trying to mix TOO MUCH modern stuff in with the "standards" - this is a station whose CORE STRENGTH is with the same KIND of standards material that the old 1130 WNEW-AM used to play - they need to go back to that because there IS a market for this kind of music - at least that's what i'm hearing... 8)

Andrea
 
WHLI is one of those stations where the counterintuitive works: older is better. They're not going to get many younger listeners on a daytime-only AM signal, so they really should try to stick to their bread and butter - older standards - for as long as possible.
 
I understand what they are trying to do, but they are too smart for the room. The average listener is not going to care about this revival music. It doesn't work! I would program 50's rock and roll mixed with some ballads and as you get into the 60's and early 70's, I would calm it down.

I'd have to come up with a sample hour, but it would be something like this

Peggy Sue - Buddy Holly
Never My Love - Association
Witchcraft - Sinatra
Twilight Time - Platters
Do you Know The Way to San Jose - Dionne Warwick
Don't Be Cruel - Elvis
Some Enchanted Evening - Jay/Americans
Mona Lisa - Nat King Cole
Walkin' In The Rain - Ronettes
Have You Heard - Duprees
Cast Your Fate To the Wind - Sounds Orchestral
Blueberry Hill - Fats Domino
Happy Heart - Andy Williams
Til There Was You - Beatles
Top Of The World - Carpenters

Core Artists

Sinatra (Capitol and later)
Nat King Cole (50's & 60's)
Beatles (softer stuff)
Association
Carpenters (but only their most popular stuff)
Buddy Holly
Dion
Fats Domino (most stuff)
Platters
Dionne Warwick
Singer/Songwriters 60's/70's
Duprees
Jay/Americans
Brooklyn Bridge

Basically, rock n roll until the Beatles landed, and then softer after that. Even some 80's stuff could be incorporated (Medley/Warnes, Sade, Gino Vanelli, Gibb/Bee Gees, Bill Withers, stuff you used to hear on CD-101.9 that was only the most popular)

Basically, a little of Classic Lite FM, a little of the old WHLI and a little of an oldies station. Gone would be these new artists and anything related to Big Bands would have to be gone, sorry, it's too far over the hill.
 
lalumia said:
well, BLI appears to be in a downward spiral lately,....
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BLI's rating dropped a bit, but the total cume barely changed at all. Which basically means the TSL dropped. could it be something as simple as BLi listeners tuning in a bit less because they were also tuning into WALK for Holiday music?
 
wgliradio said:
I understand what they are trying to do... Basically, rock n roll until the Beatles landed, and then softer after that.... Basically, a little of Classic Lite FM, a little of the old WHLI and a little of an oldies station....
Click to expand...

Sounds a lot like good ol' GW's Drive Time format back on WLUX.
 
On another front, the WDRE (Party 105) numbers have grown well since the new ownership! I always remembered seeing the station hit under a 0 in one form or another, but for Party to average out a 1.5 give or take, that is good. It certainly beat out a couple of FM's on the island.
 
Tony Santiago said:
On another front, the WDRE (Party 105) numbers have grown well since the new ownership! I always remembered seeing the station hit under a 0 in one form or another, but for Party to average out a 1.5 give or take, that is good. It certainly beat out a couple of FM's on the island.
Click to expand...

and another victory for dance music (and the Coalition) in general, huh, Tony?? ;)

LUV YA, BABY!!
Andrea
 
Rich said:
Where is WRCN? This has to be an error?
Click to expand...

WRCN has shown up in the Market #263 Hamptons-Riverhead Ratings - see link below (2.5 share for Fall '08):

http://www.radio-info.com/stations/wrcn-fm

On www.****************** (from www.InsideRadio.com), WRCN is listed in the Nassau-Suffolk 2008 Holiday Book with a 0.2 share - see link below. (Many other stations are listed there as well. I don't know the reason for the discrepancies; maybe a certain cume level had to be reached to be listed in the www.radio-info.com listings-speculation on my part, open for discussion.)

http://******************/ratings.asp
 
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