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NBCUniversal’s Peacock to Stream All Winter Olympics Coverage Live

According to the article, Tirico will be in Beijing for the first few days, then fly to LA for the Super Bowl. The Super Bowl is Feb 13, and the Olympics are Feb 4 to the 20. So it's a busy month for NBC.
 

NBC Sports will voice track the Olympics from Stamford

That of course was well before the omicron variant began raging around the world, creating increasing concerns that anyone traveling to Beijing, from the athletes of the world to accredited members of the media, could test positive while at the Games and have to spend days and even weeks in quarantine.

“The Beijing model is going to be very similar to Tokyo in that the heartbeat of our Olympic operation will actually be in Stamford, Conn., at our NBC Sports headquarters. We’ll have more personnel there than in the host city,” said Molly Solomon, president and executive producer, NBC Olympics Production.
 

Good one for them to voicetrack the games.
 
Since the article mentions the BBC, I will discuss briefly how they present the Olympics from home.

The BBC's Olympics coverage originates in Salford, which is located in Greater Manchester. The studio uses virtual reality technology to make it look as if the hosts are in a ski lodge in the middle of a vast snowy forest with mountains. Below is a video from last summer that demonstrates how the BBC was able to pull off the appearance of being in Tokyo when they were really in Salford.

 
I've watched a bit of curling and hockey already. The opening ceremonies will be broadcast tonight. Once again, it seems that Comcast On Demand interfaces with all the content available from NBC/Peacock, including listing all the various stations (NBC, USA, etc.) that are currently broadcasting Olympic coverage and the archived events which one can watch at any time. From what I've seen so far, Comcast's interface for these winter games is laid out better and not as "clunky" as it was for the summer games several months ago.
 
The audio mix for the Opening Ceremonies wasn't great IMO. Many times the NBC announcers' voices got buried..In the PA announcements that were being made in the stadium, in the music being played as part of the ceremonies, etc.
 



Olympics have 16 million viewers in the start. Note this is for NBC affiliates and not from Peacock where the preliminary data is from.
 
Since the article mentions the BBC, I will discuss briefly how they present the Olympics from home.

The BBC's Olympics coverage originates in Salford, which is located in Greater Manchester. The studio uses virtual reality technology to make it look as if the hosts are in a ski lodge in the middle of a vast snowy forest with mountains. Below is a video from last summer that demonstrates how the BBC was able to pull off the appearance of being in Tokyo when they were really in Salford.

Yes I seen similar things too but with NBC Sports Regional prior to the Olympics when it comes to road games. I know NBC Sports Bay Area have the announcers voicetrack Warriors games from San Francisco whenever the Warriors are playing in other parts of the USA. Parts of this is Safety due to areas with low vaccination rates and parts of this is because of Budget reasons.
 
Last night we tried to watch the coverage on NBC for the first time in a while. It was horrid. We tuned in because we'd hoped to watch the Olympic Games - You know, the games, the contests, the sporting events. What we saw were a few ski runs, followed by a commercial, then Mike Tirico chatting away in the studio for several minutes, then a commercial, then a teaser about the the next event, then commercial, then an overview of the next event with camera shots of the course, then commercial, then 2 whole runs, then a commercial before going to Tirico and another long-form interview. We watched for about 45 minutes in total, and we saw I think 3 ski runs and 2 bobsled runs during that entire time. The rest was all commercials, 1 on 1 in-studio interviews and chatter.

While there have been lots of reasons given as to why the ratings are down for this Winter Olympics, including the fact that we just got past the Summer Olympics months ago and there may be some viewer fatigue, some are opposed to the host country of China and all the politics involved, etc., IMO NBC's coverage itself doesn't help.

Someone above mentioned that streaming numbers are up. Not surprising considering one can watch an entire event or contest they're interested in, without cutaways for interviews or personal interest stories or inserts of irrelevant comments from Tirico in the studio when people just want to get back to the action. The only downside to at least some of the events they're streaming is that, for some, you don't get to hear any "play by play" or commentary while the athletes are doing their thing. It's more like a raw feed with a multi-camera shoot, the arena announcements and crowd noise only.
 
IMO NBC's coverage itself doesn't help.

In case you haven't noticed, they're really trying as hard as they can to get people to sign up for Peacock. If that means alienating you from the broadcast coverage, then they're fine with that. For NBC, the future is Peacock. For CBS, the future is Paramount.

But it depends. The night of the skating, when Nathan Chen won the Gold, they ran the entire competition without much interruption, and later said it had been sponsored by Toyota. So if they have something particularly hot that they expect people to watch, they find ways to lessen the spotload. But on a Saturday night, when viewing is low anyway, it probably doesn't matter.
 
The no-frills Peacock coverage is fine for me. I've been watching hockey, curling and speed skating mostly -- along with a peek at Lindsey Jacobellis finally getting gold in snowboard cross -- and have been fully satisfied to watch events as they happen without the cutting away to other sports or to human interest features. Too bad the next Summer Olympics are two years off, because I look forward to being glued to Peacock for hours and hours then.
 
But it depends. The night of the skating, when Nathan Chen won the Gold, they ran the entire competition without much interruption, and later said it had been sponsored by Toyota.
Ice hockey is another competition that NBC runs (via USA or CNBC) with minimal, if any, interruption during periods of play.
 

Syndication ratings during Olympic week


And of course Politics cannot be discussed in detail by NBC Sports and their pundits over China given that in NBC Sports Case they would pass these topics to the news division.

As NBC kicked off its marathon of Olympic snowboarding, skiing and skating coverage earlier this month, network host Mike Tirico spared a few words for the less TV-friendly activities of the event’s host nation, China.

“Everyone and everything attached to these games is facing questions,” he said during a broadcast of the Opening Ceremonies in Beijing on Feb. 4. “The United States government is not here. A diplomatic boycott announced this fall, joined by Canada, Great Britain and Australia, cited China’s human rights record and the U.S. government’s declaration that the Chinese Communist Party is guilty of committing genocide on the Uyghur Muslim population.”
But any viewers hoping for further exploration of those “questions” would probably be disappointed.

NBC, which has paid the International Olympic Committee billions of dollars for the exclusive U.S. television and digital rights to the games, has scarcely broken from its wall-to-wall sports coverage to report on any of the more troubling aspects surrounding China.
 
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