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NEW 94 L.A's Hit Music

1069KIFR said: "San Francisco has: LIVE 105 (located at 105.3),106 KMEL (located at 106.1)"

Hey - does that mean we can start calling you 107 KIFR?

I think it's typical for stations to round down, but not up, hence the SF stations you mention. There was a great CHR station in San Francisco in the late 80s called X-100 at 99.7. They tanked despite good jocks and a tight format. Supposedly, much of their problem was the listener confusion with the rounded up image name. Toward the end, the jocks would ID the station as "99.7, X-100.", which always sounded kind of stupid. Compounding the confusion, X-100 replaced another popular CHR station on the same frequency that had been using the "99.7" ID.

Also, it probably depends on what other stations in LA are on 94 FM - it might cause some listener confusion with The Wave at 94.7.
 
RicoGregg said:
Does any radio station in this digital day & age still round off their frequency in their image logo?
Click to expand...

In Mobile, AL (market 93, IIRC): Country WKSJ 94.9 "95-KSJ" and Urban WBLX 92.9 "93-BLX". Each has thrived with their format for close to 30 years.
 
"In Mobile, AL (market 93, IIRC): Country WKSJ 94.9 "95-KSJ" and Urban WBLX 92.9 "93-BLX". Each has thrived with their format for close to 30 years."

Yeah, but 30 year old stations have a heritage, and established their brand names in the mid 70s before most people had digital read-outs on their radio dials.

To illustrate what I said about stations often rounding the frequency down but not up, I thought of Urban CHR station KYLD in San Francisco.

They re-branded the station "Wild 107" (107.7) in the late 80s or early 90s. But when they moved down the dial a few years later to a more powerful frequency, they became "Wild 94.9," not Wild 95.

Also, when they were at 107.7, there were no other stations in the market on 107 FM.
 
85cutiekid said:
I think if SOMEONE..ANYONE programmed even a marginal CHR against KIIS and just focused on the music it would be good for at least 2 shares, and then more after they build on the initial success of the NEW 94. It now makes sense for Emmis to take that jump, now that an Urban or CHR has been taken off the table for Bonneville. Realistically why would they stick with the movin format? Because of it's RICH SUCCESS in the ratings? LOL! Oh wait it must be The Morning Show...riitttttee!

As far as Rick:

His heritage in this market means nothing anymore. The experiment with movin has proved that. Not important, needed or valued anymore. Buh Bye Now Rick.Rick Dee's is in DEEnial if he thinks he isn't the problem. I can't believe I am explaining this to you USSR, but since you need the help I will break it down for you! Radio researches playlists and songs to see what burns and what doesn't. Your buddy Mr. Dee's is ashes. His show is painful to listen to and the numbers reflect that. The same recycled bits and 80's radio almost 30 years later. He shoulda took the job at K EARTH 101, when it was an option. That kind of radio might have hit with people in their 40-80's. It dont play with 18-40 anymore.

Throw away all the old playbooks. Running with botched plans or failed attempts from the past are indicative of future failure.

The Jocks:

Oh bringing in Sistanie from San Diego made KIIS stronger didnt it? LOL! Wrong! ANYONE they plugged into those slots on KIIS would do the same ratings if they just focused on the music.

Bottom line is Emmis needs to stop the bleeding and they will...Very Shortly T Minus.....
Click to expand...


Thank God Rick Dees did not go to K-Earth. Ya, they play the same songs over and over, but it's still a cool heritage station and a sentimental fave. Dees is a complete cheeseball; I even knew it as a little kid hearing Disco Duck. He's dated, and not funny. He doesn't belong on a station like KRTH.
 
85cutiekid said:
Have you all forgotten why KDL flipped? Because CC had a brokerage agreement.
Click to expand...


And how do you suppose the GOT that brokerage agreement?? If KDL were such a success to begin with, they would have kept the format and not handed the reins over to ANY other company.
 
85cutiekid said:
Wrong CC was programming KDL
Click to expand...

Haz Montana of Entravision was programming KDL, not Clear, and not Entercom who has never been in LA.

and the brokerage agreement ended.
Click to expand...

Clear had a JSA at one point, not an LMA. And it ended when the market definition changed and Clear was over the limits. The JSA did not occur in the KDL era.

