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Network in the station's name

We had a topic about this a while back but I looked for 16 pages and couldn't find it.

In Charlotte, WJZY stopped calling itself CW 46 several years ago but now is doing it again.

I'm amazed anyone would want to identify as CW if they weren't, but that's their decision.
 
In Hartford/New Haven:

WCCT-TV (CW) channel 20 of Waterbury is The CT ("CT" for Connecticut, of course). They had been known as CW 20. That changed once they dropped their old WTXX-TV call letters.

WVIT-TV (NBC) channel 30 of New Britain is NBC Connecticut. They were NBC 30 until a short time after the digital conversion of 2009.

WCTX-TV (MY) channel 59 of New Haven is MY-TV 9. I think they last referenced their old analog channel 59 on air until January 1, 2001. That's when they switched from WBNE-TV WB 59 to The X and/or WCTX. They switched from WB to UPN that day with WTXX-TV channel 20 of Waterbury.

WTIC-TV (FOX) channel 61 of Hartford is FOX CT and/or FOX Connecticut. They started phasing out their FOX 61 name near the time of the digital conversion of 2009.
 
Here in Denver, we have.....

KCNC 4 (CBS) - CBS 4 News
KDVR 31 (FOX) - FOX 31 Denver News (I could never figure out why they changed to this corny moniker)

Also, KMGH 7 sometimes refers itself to ABC 7 but rarely do they do this

And then of course, there's KTVD 20 which brands itself like most every other MyNetwork affiliate - My 20

Cheers & 73 :D
 
Several in Raleigh-Durham...


ABC O&O WTVD, Durham is "ABC 11"

Media General's WNCN, Goldsboro has been "NBC 17" since its O&O days.

Capitol Broadcasting's WRAZ is "Fox 50" (and before that, "WB 50")

Univision affiliate WUVC, Fayetteville is "Univision Cuarenta (40)"

The market's Sinclair duopoly, WLFL, Raleigh is "CW 22" (formerly "Fox 22" and "WB 22") and WRDC, Durham was "UPN 28" until they became a My Network affiliate and began branding as "My RDC".
 
In Chicago, these stations use the following:

WBBM-TV (CBS) - CBS 2 (Chicago) (Chicago sometimes mentioned, but mostly for news)

WMAQ-TV (NBC) - NBC 5 (website uses NBC Chicago)

WLS-TV (ABC) ABC 7 (Chicago) (Sometimes Chicago is mentioned, but mainly for the website)

WGN-TV (CW) Either WGN-TV or CW 9 (used to also use WB 9 during the WB days)

WFLD (Fox) Fox Chicago

WSNS (Telemundo) Telemundo Chicago

WPWR-TV (My NT) My 50 Chicago (also used to use UPN 50 Chicago during the UPN days). This station also uses the WPWR-TV call letters frequently

WGBO-DT (Univision) Univision Chicago

This is for what I know. If anyone from Chicagoland needs to correct me, then correct me. This is to the best of my knowledge.
 
In 2011, the odds are pretty good that no matter what market any of us posts from, the locals will be "Fox whatever" and "CW whatever" and "My whatever," and probably one or two of the Big 3 will be "CBS 5" or "NBC 27." (In my market, it's "News 10 NBC," "CW 16," "My 18" and "Fox Rochester," for whatever it's worth, along with "News 8" and "13 WHAM.")

What might be much more enlightening would be to find the markets that have retained local identities on a majority of their signals. I'll bet we won't come up with too many. Even San Francisco, which used to be pretty independent, now has "CBS 5" and "ABC 7" and "NBC Bay Area" (or is it "NBC 11" again?) and "CW Bay Area."

Seattle might be a good candidate - none of the Big 4 brand solely with the network identity. It's "KOMO 4" and "KING 5" and "KIRO 7" and "Q13 Fox," and even the My outlet, KZJO, is "JOEtv," not "My Seattle." If not for "CW11," KSTW, it would be a perfect example...
 
In the Quad Cities:

WHBF: CBS 4 (since early 2007)

KLJB: Fox 18 (since like forever)

KGCW: The Quad Cities' CW

WBQD: My TV 16 (cable channel)
 
And oddity is in the Louisville market, where nobody except for the MyNet affiliate (Salem, Indiana-licensed WMYO-My 58) identifies with their network, but their call letters instead. It's WHAS-11 (ABC), WAVE-3 (NBC), WLKY (CBS), WBKI (CW), WBNA (Ion, not owned by the network), and WDRB (Fox); the latter was meant to hedge against that station losing their affiliation earlier this year, though they did get a renewal, but decided to keep the Fox name out of everything but entertainment programming because too many confused them as pushing the agenda of Fox News Channel when their news is about as down the middle as possible.

