B
Big E
Guest
Just heard that Larry Morgan will be doing mornings at The Sound. Does anyone know more on this?
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Yeah...LA Radio did a piece on it today with the heading "Good Morgan"....what a disgrace...shocked Don did that.
Anyway, I still said "who?"
I'm sure this will really pull in the audience at the SOund...and in short time after countless dollars of marketing money and a huge signal (which was the excuses in the past) we can all say it once again that AAA doesn't work in Los Angeles.
Anyway, I still said "who?"
I'm sure this will really pull in the audience at the SOund...and in short time after countless dollars of marketing money and a huge signal (which was the excuses in the past) we can all say it once again that AAA doesn't work in Los Angeles.
G
gerald
Guest
Wow, who pooped in your porridge?
Just because AAA hasn't worked, doesn't mean it won't work. I spent several weekends listening to the Sound for hours straight while painting some fences and they have a great mix of music and styles. If enough people sample, they will listen. Just like any other format. A city as large as LA has to give AAA more than one chance. Did anyone really, honestly think Jonesy's Jukebox would survive and thrive?
Makinitrain said:
Just because AAA hasn't worked, doesn't mean it won't work. I spent several weekends listening to the Sound for hours straight while painting some fences and they have a great mix of music and styles. If enough people sample, they will listen. Just like any other format. A city as large as LA has to give AAA more than one chance. Did anyone really, honestly think Jonesy's Jukebox would survive and thrive?
Makinitrain said:
The 100.3 and the 101.9 signals are about the same... 5,300 watts for 100.3 and 4,800 for KSCA. So they will use the signal excuse, even if KSCA has managed to be in the top 3 stations for nearly evwery book for 11 years.
There must be some other reason why the format does not work in LA.
When Dave Beasley was named P.D., I had serious doubts about his abilities in putting together and running a Triple A. His background was with KXEZ, which transformed into KYSR, (Star 98.7). An A/C or Hot A/C guy at best... - but, what does he know about this format... ???. The hiring of Haley Jones, o.k. - great!; at least someone who knows the format. But now, Beasley's went back to his roots and has hired Larry Morgan to do mornings. His background includes a stint at KIIS (of all places, nuf' said yet) and YES he worked for Beasley at KYSR. Hot Damn! The good ol' boy network is back together. (o.k., so Morgan was at KSCA for a bit, but he didn't really fit in). I was REALLY hoping that Bonneville was going to be the Great Hope for Triple A in L.A. I think Greg needs to re-think what going on..._
My mistake.... Beasing, not Beasley.
...The disappointment remains the same.
...The disappointment remains the same.
LV Foghead said:
Dave is an accomplished programmer. He had a long tenure as a consultant for Jacobs Media where he worked with a multitude of formats from Modern AC to Alternative to Triple A. He is well qualified for the job. Bonneville has assembled a really good team there. Whether the format will work or not has nothing to do with the team they've hired IMHO.
L
LASHeik
Guest
[/quote]
The 100.3 and the 101.9 signals are about the same... 5,300 watts for 100.3 and 4,800 for KSCA. So they will use the signal excuse, even if KSCA has managed to be in the top 3 stations for nearly evwery book for 11 years.
There must be some other reason why the format does not work in LA.
[/quote]
Eduardo, you are not the be-all and end-all authority on everything. The KSCA signal is very strong for the current Spanish-language format. Not so much for the English-speaking AAA audience.
The 100.3 and the 101.9 signals are about the same... 5,300 watts for 100.3 and 4,800 for KSCA. So they will use the signal excuse, even if KSCA has managed to be in the top 3 stations for nearly evwery book for 11 years.
There must be some other reason why the format does not work in LA.
[/quote]
Eduardo, you are not the be-all and end-all authority on everything. The KSCA signal is very strong for the current Spanish-language format. Not so much for the English-speaking AAA audience.
Makinitrain said:
so, you don't know anything about Morgan, but already have decided it's a bad move?
here's a radical idea: give him a few weeks and then decide.
BTW...I agree on the "Good Morgan" quote. that's for RWM only.
LASHeik said:
So then you are also saying that the 100.3 signal is not strong enough for the AAA audience, as both are essentially identical in coverage. A 10% difference in power is about a 2.5% difference in coverage. KSCA is 4,800 watts and Sound is 5,300 watts; this is virtually identical. The difference between the KSCA and KSWD 65 db contour (where most listening occurs) is beteen 0 and a mile in most places.
In any case, there are MORE Hispanics in the LA MSA than non-Hispanic whites (about the only real target for AAA). The Hispanic population of the metro is 42%, while the NHW (excluding Asians and Blacks as well as first generation immigrants like those from Russia, Persia, the Middle East, etc.) are only about 25% at the most.
