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NERW on WMEX's return date and programming

Wimmmex said:
Finding that sweet spot between balancing TSL and Cume is what programmers have always tried to do.
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However, with the switch in the top 50 markets to PPM, the formula changed.

Where the change was the most evident was with stations that had high TSL and lower cume in the diary system. Smooth Jazz was a good example: there was little "undiscovered cume" compared to the diary, and the TSL was cut by 60% or more. This was because there were few secondary listeners who were not reporting those stations in the diary and who were discovered in the PPM; the PPM killed the format.

The same happened, to a lesser extent to talk and all news stations: there were less "hidden" cumers that the diary did not reveal, and TSL was lower than reported in the diary.

The typical difference would be a listener that reported listening all day at work in a diary with a 9AM to 5PM or similar entry. In fact, such people had coffee breaks, bathroom breaks, interruptions for phone calls or conversations or meetings or lunch and the real time was not 8 hours but more in the 3 hour vicinity.
 
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Just saw on Facebook
Separate Programming on the New Quincy/Boston WMEX-AM 1510 Now Delayed to Monday, May 4, Due to Coronavirus Emergency.

Meanwhile, WMEX Will Simulcast 95.9 WATD-FM, “The South Shore’s Radio Station.”

Ed Perry - Owner of WMEX, WATD in Marshfield, and WBMS in Brockton - Says Simulcasting will Help “Create for WMEX a Local News and Public Service Infrastructure”

BOSTON - Separate WMEX 1510-AM Quincy/Boston programming, similar to the station’s rock ‘n’ roll and local talk heydays of the 50s, 60s and 70s, has been pushed back to Monday, May 4. Between now and then, WMEX will simulcast its sister station, 95.9-FM WATD, Marshfield, with its multiple-award-winning local news and information infrastructure.

The following statement was issued on Tuesday, March 17, by Ed Perry, owner of WMEX, WATD, and the new WBMS, 640-AM and 101.1-FM in Brockton:

Here's an update on the schedule for getting WMEX officially on the air with its oldies format and local info for the north end of the South Shore.

We originally scheduled the turn-on date as March 9, but that was postponed for two weeks until next Monday, March 23, due to the Coronavirus issues. Unfortunately those issues have expanded substantially creating the need to once again delay the WMEX transition to separate programming. While the oldies format would certainly be memorable and entertaining, it's very difficult to instantly include all the important information regarding the virus which we're now providing in our simulcast of WATD-FM.

The new date for switching WMEX to separate programming is now Monday, May 4. This will allow us to create both a local news and public service infrastructure which will provide much needed information to residents of Quincy, Braintree, Randolph, Milton, Canton and perhaps a dozen more communities where the WMEX signal will be that of a local station. However, prior to May 4, as we gather information from those communities, we'll add it to the WATD-FM programming and simulcast that programming on WMEX.

I'm sorry about the delay in getting WMEX back on the air with its original format, but it needs to provide its listeners not only with great music but with important community news and information. The extra six weeks of simulcasting WATD-FM will make that goal possible.

Thanks again for all your help in getting both WBMS (Brockton) and WMEX back on the air and for continuing to make WATD-FM “The South Shore's Radio Station.”
 
CTListener said:
What's the broadcasting equivalent of "vaporware"?
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WMEX

i wonder if it'll get even further delayed so Joe MCMillan whos worked at WHDH OLDIES 103 WVBF wont be able to broadcast from his beloved marshfield fair?
 
Joe McMillan says:"WBMS FM AND AM OLDIES FORMAT is Going away Will return to a simulcast of WATD .... Will start Afternoons on WMEX May 4th ... Today Friday will be our last day on WBMS(1460/101.1)" [This is to expand news/virus coverage on South Shore]
 
Latest update is 3 weeks from today (so, May 18) for the debut of locally originated programming on WMEX 1510; no word yet on WBMS 1460/101.1..from Dennis DeNapoli on the Remembering WMEX facebook group.

