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Network Affiliate Disclaimer

I remember back in the 1970's KIRO TV which is our CBS affiliate in Seattle would always make a disclaimer when they make a station identification before going to CBS programming. They would show the CBS eye logo with "7", under the logo it would say "KIRO TV SEATTLE", and in the bottom it would say "A CBS AFFILIATE". Was that a common practice for CBS to make that disclaimer in those days? And did both ABC and NBC affiliates did the same practice too as well? I don't remember seeing this with KOMO and KING also in Seattle.
 
Don't know about ABC or NBC but like KIRO I can think of four CBS affiliates that did this back in the 60s and 70s.
Richmond's WTVR, Washington's WTOP ( WUSA ), Norfolk's WTAR ( WTKR ) and Baltimore's WMAR.

Harrisburg's WHP & WLYH ( of Lebanon, PA ) I am pretty sure both stations did this as well...in the 80s !!!
 
...WJBK/2 Detroit did that as well when they were a CBS affiliate. Don't think they've done it much since switching to Fox...
 
I do seem to recall WAFF Huntsville,AL saying
"an NBC affiliate" in its TV Guide ads, but I don't
think that was standard practice except on CBS
affiliates. I don't know the reason, but I do
remember the "A CBS Affiliate" tag on certain
stations.
 
Not entirely on topic , but I think it relates:

In one of the Cleveland TV Guide listings for 1953-54 Ive collected in recent years, a Steve Allen Tonight Show ad stated that WNBK-TV 3 was "A Service of RCA", which of course, owned NBC..and Channel 3,,
 
I remember reading somewhere that CBS required the words "A CBS AFFILIATE" to be present if the CBS Eye happened to be part of a station's logo. Supposedly to distinguish affiliates from the company itself.

--Russell
 
Similarly, I seem to recall back in the 70's when Orlando's channel 6, then WDBO-TV, was owned by the Outlet Co., I believe some of their IDs carried a phrase like "An Outlet station" or something to that effect. So, to further this discussion, are there other stations that mentioned/promoted their owners at ID time?
 
I remember when I was a kid that WEWS-TV 5 ID announcer Court Stanton (Didnt know his name then) would intone on the Station ID:

"Channel 5, First In Cleveland, your Scripps-Howard Television Station W-E-W-S"
 
mleach said:
Harrisburg's WHP & WLYH ( of Lebanon, PA ) I am pretty sure both stations did this as well...in the 80s !!!

WHP did for sure.....I have old TV Guides which list "A CBS affiliate" under their logo..
 
harrisburgpatv said:
WHP did for sure.....I have old TV Guides which list "A CBS affiliate" under their logo..

For network ads in TVG, CBS always did this whether the CBS eye was present and the station listed was not an O&O. In fact, for ads with more than one CBS affiliate, they went plural -- "CBS Affiliates".
 
Russell W. said:
I remember reading somewhere that CBS required the words "A CBS AFFILIATE" to be present if the CBS Eye happened to be part of a station's logo. Supposedly to distinguish affiliates from the company itself.

...that would explain the use that I vaguely recall WSAU-TV/7 Wausau had in its TV Guide ads of the '60s and '70s; a small CBS Eye was usually seen next to the gothic "7" logo. WBAY-TV/2 Green Bay, listed in the same edition, didn't use the CBS Eye in their ads, so they didn't use the legend either...
 
One of the things I remember from my childhood is this: one summer, when I was starting to get bored out of my skull, I started keeping a log of stupid [at least to me] comments I heard on television. One of the things I remember on the list, which got to be a couple of pages before that itself got boring, was WTVD in Durham/Raleigh identifying itself as "a CBS station." I remember it stuck out to me, because I guess it was just something that at 10, I thought everyone should already be aware of, from reading TV GUIDE or watching WTVD for any ten-minute period over the past however many years they did it, along with the fact that they ran the Eye logo when they said it.
 
