NEW 94 L.A's Hit Music

[85cutiekid]

G'bye Dick Dee's Hello NEW 94!

Don't think so? It will half KIIS's ratings in a few books and erode their TSL if done correctly.
In addition, they will combo sell the hell out of it with KPWR and keep KIIS out of the #1 spot. So they don't have to win just take KIIS down a peg or two. G'bye MoViN', G'bye Dick Dee's


Terra's sticking around for middays

J Love former KBBY jock for afternoons

Tik Tak former WDRQ/KBWF/WIOQ/WKSC jock is in for nights

The plan is already in progress. If I were KIIS, I would be ready for war. The winds are blowing.

 

[BACKnUSSR]

G'bye Dick Dee's Hello NEW 94!

Don't think so? It will half KIIS's ratings in a few books and erode their TSL if done correctly.
In addition, they will combo sell the hell out of it with KPWR and keep KIIS out of the #1 spot. So they don't have to win just take KIIS down a peg or two. G'bye MoViN', G'bye Dick Dee's


Terra's sticking around for middays

J Love former KBBY jock for afternoons

Tik Tak former WDRQ/KBWF/WIOQ/WKSC jock is in for nights

The plan is already in progress. If I were KIIS, I would be ready for war. The winds are blowing.

NEVER happened.
And THATS the airstaff?
Money on KIIS.

 

[RicoGregg]

Hello NEW 94!

Does any radio station in this digital day & age still round off their frequency in their image logo?

Don't think so? It will half KIIS's ratings in a few books and erode their TSL if done correctly.

KIIS has been at this for over a quarter century. And successfully too. Your key phrase in that sentence is "...if done correctly." I can show you the tombstones of several former CHR stations in L.A. who also thought they could do that. KKHR comes to mind.

BTW, I am not, nor ever have been an employee of KIIS or Clear Channel.

In addition, they will combo sell the hell out of it with KPWR and keep KIIS out of the #1 spot. So they don't have to win just take KIIS down a peg or two. G'bye MoViN', G'bye Dick Dee's

Those late CHR stations also had combo buys to offer advertisers. KIIS has survived them all.

KPWR has been at it nearly as long as KIIS has. Anyone remember Jay Thomas & Monica Brooks? Of course people do. My point here is that both stations have not just survived, but thrived. However, KPWR by itself has not delivered anything resembling a knockout punch to KIIS. Dees outlasted how many different KPWR morning shows?

Rick Dees (correct spelling) has been at it long enough to warrant the respect of intelligent, mature professionals in the business who have the courtesy to spell or say his name correctly, like him or not.

FYI: I have never met Rick Dees. It would stand to reason then, that I do not know Rick Dees.

J Love former KBBY jock for afternoons

Tik Tak former WDRQ/KBWF/WIOQ/WKSC jock is in for nights

Who?

The plan is already in progress. If I were KIIS, I would be ready for war. The winds are blowing.

Were you privvy to some super-secret meetings with Emmis executives? Or did you have a "friend" inside the company? If so, your "friend" would be violating the confidence and trust his company shared with him. Not a great friend to have, since sooner or later, he'll do that to you.

Somehow, I don't think that KIIS is losing sleep over this matter.

Don't think so?

No, I don't think so. It appears to be wishful thinking from someone who is green in the business and very naive.

However, I do wish you well in the business. You have much to learn.

 

[BRNout]

Does any radio station in this digital day & age still round off their frequency in their image logo?

Actually, yes. One great example is Boston's Kiss 108. Another is 94 HJY from Providence (an AOR formatted station). And there's Philadelphia's CHR, known as Q102. Need I go on? I can cite many others.

Oh, it's not that I disagree with you about the validity of flipping Movin' to such as CHR as suggested - it probably wouldn't happen for a number of reasons. Although some folks at CBS in Houston may argue with us on that. However. I do need to point out that not everything in the original post is impossible. You certainly can image a station without using the precise digital frequency. Successful stations do it every day.

 

[nmoore6676]

Does any radio station in this digital day & age still round off their frequency in their image logo?

I think it had less to do with digital versus analog and more to making the promotions and logos look more like their more established AM cousins as FM was starting out to become the more popular format.

I also recall when AM stations mostly dropped the final zero as the old radio dials went from 55 to 160. The FM dials always had marks at the even positions like 88, 98, 107. Only communications or high end home receivers like HiFi tuners dealt with more numeric details on the dial.

 

[Garrett]

Does any radio station in this digital day & age still round off their frequency in their image logo?

Actually, yes. One great example is Boston's Kiss 108. Another is 94 HJY from Providence (an AOR formatted station). And there's Philadelphia's CHR, known as Q102. Need I go on? I can cite many others.

Oh, it's not that I disagree with you about the validity of flipping Movin' to such as CHR as suggested - it probably wouldn't happen for a number of reasons. Although some folks at CBS in Houston may argue with us on that. However. I do need to point out that not everything in the original post is impossible. You certainly can image a station without using the precise digital frequency. Successful stations do it every day.