Green Bay is an almost all network in the branding market (WFRV-CBS 5, WLUK-Fox 11, WCWF-CW 14, WGBA-NBC 26, WACY-My 32), but WBAY doesn't usually call out their network affiliation beyond an occasional ABC logo next to the "2".
 
In Fresno

ABC O&O KFSN is "ABC 30"
KMPH 26 is "FOX 26" and sister station KFRE is "CW59".
KAIL 7 is "My 7.1" and sub channel is "RTV 7.2".
KGPE is "CBS 47"
The NBC affiliate still refers themselves as "KSEE 24"
PBS still goes by KVPT 18 for Valley Public TV.
 
In Philadelphia:

KYW: "CBS 3"
WPVI: "6 ABC"
WCAU: "NBC 10"
WPHL: used to be "WB 17," then "My PHL 17." Now, it's just "PHL 17."
WTXF: "Fox 29"
WPSG: was "UPN 57." Now it's "The CW Philly."
 
I definitely can't find any market around my region where all stations brand locally, though there are three places where three of the "Big 4" stations retain local, non-network branding, while the Fox affiliate is the exception in all three cases:

Charlotte:
WBTV (CBS), WSOC-TV (ABC), and WCNC-TV (NBC) all ID by call letters or, for the latter, "Action News", while Fox affiliate WCCB brands as "Fox Charlotte".

Greenville-Washington-New Bern:
WNCT-TV (CBS), WITN (NBC), and WCTI (ABC) also ID by either calls (WITN) or news branding (WNCT, WCTI), while Fox affiliates WFXI and WYDO ID as "Fox Eastern Carolina"

Norfolk-Portsmouth-Newport News:
WTKR (CBS), WAVY (NBC), and WVEC (ABC) all still ID locally, while Fox affiliate WVBT is "Fox 43"


Scott Fybush said:
In 2011, the odds are pretty good that no matter what market any of us posts from, the locals will be "Fox whatever" and "CW whatever" and "My whatever," and probably one or two of the Big 3 will be "CBS 5" or "NBC 27." (In my market, it's "News 10 NBC," "CW 16," "My 18" and "Fox Rochester," for whatever it's worth, along with "News 8" and "13 WHAM.")

What might be much more enlightening would be to find the markets that have retained local identities on a majority of their signals. I'll bet we won't come up with too many. Even San Francisco, which used to be pretty independent, now has "CBS 5" and "ABC 7" and "NBC Bay Area" (or is it "NBC 11" again?) and "CW Bay Area."

Seattle might be a good candidate - none of the Big 4 brand solely with the network identity. It's "KOMO 4" and "KING 5" and "KIRO 7" and "Q13 Fox," and even the My outlet, KZJO, is "JOEtv," not "My Seattle." If not for "CW11," KSTW, it would be a perfect example...
 
Even more interesting is when an O&O still uses its call sign on air, which is the case with a few CBS O&Os. WBZ used "CBS 4" for a few years, then dropped it and went back to its calls. KDKA and WCCO switched to the new O&O news theme and graphics, but also got to keep their calls on air. WJZ's still using its calls too.
 
The "big 3" network affiliates in Indianapolis brand by call letters and/or a news slogan. No network names to be found there. "WTHR"/"Eyewitness News", "WISH-TV"/"24 Hour News 8", "RTV6"/"6News." Tribune's CW station is also branded locally, as "Indiana's 4." Fox and My can be found in the branding in Indy.
 
Yes, there are still markets that brand only by call letters or channel number. Perhaps the best example of a major market would be Seattle, (#12), with three of the four network affiliates still identifying with their call letters. (KOMO 4 News, KING 5 News, KIRO 7 Eyewitness News).I must admit Seattle has some of the best sets of call letters, because they all sound out to easy phrases that can be spelled out, and perhaps this phonetic componet have helped maintain them! The Fox affiliate does not use the word "Fox", instead "Q-13". Seattle could be unique in that it is somewhat isolated from the rest of the country, and has a strong local connection to the call letters. That being said, this may change over the next few years, depending on how the networks they are affiliated with perform. The idea that most people associate their favorite stations with their favorite networks are always dependent on the strength of those networks, so perhaps Seattle has it right. As in, the station is more important than the network. Kind of a reverse opinion of what has been occuring. Maybe Seattle had it right all along.
 
Derek said:
Even more interesting is when an O&O still uses its call sign on air, which is the case with a few CBS O&Os. WBZ used "CBS 4" for a few years, then dropped it and went back to its calls. KDKA and WCCO switched to the new O&O news theme and graphics, but also got to keep their calls on air. WJZ's still using its calls too.

people are attached to the old Westinghouse brandings
 
Seems like the also rans are likely to attach themselves to the Network in their branding while the stronger stations use their own non-network branding
 
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