"Hot off the wire
New start date 3 weeks from today
WMEX 1510
Only"

Joe McMillan adds, .Ready to go ' LARRY JUSTICE' 9AM-2PM ,,,,,, "JOE MC MILLAN" 2-6PM"

Of course things could change what with the
virus. McMillan did shows on WBMS for a couple weeks before Perry announced a return to the
WATD simulcast
 
The station is being talked about on here by more people then it will have as listeners.
 
SomeRadioGuy said:
The station is being talked about on here by more people then it will have as listeners.
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Don't underestimate Ed Perry, he will promote the hell out of them, he will do local radio and get listeners..and yes I know their P1 is 50+

WATD has beat the odds for decades, right now they are working their tails off on Enterprise Drive, while the other regional FM is (and this is not a slam) is running bare bones.
 
MRBIboredop said:
Don't underestimate Ed Perry, he will promote the hell out of them, he will do local radio and get listeners..and yes I know their P1 is 50+

WATD has beat the odds for decades, right now they are working their tails off on Enterprise Drive, while the other regional FM is (and this is not a slam) is running bare bones.
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I'm pretty sure the other station has 10 times the audience. Sometimes it's about what you do, not how many people are doing it.
 
Radio 1992 said:
I'm pretty sure the other station has 10 times the audience. Sometimes it's about what you do, not how many people are doing it.
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Of course “the other station” on the South Shore has a much larger audience, it has 50,000 watts, while WATD has 3,000 equivalent (or is it 6,000 equivalent?) watts.

However, not meaning to put that station down because it’s also an independent local commercial station, very rare (and admirable) in radio nowadays, but reportedly it has unfortunately stopped streaming for the time being due to financial limitations making it difficult to pay the streaming music licensing and royalty fees during the pandemic, meanwhile Ed Perry is in the process, albeit delayed, of putting two new stations on the air, both with their own separate streams already online.

Success, even on a moderate local level, is not necessarily only the sheer numbers one station has by virtue of a bigger signal, but also the innovation and dedication of a station in serving its community and listeners within a smaller coverage area.
 
Eli Polonsky said:
Of course “the other station” on the South Shore has a much larger audience, it has 50,000 watts, while WATD has 3,000 equivalent (or is it 6,000 equivalent?) watts.

However, not meaning to put that station down because it’s also an independent local commercial station, very rare (and admirable) in radio nowadays, but reportedly it has unfortunately stopped streaming for the time being due to financial limitations making it difficult to pay the streaming music licensing and royalty fees during the pandemic, meanwhile Ed Perry is in the process, albeit delayed, of putting two new stations on the air, both with their own separate streams already online.

Success, even on a moderate local level, is not necessarily only the sheer numbers one station has by virtue of a bigger signal, but also the innovation and dedication of a station in serving its community and listeners within a smaller coverage area.
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thing is, actual people listen to 99.1

The only people listening to 1460 and 1510 will be the hosts, some family and a few ardent supporters.. that's it
 
Eli Polonsky said:
Of course “the other station” on the South Shore has a much larger audience, it has 50,000 watts, while WATD has 3,000 equivalent (or is it 6,000 equivalent?) watts.

However, not meaning to put that station down because it’s also an independent local commercial station, very rare (and admirable) in radio nowadays, but reportedly it has unfortunately stopped streaming for the time being due to financial limitations making it difficult to pay the streaming music licensing and royalty fees during the pandemic, meanwhile Ed Perry is in the process, albeit delayed, of putting two new stations on the air, both with their own separate streams already online.

Success, even on a moderate local level, is not necessarily only the sheer numbers one station has by virtue of a bigger signal, but also the innovation and dedication of a station in serving its community and listeners within a smaller coverage area.
Click to expand...

Radio streaming royalties are paid by the performance. So, if a few people are listening here and there to a stream the bill is very low. If you average 100,000-200,000 listened hours a month and approx 3,000,000 total performances, the bill per month is thousands of dollars every 30 days. And why can't the staff at WPLM also be dedicated to their station and product? I'm willing to bet they are as well, and if you take a look at the measurement in the smaller confines of the "local area" i'm sure you will see it indicates a very solid product, more than you may think
 
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Today Thu the 7th at 3 pm WMEX 1510 is scheduled to test their audio with a hat alf hour of music and talk, Larry Nelson and Larry Justice with a launch date of May 18 in place.
 
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