It was probably easier for Entercom to keep the format as it was already billing, very little but who cares CC was leasin the thing, just to be able to program it basically.
Click to expand...

Entercom never owned it. Or had anything to do with it.

Why they didnt want it cutting ANY into kiss or their wall of women! If they thought KDL was something to worry about they got bigger fish to fry now! We see what a huge success indie is now! LOL
Click to expand...

The whole competitive array and environment has changed since then. Keep in mind Entravision had a KDL in Dallas, too, and it also affected the Dallas Kiss.

Playing things safe wont work, and its not really in the cards. Throw away all your old playbooks, its a new day!
Click to expand...

And what major stations do you program? You make a big statement, and then don't support it with research, experience or results.
 
And the irony here is...

...I was actually thinking about ending my previous post with, "don't make me get David Eduardo to tell you." (I knew he could, and thought he would.)
 
Nate Wesley said:
RicoGregg said:
Does any radio station in this digital day & age still round off their frequency in their image logo?
Click to expand...

In Mobile, AL (market 93, IIRC): Country WKSJ 94.9 "95-KSJ" and Urban WBLX 92.9 "93-BLX". Each has thrived with their format for close to 30 years.
Click to expand...

not to mention Q100, TK101, and Kicks104 also in that market
 
"Don't forget Go Country 105, also in L.A.!"

Again - Saul Levine is rounding down, not up. KKGO is 105.1. All Levine is doing is dropping the "point-one." Rounding up to the higher whole number causes more listener confusion, especially if there are other stations on the same number, like there would be with New 94...primarily The Wave at 94.7.

I've heard it also causes confusion with Arbitron ratings...93.9 listeners who keep Arb diaries, and don't know the call letters might list "FM 94". Those listeners might end up being credited to KTWV. But if they name the station the "New 93.9," they avoid the potential problem.
 
Lkeller said:
I've heard it also causes confusion with Arbitron ratings...93.9 listeners who keep Arb diaries, and don't know the call letters might list "FM 94". Those listeners might end up being credited to KTWV. But if they name the station the "New 93.9," they avoid the potential problem.
Click to expand...

Very few FM entries are by call letters; about 80% have exact frequency anyway. When PPM comes, it will not matter.

Frequency mentions in the diary that are not precise are given by a random procedure called ascription to the closest real frequencies in proportion to historical cume of each station eligible for the credit.
 
radionowfm.com is registered to EMMIS (it just shows GoDaddy holding page right now)....

Of course it was registered a year ago (probably for WNOU which is no longer owned by EMMIS) but it was last updated APR 14th 2008 according to the domains whois....

Figured it was worth a mention.
 
Lkeller said:
"Don't forget Go Country 105, also in L.A.!"

Again - Saul Levine is rounding down, not up. KKGO is 105.1. All Levine is doing is dropping the "point-one."
Click to expand...

Llew...which also explains K-Earth 101, but not Power 106 (105.9).

---Michael Hagerty
 
"Llew...which also explains K-Earth 101, but not Power 106 (105.9)."

I realize there are exceptions, Michael. Power 106 started in 1986, and (if memory serves), most people had digital radio dials by that time. Perhaps Power was a compelling enough station at the time, or had the format to themselves for awhile, or there was some other factor in their success. I'm sure that there were other reasons the late 80s station I mentioned in San Francisco (X-100) never gained traction other than the 99.7 frequency confusion, but that has been cited as a factor in their failure. It's also true that they had lots of heavy competition, including KMEL. Its also true that no straight CHR or Top 40 format has been really dominant in the Bay Area since 610/KFRC.

Consumers really do have a lot of FM radio choices to choose from these days, and formats change all the time. Most listeners aren't radio junkies like you, me, and the other people who post here. So it seems stupid to me that a station trying to gain a foothold with a new format would call themselves "94," when at least a minority of listeners will be confused when they skip past 93.9 and all they can find is the same old smooth jazz station at 94.7.

Isn't this the same reason AM stations have all started using their three digit frequencies? But how stupid would you have to be if you couldn't find KFWB "News 98" because your digital dial adds a zero at the end? FM is more confusing. And that's the "point." ;D
 
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