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NEPA format change imminent

>
> David, when you were selling WARM, the station was a mess
> (not as big as it is now). If the product was better, it
> would be an easier sell. And, as far as lightening up goes,
> that's the problem. Everyone has lightened up. No one
> demands better and that's why radio in this market is
> struggling.
>
Your points on demanding better are well taken. And a good
product is easier to sell. And when I sold WARM, I maintained
to the powers that be at the time that they should've been kissing,
not booting our behinds for the quality of advertisers and
revenue we brought to that sorry mess. (Which is why I was
former Citadel rep number 68 in 14 months. BTW, we're forming
an Alumni Association). We can demand all the better we want
but the bottom line rules everything. Sadly.
Yonkstur
 
> > The "O" word is gone,
> > and it's a good bet that the station will be in a totally
> > difrerent format and market position when the stunting's
> > done.
> >> This isnt Oldies 92& 100 playing Christmas...that station
>
> > according to what they're doing on the air today, is OVER
> >
> If what you say is true, Oldies had a 9 year run starting on
>
> Labor Day 1996 with the Stones "Satisfaction" kicking it
> off.
> Kevin, you were a big part of that initial excitement at the
>
> start.
> Yonkstur
>
Don't forget they had 2 runs as oldies 92. (with Z-Rock WTZR in between the 2 stints)
 
> > > >
> > >
> > > I can only hope it is the return of 92.1 Z-Rock. I still
>
> > > have the bumper sticker on my car. It would be nice to
> > have
> > > a Modern Rocker on the air in NEPA.
> > >
> > Is WBSX not cutting it these days? am i missing something
> > here?
> >
> They don't know what they are, Aerosmith, Zeppelin, I change
> the channel. It doesn't fit the format. Oh Yeah Pink
> Floyd...they rock???
>
I agree 100% It seems every rock station that goes on that frequency goes all over the place. I live in Allentown now so I don't get to listen all the time unless I'm on the top floor of the house. I'm fortunate to get WZZO, WMMR, WYSP etc, etc
 
Re: DON'T YOU GET IT???

> > > > >
> > > >
> > > > I can only hope it is the return of 92.1 Z-Rock. I
> still
> >
> > > > have the bumper sticker on my car. It would be nice to
>
> > > have
> > > > a Modern Rocker on the air in NEPA.
> > > >
>
> ATTENTION, ALL YOU BACKWARDS RACIST HILLBILLY MOUNTAIN
> DWELLERS: THE ONLY WAY A STATION IS GONNA DO GOOD IS IF THEY
> PLAY DANCE OR HIP-HOP. DANCE IS THE BEST AND HIP-HOP IS
> RIGHT UP THERE. FACE IT, NOBODY WANTS TO HEAR ROCK MUSIC
> ANYMORE. THE ONLY PEOPLE THAT HATE RAP, HIP-HOP AND DANCE
> ARE RACIST 30-SOMETHING REPUBLICANS WHO HANG OUT IN WAL-MART
> WEARING THEIR DIRTY WIFE-BEATER AND WORSHIP THE CORPSE OF
> DALE ERNHARDT. WORD UP, YO!
>
> ***END SARCASTIC SWIPE AT MOST POSTERS ON THESE BOARDS***
Why do these threads always have to go in this direction, but since it started here's my .02. Isn't there a huge backlash against the african american culture and everything it stands for in wilkes- barre? everytime I read the times leader online, I read about hillbilly style racist hatred going on in the area. (Not to mention I lived there for 20+ years and was around it) Don't take my word for it. Read it for yourself. Does anybody actually think a hip hop and r&b station would sell well there? This racist image in a predominantly caucasian region is definitly a black eye for the W-B area as far as how the rest of the world views the valley But is sadly reality. I don't think HIp-Hop or Smooth Jazz would make it.
 
