NBC needs to figure out what the Weather Channel is. Is it a channel devoted to weather, or news? I'm not quite sure why they are making such a bid deal bout the off road accident that happened over the weekend. The more they keep trying to straddle both sides of the fence, the less I'll watch. I'll get my weather information from somewhere else.
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NBC killing The Weather Channel
- Thread starter Bengalsfan
- Start date
Besides all the long-form junk (can you even get actual weather on weekend
evenings anymore?), the first thing they need to dump is the four-hour old
rerun of Wake Up With Crap at 10 AM ET/7 AM PT.
evenings anymore?), the first thing they need to dump is the four-hour old
rerun of Wake Up With Crap at 10 AM ET/7 AM PT.
The Weather Channel program-wise is run by a guy named Geoffrey Darby.
His crowning TV achievement? You Can't Do That On Television.
Turn back the clock 12 years and I will watch. If not? The channel will sadly decline.
His crowning TV achievement? You Can't Do That On Television.
Turn back the clock 12 years and I will watch. If not? The channel will sadly decline.
I
imhomerjay
Guest
Gotta love the inflated sense of self-importance. "If I don't like it, it will fall of the face of the earth." Brilliant comedy. 
What it's "supposed" to be is what any piece of business property is--whatever generates the best overall return on investment for its owner. Capitalism 101.
What it's "supposed" to be is what any piece of business property is--whatever generates the best overall return on investment for its owner. Capitalism 101.
imhomerjay said:
I'm afraid you're right.
Who watches TWC anymore anyway to get forecasts? Just pull up the net on your iPhone or Droid, enter your zip, and find out the current temperature, radar, 7-day forecast, etc. within seconds.
Because of that, they have to put on shows people will watch. Now I don't know what the ratings are for say, the past year, but obviously they are going to program the channel to make the most money. It's all about the ad revenue.
Several years ago TWC started down the road of ruin. They added strom stories and got away from having live weather forecasts.
NBC and its partners came along and paid too much for TWC. Once they got it, they accelerated efforts to destroy the value of the channel. They added movies, Al Roker and started to force a whole bunch of news reports into its normal programming.
Several months back, Dish decided it had had enough and wouldn't pay the huge rate increase that NBC wanted for the channel. The company specifically cited the loss of weather coverage as a reason for refusing to renew its deal with TWC. They temporarily started their own weather channel and announced plans to drop TWC.
It was at this point that someone wised up at TWC. Suddenly the friday night weather-related movies stopped and Dish mysteriously renewed its deal with TWC and dropped its own weather channel. TWC is still airing way too much non-weather content, but I think for at least a brief time they got the message that people don't want TWC to do anything other than weather.
NBC and its partners came along and paid too much for TWC. Once they got it, they accelerated efforts to destroy the value of the channel. They added movies, Al Roker and started to force a whole bunch of news reports into its normal programming.
Several months back, Dish decided it had had enough and wouldn't pay the huge rate increase that NBC wanted for the channel. The company specifically cited the loss of weather coverage as a reason for refusing to renew its deal with TWC. They temporarily started their own weather channel and announced plans to drop TWC.
It was at this point that someone wised up at TWC. Suddenly the friday night weather-related movies stopped and Dish mysteriously renewed its deal with TWC and dropped its own weather channel. TWC is still airing way too much non-weather content, but I think for at least a brief time they got the message that people don't want TWC to do anything other than weather.
radioguy555 said:
I agee that they've got to put on what will get the best ratings, but that's really my point: If you put on chopped up movies you can see on other channels, you will lose audience. If people don't trust you for live weather coverage anymore, you will lose audience when there's a big weather event.
In my view, the folks running TWC should have done what so many others have done: start a second channel. They could put on 24 hours of Storm Stories-type programming while leaving TWC to do what made it popular in the first place: live weather. Maybe NBC will wise up, but I'm not hopeful.
What I see happening is that TWC will become like every other cable channel. They will go from having a big slice of pie with weather niche programming, the programming that has served them well since 1982, to getting a very small slice of pie since they will be like every other channel and have to fight for viewers. The loyal viewers who watched for weather will eventually leave for online and smart phone apps. Pretty much going the way of radio broadcasters in how they have run listeners off to the internet, satellite radio and personal media players.
I'm beginning to wonder if I really need TWC in my list of favorites anymore.
I'm beginning to wonder if I really need TWC in my list of favorites anymore.
Recently the weather channel lost a few of their OCM's. I don't know, if they left on their own, or were forced out.
But if I recall correctly Betty Davis is gone. Along with another OCM Bill Kaneely(pardon the spelling, if I spelled his last name wrong). They recently brought in the very nice Maria Larosa, as a replacement.
But if I recall correctly Betty Davis is gone. Along with another OCM Bill Kaneely(pardon the spelling, if I spelled his last name wrong). They recently brought in the very nice Maria Larosa, as a replacement.
oldiesfan6479 said:
Is there really a reason why they would rerun that show if a certain weather event was occuring 4 hours earlier and by then the weather would be clearing up, it stopped snowing/raining, temperatures rise or fall in the 4 hours, etc.? Does Al Roker still have his Today Show duties as weatherman as I haven't seen that show in years since they turned it into a snoozefest?
K
kenrayc
Guest
MarcB said:
I'm 3 hours different and my Xfinity also show off-air for the 10-11 PST.
Weather Channel needs to go back to doing that thing called, weather forecasts, HELLO , when they run these lane a** programs theres is NO LOCAL AT THE 8's, that sucks, It's just like HLN, but thats a different topic.
I
imhomerjay
Guest
Were it still serving them so well, they wouldn't have steered away from it. You'd be hard pressed to find folks sitting around any business where the objective is to produce the best bottom line and hear them say, "Hey, you know what would be great? Finding a way to lose the most money possible. Won't that help our job security?"Bengalsfan said:
:
Conveniently ignored time and time again in the "it should still be like it was 30 years ago" whines is that the audience for that niche left for the most part, be it to smart phones, online or anywhere else (the "where" isn't the major issue).
Everybody has to engage in that fight. Having a “niche” that few people are going to tune in for often enough to, you know, pay the bills, doesn’t work.Bengalsfan said:
Bengalsfan said:
They already have. That’s the point.
Because, of course, it’s not that those technologies can do something better…no, it has to be that listeners were somehow pushed there because they didn’t get enough (fill in the blank with trite radio cliché here). Technology does evolve and eventually renders what came before either totally obsolete or confined to a more limited space. “TV” as a medium continues to see increases in total viewership (obviously the relative slices of the pie change, but the pie itself has steadily gotten bigger). Doing something people don’t want anymore…how exactly does that help one get a better slice of the pie?Bengalsfan said:
Oh wait, it doesn’t.
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