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New 92 just went Snooze 92?

I am not sure at this juncture if 92.1 did themselves any favors and now WCOS can sound however badly that they want if they did not sound bad as it was.
 
Oh my....92.1 looks like an easy listening station from the late 80s! They would have done much better going AC like WXLY, WMYI, or WSPA without the hot AC lean 106.7 has.

Seems to me their biggest competition will be WOMG.
 
Not a station for folks that are under 50 and like music, but for what it is, it's not bad. The Dove in Tampa does very very well doing the same thing.

They'll have all the retirement communities and assisted living centers on, plus grab all the Caddy and Avalon driving-women with the big hair from WTCB and WOMG.
 
I had not thought of it but 92.1 does sound much like the Dove in Tampa and it is highly successful and whatever you think or don't think of the music, I can see it doing well here and have a feeling that when it catches on, you will hear it not only in what has been described, but in many offices as well.
 
If my blinking stereo light is any indication, I'm not sure they can penetrate buildings enough to impact office listening. And online listening is not counted in the book. It is very sleepy. But I can appreciate them trying something that is not currently available on the dial. I actually knew several people who listened to New 92 instead of WCOS and they are pretty mad about this.
 
I just wonder if getting rid of Jeff Roper was the best move on their part because no one since him in the morning shoe did much of anything, especially when WCOS put Jonathan Rush in the mornings. As much as Roper aggravated the tar out of me some mornings, I think he could have given Rush a better run for his money than Charlie James.
 
Easy Carolina 92.1 is a wonderful addition to the midlands but their signal is only fair. I will have to put up a FM antenna to hear them in Sumter County...but I will for the relaxing programming.
 
I had the chance to listen lastnight via their web stream. It really reminded me a lot of the old Movin' Easy that was on Sirius before the merger. The only issue I had was how bad the web stream sounded, but other then that I really enjoyed what I heard... CC1
 
SCMidlands:

The WWNU signal is directional, so you're pretty luckly to be able to pull it in in Sumter.

Think of an oval with the longer end going north/south and you've pretty much got the layout of the coverage area. Folks West and East have a harder catch.
 
The Dove in Tampa doesn't make much money. The ratings are killer but once you dig into the demos you learn why they are not ratings that transfer to sales.

Are there really enough retirees in the midlands to make this work? I see how it can work in Myrtle Beach, but this just seems odd.
 
Actually the music mix is quite nice and it definitely reminds me of the The Dove in Tampa. Not something I will listen too all of the time, but something nice to have in the background when either working in the house or on the computer.
 
I think they're doing a very good job with this format. I hope they can make it, just for the fact that there will be a *little* more variety on the dial.

...and it's not Soft A/C, you know. It's "Easy Listening."
A/C implies something "contemporary" and there's not one contemporary title on their list. Unless they decide to add some currents later.
 
w00t said:
The Dove in Tampa doesn't make much money. The ratings are killer but once you dig into the demos you learn why they are not ratings that transfer to sales.

Are there really enough retirees in the midlands to make this work? I see how it can work in Myrtle Beach, but this just seems odd.
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Let's just hope Myrtle Beach doesn't do this. The manager of WEZV compared his station to The Dove when trying to defend the use of "soft AC" to describe it, but Easy 105.9 is way more conservative and that's the way I like it. But when my usual station has too much static, especially with air condtioning in the car and power lines, I can actually hear this in the car and it might be good.
 
Al, I respectfully disagree with calling WWNU "Easy Listening." Easy listening technically was the all-instrumental and very light vocal music that Bonneville and other syndicated out. Soft A/C is soft rock and low-mid to soft vocal pop and rock, which is what WWNU is playing. I fact, WWNU is so soft you might want to call it "Flaccid A/C" or "Tranquilized A/C." I like it, though. Very nostalgic for me, since my parents were never cool enough to listen to much else in the 1970's.
 
DudeFan said:
Al, I respectfully disagree with calling WWNU "Easy Listening." Easy listening technically was the all-instrumental and very light vocal music that Bonneville and other syndicated out. Soft A/C is soft rock and low-mid to soft vocal pop and rock, which is what WWNU is playing. I fact, WWNU is so soft you might want to call it "Flaccid A/C" or "Tranquilized A/C." I like it, though. Very nostalgic for me, since my parents were never cool enough to listen to much else in the 1970's.
Click to expand...
The definition of easy listening has evolved. WEZV plays that music (nearly all vocals) but the manager didn't want to use that term. I suppose this could be called AC as long as there was a qualifier such as the word "soft".

I didn't have much luck. Even in the morning pretty much all I heard was AC garbage. And there was no station ID until I got to the top of a long hill going south. Then I heard "Carolina 92.1" and about five seconds of Neil Diamond. A very nice five seconds, I'll say.

But by mid-afternoon I was hearing classic rock and later country. Now that I think of it, New 92 may not have been the only country station I was hearing while trying to hear what Star was doing.

I must have heard mostly Star in the morning, but I don't know where that country station was.

I get another chance tomorrow, and then in two or three weeks I'll be in the car early in the morning. That should help. But as much as I was subjected to Gospel 98.3, one would think I could do better.
 
Am I the only one that doesn't see much revenue potential in this? I would imagine many of the listeners are late 50s and above. Columbia doesn't have near the retirees that Tampa has that makes WDUV so successful.

Seems to me New 92 with its ratings would have billed more.
 
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