> > > > > 92.1 Z-ROCK
> > > > > 100.1 & 100.5 JACK, SMOOTH JAZZ, or even maybe
> > something
> >
> >
> > I had a rep (I WON'T MENTION ANY NAMES) tell me it would
> be
> > a soft ac kind of station. When I asked about Jack, the
> rep
> > Smiled!!!!!
> >
> > Not sure what that means or if I was being misinformed but
>
> > that's what I was told by someone looking for my business.
>
> >
>
> It looks like Times Shamrock is tired of seeing Magic 93
> pull big numbers and it wants a piece of the pie.
>
> I can't see Jack because it would nibble away at Rock 107.
> A previous poster said the River isn't making much of a
> splash, and I agree. I like the station a lot, but it's the
> world's best kept secret. Promotion consists of one
> billboard. Shameful!
>
> ESPN Radio on FM? Waste of a signal. No one listens to it
> on AM, even during Phillies season.
>
> Smooth jazz? Please! Again, a previous poster can't
> understand the fascination with this format, and I
> wholeheartedly agree. This is not a smooth jazz town.
>
> Adult standards? Take a bite out of WNAK? Maybe, but the
> elderly audience is a tough sell.
>
> News/Talk? Yeah, the News Alliance. Combine the resources
> of a mediocre newspaper and some last place television
> stations. This market is begging for a decent news product
> because WILK is awful. However, this format costs money,
> and I can't see that happening.
>
> AC looks likely.
>
If some bean counter was looking strictly at numbers, it is not beyond the realm..as mentioned above..that they might look to take on WNAK. the 92 & 100 frequencies cover pretty much the same ground. Whatever they choose it will be a "safe" choice, and a change that isn't likely to nip into 107's audience. While there's a lot of negative thought about Smooth Jazz, it is the B/EZ format of the 21st century, and given the solid upper demos in Northeast PA, it is not such a far-fetched thought that the 45+ audience would listen to a predominently instrumental format. I don't think it would be a major winner, but it could do alright here.
 
Re: DON'T YOU GET IT???

I think Bob's post is pretty funny. Lighten up.

And it's not the "african american" culture...it's the rap/hip hop culture that's sadly taking over White Suburbia. Why do you think the stupid NBA players are saying the new dress code is racist? The african american culture is real honest-to-god Africans that just got off the boat, so to speak.
 
Re: DON'T YOU GET IT???

Here's what this poster missed, unlike Shawn and I'm sure others...

> > ***END SARCASTIC SWIPE AT MOST POSTERS ON THESE BOARDS***


Hence, a mere joke...nothing more, nothing less...


And so what if WB/S is not like Philly?<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
Re: DON'T YOU GET IT???

> I think Bob's post is pretty funny. Lighten up.
>
> And it's not the "african american" culture...it's the
> rap/hip hop culture that's sadly taking over White Suburbia.
> Why do you think the stupid NBA players are saying the new
> dress code is racist? The african american culture is real
> honest-to-god Africans that just got off the boat, so to
> speak.
>
Sadly, You're right. I just read about a few more shootings in Wilkes-Barre. Very sad.I have four children to raise and I lived on coal street to boot. I couldn't sell the house and get the hell out fast enough. that was 1998. It's only getting worse. and this is a city of 40,000. not a huge city.I'm as light hearted as they come but this nonsense in the city is hard to take lightly.

LOL, on a lighter note and keeping it radio, Do you blame WBHT Hot 97 or Susquehanna broadcasting for introducing Hip Hop mainstream to the Valley back in the early 90's? That time period to me was when Wilkes-Barre started to turn.LOL
 
Re: DON'T YOU GET IT???

.
>
> LOL, on a lighter note and keeping it radio, Do you blame
> WBHT Hot 97 or Susquehanna broadcasting for introducing Hip
> Hop mainstream to the Valley back in the early 90's? That
> time period to me was when Wilkes-Barre started to turn.LOL



I Blame "Banana Joe" Montione! LOL
 
> >
> Don't forget they had 2 runs as oldies 92. (with Z-Rock WTZR
> in between the 2 stints)
>
Yep, you're right. I remember those snappy black satin
jackets.
Yonkstur
 
> Re: Smooth Jazz--I tend to agree that a total smooth jazz
> will not pull ratings, no matter how good it is.

I don't know----If you're ever in the Phildelphia area, check out their smooth jazz station. I was NOT a fan of the format until I listened, now I like it.
Done right---maybe with, as you suggested, EZ103 throwing some into the mix on a regular basis, it could work here.