Would this have been during the period when WTVD
carried both CBS and NBC? Perhaps they were reminding
themselves that CBS was their primary network. WAPI
(WVTM) Birmingham was in the same situation, only with
NBC as the primary network, and they would identify themselves
as "NBC in Birmingham" even before becoming a fulltime NBC
affiliate.
 
Nah it was 1980 bpatrick. I've heard of those old days, though.

I still turn it to channel 11 for some CBS shows and channel 5 for ABC sometimes, cause I used to watch way more tv back then than I do now. Guess it's still 'ingrained.' :D
 
I'm pretty sure WTVD NEVER used the "a CBS affiliate" notation during the 60s/very early 70s when they were affilated with both CBS (primary) and NBC. For much of that time, their slogan was "Double Wonderful," a clever play on words since their channel is 11, and also denoted they featured the two top networks. You have to remember, WTVD aired Walter Cronkite, but they also carried NBC icons the Today and Tonight shows, many NBC sports and at least a third of NBC's prime-time programing. Come to think of it, I don't remember WBTV using "a CBS affiliate" during this time, when they were airing ABC AND some NBC programs along with their CBS shows. OTOH, I think WFMY did use the CBS slogan.
 
In c. 1985-86 when WBAL-11 Baltimore was affiliated with CBS, it occasionally ran an animated ID graphic thusly: first the station logo (at the time, a circle containing two parallel, slightly slanted lines, representing an "11", similar to what WPIX New York used to have), then that logo would rotate to reveal on its "back" the Eye, then the Eye would rotate to reveal WBAL's logo again. Below it all, stationary, would appear the legal ID and below that, in a smaller font, "A CBS AFFILIATE". During this animation, the announcer would intone the legal ID.

WBAL adopted its current logo (a pair of overlapping Ariel 1's on steroids) around 1990 and in 1995, when it switched (back, after a 14-year separation) to NBC, the Peacock was attached to 11's logo.

ixnay
 
Stanislav said:
Similarly, I seem to recall back in the 70's when Orlando's channel 6, then WDBO-TV, was owned by the Outlet Co., I believe some of their IDs carried a phrase like "An Outlet station" or something to that effect. So, to further this discussion, are there other stations that mentioned/promoted their owners at ID time?

Park Broadcasting used to feature its oval-shaped logo on at least a couple of their stations I've seen -- WBMG-42 (now WIAT) in Birmingham and WJHL-11 in Johnson City, Tenn. The latter used to have a very good logo: the number 11 inside a shield like those marking US routes. US Highway 11 passes through Johnson City, so all the route markers made for some clever "advertising."

WHBQ-13/Memphis in the '60s and much of the '70s included the logo of parent RKO General in its IDs.

Also, WLBT-3/Jackson, Miss. had in their '60s-era IDs the image of the very gothic-looking clock tower atop the Lamar Life Insurance building in Jackson. That, of course, ended in 1971 when Lamar Life had to vacate the license. Most of you know that story.

I get the impression that TV stations didn't tout their owners to the extent radio stations used to do ..... "one of the STOOORZ stations!!", "Metromedia Stereo", "A broadcast service of Plough, Incorporated", etc.

--Russell
 
Russell W. said:
[WJHL] used to have a very good logo: the number 11 inside a shield like those marking US routes. US Highway 11 passes through Johnson City, so all the route markers made for some clever "advertising."

Actually, that's not completely true -- US 11 is split into two routes in eastern Tennessee -- US 11E (which goes through Johnson City) and US 11W (which goes through Kingsport). US 11 is split from Knoxville, north through Bristol.
 
azumanga said:
...US 11E (which goes through Johnson City) and US 11W (which goes through Kingsport).

Sounds like an earlier version of the "I-35 dance," with I-35E going through
Dallas and I-35W through Fort Worth.

Imagine what would have happened if I-35 was badged as such only on the
Dallas side, with Fort Worth being given "local loop I-435." Hoo boy, think of
the ghost of Amon Carter rising from his grave to wreak havoc on something. ;)
 
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