Allow me to disagree with you.
Those stations you mentioned ALL got those names before the wide use of digital frequency tuners, and they keep those names because research indicates that people recognize them. Kiss 108 came on the air in 1978, and WHJY in the early 50s! WXKS FM doesn't have to go educate people that they are on 107.9 because their audience already knows. But if Kiss were to come on the air today, it would probably choose the name "107.9 KissFM." In fact, they almost changed their name to that in 2000, but decided not to, for the very reason I just gave.

On the other hand, Q102 isn't really a good example, since they are on 102.1, so they aren't rounding it off, they actually are on 102 (because there is no 102.0 in the US). I think people can figure that out.

 

[michael hagerty]

Hello NEW 94!

Does any radio station in this digital day & age still round off their frequency in their image logo?

K-Earth 101

Power 106

Not at all buying the "New 94" thing...just sayin' about the rounded freqs.

---Michael Hagerty

 

[War Of Attrition]

Does any radio station in this digital day & age still round off their frequency in their image logo?

Uhh... Power 106? Don't look too far.

 

[RicoGregg]

Does any radio station in this digital day & age still round off their frequency in their image logo?

Actually, yes. One great example is Boston's Kiss 108. Another is 94 HJY from Providence (an AOR formatted station). And there's Philadelphia's CHR, known as Q102. Need I go on? I can cite many others.

Oh, it's not that I disagree with you about the validity of flipping Movin' to such as CHR as suggested - it probably wouldn't happen for a number of reasons. Although some folks at CBS in Houston may argue with us on that. However. I do need to point out that not everything in the original post is impossible. You certainly can image a station without using the precise digital frequency. Successful stations do it every day.

Your point is taken.

It should be noted however, that Movin's predecessor, KZLA, was calling itself Z-93-9 back in the mid-80s. For the rest of its' country existence, KZLA always put the 93.9 in there somewhere.

Movin' has never been 94FM or 94FM or 94 anything. With adjacent stations at 93.5 and 94.3, it's highly doubtful that they would do that.

 

[RicoGregg]

Uhh... Power 106? Don't look too far.

K-Earth 101

Power 106

Not at all buying the "New 94" thing...just sayin' about the rounded freqs.

---Michael Hagerty

Garrett makes an excellent counterpoint in his previous point:

Allow me to disagree with you.
Those stations you mentioned ALL got those names before the wide use of digital frequency tuners, and they keep those names because research indicates that people recognize them. Kiss 108 came on the air in 1978, and WHJY in the early 50s! WXKS FM doesn't have to go educate people that they are on 107.9 because their audience already knows. But if Kiss were to come on the air today, it would probably choose the name "107.9 KissFM." In fact, they almost changed their name to that in 2000, but decided not to, for the very reason I just gave.

On the other hand, Q102 isn't really a good example, since they are on 102.1, so they aren't rounding it off, they actually are on 102 (because there is no 102.0 in the US). I think people can figure that out.

They just don't round off frequencies like they used to.

 

[1069_KIFR]

San Francisco has:

LIVE 105 (located at 105.3)

106 KMEL (located at 106.1)

 

[85cutiekid]

Oh Rico give it a rest man, you'll give urself a nosebleed man.

To give another example of a recently launched CHR

B94 Pittsburgh is at 93.7...thats 3 clicks from 94.1

Like I said, its not to win the CHR war. But to keep KPWR in the top 5 commanding those high ad rates. They gotta do something to recoup the cost of war with Movin.

CHR listeners will flip back and forth. Have you all forgotten why KDL flipped? Because CC had a brokerage agreement. They did not want anyone possibly competing with KIIS, was cheaper to buy and broker them than them to take away KIIS's TSL/AQH/Billing etc. This time they can't do that. And if you think KIIS isnt sweating a bit, your deluded. They friggin leased 103.1 to keep them from fragmenting their audience and you smugly sit there and have the balls to say KIIS aint scurred LOL. 103.1's signal is NOTHING compared to the NEW 94 signal.

In all the replies on this board nobody has mentioned how it could work, but it will. KIIS is very vunerable right now.
Movin has nothing to loose. Dumping Dee's will help with cashflow, and the new biz from former KIIS clients at a lower rate card will definately bump Movin's billing which is in the dumpster right now, plus it fragments the hell out of KIIS. If you dont get it, then you dont get it. But I promise you Emmis wont sit on Movin makin no money and garnering ZERO ratings.
I agree David usually can't beat Golliath, that is until he finds out where he hid his slingshot!

KIIS will be coming down a few pegs. You laugh now and say I have no clue about what I am talking about. But..soon and I do mean very soon, you will pay homage to the little 94 that could. Save the arguement now, just pay homage later.

So long Dick Dee's

 

[henry]

Hey man, what you've got against Dees?