>
> Re: JACK--I've hear a number of rumors about 92/100 going
> JACK. Maybe, maybe not. But I think the River got the goods
> on that. I know Bold Gold loves to differentiate itself from
> JACK and is highly critical of it, but they are the closest
> our area has to a JACK format (kind of a classic version of
> JACK)

Classic version is the right term. I had it on in the car the other day. After about 30 minutes I had to check to see if I hadn't actually switched to Rock107.
 
jack vs classic hits

Does anyone really know what "jack" is? It's a copy written format. One web site said the originator was at a party and decided to do a radio format with all the music the people "got into" despite what format it was. (Like CHR playing "frinds in Low Places"). Granted some companies have developed their own versions of this format (some more pop/dance oriented than rock oriented), but none apply to what is being discussed here, so far. Jack has become a throw away term on this board for something nobody listened to before. WKAB and 104.9 are classic hits nothing more. As per smooth jazz in this market...listen to Temple U, oh wait, they changed their format to get more listeners.
 
Re: jack vs classic hits

> per smooth jazz in this market...listen to Temple U, oh
> wait, they changed their format to get more listeners.


Temple's jazz was not smooth jazz. It was (and still is at certain times of the day) more classic jazz like Ellington and the era. Smooth jazz is more of a jazz fusion and some R&B mixed in. The best I've heard is on Philly's 106. I don't think it would fly in this area.

They could go up against 97, which is CHR but with a more hip-hop nuance than 98.5. But, that's the young demographic. And, according to this board, and the region and in general, is not a big population. That could explain why there are about 5x more commercials on 97 vs 98.5.
<P ID="signature">______________
The Real ⌠Northernmån⌡ approved this post.</P>
 
> Why in the world would they split the signal? 100.1 is not a
> stand alone station!

100.1's signal peaks into Pittston and probablly down to Plains. Add in the 100.5 signal which goes down to around Swoyersville or Wilkes Barre and there's 2/3's of the market. I'm not trying to to sound mean, but people that think a station is only simulcast worthy are the reason why today's RADIO BLOWS !!!

I even asked a ROCK 107 jock why the 2 stations were only simulcasted, and he says he's clueless.

I couldn't help it. I'm not the type of person to vent, but you say that 100.1 is pretty much worthless. That just gets under my skin!
 
> AC looks likely.

If 92.1 goes AC i think i'm gonna be hurling for days.

Here's an idea: Lets make EVERY NEPA STATION AN AC FORMAT !

YAHOOOOOOOOOOOOOOOOO
 
Re: jack vs classic hits

My guess: The simulcast of the two (former?) oldies stations not doing all-Christmas will be flipped to either "Jack" or Urban Contemporary (maybe a Rhythmic CHR slant) come January 1st, with a stunt from Decemebr 26th through 31st.

Rock radio is struggling. Young adult men (the traditional demographic for rock radio) is now more likely to listen to rap and hip-hop. Rap and hip-hop are no longer exclusively listened-to and enjoyed by African-Americans. Much, probably most, hip-hop fans today are White. That genre of music also draws lots of young Hispanics as well.

I'm not sure of the demographics of the Scranton/Wilkes-Barre area, but even if there is only a very small black population, Hip-Hop might be quite successful there given how popular it has become. And according to the ratings page of the Radio and Records.com, Philadelphia Urban Contemporary station WUSL does show up in the Scranton/Wilkes Barre book, although I suspect Scranton/Wilkes-Barre is on the outer fringe of WUSL's signal area, and parts of the market probably can't receive WUSL's signal at all.

And many broadcasters have dumped the oldies format in the last year.

Although I think there's only a one-in-one hundred chance those two stations will go back to oldies after Christmas, the format may receive a major tweak with most or all pre-1975 music being eliminated, and the format becoming hits from 1975 through 1989.
 
> They don't know what they are, Aerosmith, Zeppelin, I change
> the channel. It doesn't fit the format. Oh Yeah Pink
> Floyd...they rock???

It's a format (that's been around in the radio industry for about 12 or 13 years now) called "Active Rock". Look it up.

Aerosmith
Shinedown
Zeppelin
Nickelback
Pink Floyd
Disturbed<P ID="signature">______________
D. Stroyer, True Radio Pro
PD/GM - 92.5 D-FM
The 0.000001-Watt Flamethrower
"D. Stroyer's accomplishments in key leadership roles makes him a natural choice for this position."</P>
 
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