I agree with what you say that 93.9 would make an excellent CHR. While I think "NEW 94" is a horrible name (you really need to call it "93-9," not "94") - I agree KIIS is scared, vulnerable and now is a great time to strike. I even agree that letting Dees go at the end of his contract may make some financial sense.

But he's a very talented DJ. At least call him "Rick," please. Or "Rigdon Osmond" Dees. ;D

 

[BACKnUSSR]

Are you trying to insinuate that dropping the "point" is the key to beating KIIS?
Or is bringing in small market air talent (as you suggest) the secret weapon?

Dees is not the problem at Movin.

 

[85cutiekid]

I think if SOMEONE..ANYONE programmed even a marginal CHR against KIIS and just focused on the music it would be good for at least 2 shares, and then more after they build on the initial success of the NEW 94. It now makes sense for Emmis to take that jump, now that an Urban or CHR has been taken off the table for Bonneville. Realistically why would they stick with the movin format? Because of it's RICH SUCCESS in the ratings? LOL! Oh wait it must be The Morning Show...riitttttee!

As far as Rick:

His heritage in this market means nothing anymore. The experiment with movin has proved that. Not important, needed or valued anymore. Buh Bye Now Rick.Rick Dee's is in DEEnial if he thinks he isn't the problem. I can't believe I am explaining this to you USSR, but since you need the help I will break it down for you! Radio researches playlists and songs to see what burns and what doesn't. Your buddy Mr. Dee's is ashes. His show is painful to listen to and the numbers reflect that. The same recycled bits and 80's radio almost 30 years later. He shoulda took the job at K EARTH 101, when it was an option. That kind of radio might have hit with people in their 40-80's. It dont play with 18-40 anymore.

Throw away all the old playbooks. Running with botched plans or failed attempts from the past are indicative of future failure.

The Jocks:

Oh bringing in Sistanie from San Diego made KIIS stronger didnt it? LOL! Wrong! ANYONE they plugged into those slots on KIIS would do the same ratings if they just focused on the music.

Bottom line is Emmis needs to stop the bleeding and they will...Very Shortly T Minus.....

 

[henry]

How much time does Dees have left on his contract? As long as they make more money in morning drive than they spend on Rick, I'd imagine they'd probably leave it alone until its time to renegotiate. At that point they'd probably offer Rick much less - he'd reasonably refuse - and then they'd not renew Dees and start over with a whole new format.

Until that time, I'd suspect Movin' isn't "moving" anywhere.

 

[trickman]

I wish Emmis would bring their Radio Fresh from Bulgaria over to LA. When I in Bulgaria on holiday, Radio Fresh was all I listened to. I know Euro Pop and Dance would not work in LA, but it would have to do better than Movin!

http://www.radiofresh.bg/prg_sedmica_en.php?P=39&SP=46

 

[CHRles]

Or is bringing in small market air talent (as you suggest) the secret weapon?

What small town market air talent? ??? Tic Tak has been on the air in Detroit, Chicago, and I think in Philadelphia too. Hardly what I'd call small markets.

As for radio in Bulgaria, Sophia is loaded with CHRs, Dance stations. Some of these stations are networks heard all over Bulgaria, some are regional, and some are local:

Dance Stations

Radio Fresh http://www.radiofresh.bg/ ALL OVER BULGARIA
128 K http://193.108.24.21:8000/fresh.m3u

Alpha Radio http://www.alpharadio.bg/ 88.4 SOFIA/91.7 VARNA/90.8 SHUMEN/103.7 DOBRICH
64 K http://www.alpharadio.bg:8000/

Radio Nova http://www.radionova.bg/ 101.7 Sophia
64 K http://www.radionova.bg/nova_files/nova.m3u

Katra FM http://www.katrafm.com/ 101.8 Plovdiv
48 K AAC http://www.katrafm.com:9000/


CHRs
NRJ (Energy) Radio http://www.nrj.bg/ 89.5 SOFIA/90.6 PLOVDIV/91.2 VARNA/100.5RUSE/90.8 STARA ZAGORA/93.9 VELIKO TYRNOVO
96 K http://www.nrj.bg/live96.pls

Vitosha Network http://www.radiovitosha.com/ ALL OVER BULGARIA
64 K http://217.75.128.46:8000/

Radio City http://radio.city.bg/ All Over Bulgaria
96 K http://radio.city.bg/

96 K Radio Express http://www.radioexpress.bg/ ALL OVER BULGARIA
128 K http://online.radioexpress.bg:8000/


Let me know if you need a list to CHRs in other countries

 

[Doctah]

Of course! A Bulgarian format! Perfect!

As for the guy who keeps referring to Rick Dees as "Dee's" -- someone grab the apostrophe from him before he strikes again. "Dee's" refers to someone with the last name "Dee" possessing something. The guy's name isn't "Rick Dee." It's Rick DEES.

 

[Doctah]

P.S.: On the frequency question, it was interesting to watch Chicago's B96 go through that identity crisis. For a while, it was trying to jam "B96.3" down listeners' ears. But it never caught on -- "B96" was too much of a heritage name.