Hispanics are spread all over the metro, because there are over 4,000,000 of them in the MSA in 12+, so signal is very very important to a Spanish language station... as much as to an AAA station.
AAA is special....
AAA is a special format. You can't do a 'cookie cutter' approach to this format; it has to be right for the tastes of each and every city. You couldn't for example take KBCO from Denver, plop in in Los Angeles and have it work. That said, there ARE certain core artists that seem to be well represented in the AAA format. These include in no particular order: Death cab for Cutie, The Indigo Girls, Jackson Browne, Jack Johnson, Coldplay, etc. etc. You all know who they are. The Sound seems to be trying to find its niche and I truly hope they do-however I've heard a few stumbles already. First off, NEVER play Roundabout in the middle of morning drive! As a song it's WAY too long-and people's attention spans are limited in the morning! Daypart it to evenings. Second, remember that most of your listenership is listening to your product on high quality stereos and car radios. The processing that KIIS does will FAIL in the AAA format-it doesn't sound good on a 2500 dollar Bose car audio system! Yet, The Sound's audio continues to sound BAD, even in HD!
Finally, it's good to hire jocks that know L.A., its music scene and the area in general-BUT their knowlege doesn't mean that they don't need coaching every few days! Andy Chanley is a great Jock (and I know him personally), but without direction he tends to wander-as do many of us. It's not his fault, it's the Program Director's, for not going over his airchecks with him several times a week and giving him guidance. In the AAA format, it IS up to the PD to DIRECT the format (literally) and at The Sound I'm not sure that's being done.
The good news is that all this can be corrected-and hopefully will be.....
AAA is a special format. You can't do a 'cookie cutter' approach to this format; it has to be right for the tastes of each and every city. You couldn't for example take KBCO from Denver, plop in in Los Angeles and have it work. That said, there ARE certain core artists that seem to be well represented in the AAA format. These include in no particular order: Death cab for Cutie, The Indigo Girls, Jackson Browne, Jack Johnson, Coldplay, etc. etc. You all know who they are. The Sound seems to be trying to find its niche and I truly hope they do-however I've heard a few stumbles already. First off, NEVER play Roundabout in the middle of morning drive! As a song it's WAY too long-and people's attention spans are limited in the morning! Daypart it to evenings. Second, remember that most of your listenership is listening to your product on high quality stereos and car radios. The processing that KIIS does will FAIL in the AAA format-it doesn't sound good on a 2500 dollar Bose car audio system! Yet, The Sound's audio continues to sound BAD, even in HD!
Finally, it's good to hire jocks that know L.A., its music scene and the area in general-BUT their knowlege doesn't mean that they don't need coaching every few days! Andy Chanley is a great Jock (and I know him personally), but without direction he tends to wander-as do many of us. It's not his fault, it's the Program Director's, for not going over his airchecks with him several times a week and giving him guidance. In the AAA format, it IS up to the PD to DIRECT the format (literally) and at The Sound I'm not sure that's being done.
The good news is that all this can be corrected-and hopefully will be.....
Re: AAA is special....
We can only hope!! Just recently played...
1:53pm - And She Was by Talking Heads
1:57pm - Starlight by Muse
2:01pm - Can't Get Enough by Bad Company
2:05pm - Blister In The Sun by Violent Femmes
2:08pm - Ohio by Csn & Y
.......... 4 of these 5 songs..... "World Class Rock"???????????? Or same ol same ol'????
At times it is exasperating because they (The Sound's management team) claim they read every post on The Sound's Village Forum (I wonder if they also lurk here?) .... But if so its like steering The Queen Mary ... slow-w-w-ly in tweaking the playlist. There are songs that today's AAA stations, not just in L.A., never ever played in the past. The four above and you mentioned "Roundabout" and much of the Yes catalogue that 100.3 plays just doesn't sound like it belongs on a AAA format ???
So if the management IS reading their listeners' posts and suggestions, and the posts don't just suggest what songs to add or play, but also suggest what songs are burned out...currents, recurrents and especially the too large Classic Rock genre easily found elsewhere, if they are paying attention to the 3 months' worth of posts, why can't they do something???? Is their "research" company (SBR) that infuential in mandating those tired Burned Beyond Recognition songs? Or should they "listen" to the listeners who really want a "different" station, albeit a small sample of listeners' complaints but if extrapolated one would think it is also representative of the many others out there who agree.
LA_Guy said:
We can only hope!! Just recently played...
1:53pm - And She Was by Talking Heads
1:57pm - Starlight by Muse
2:01pm - Can't Get Enough by Bad Company
2:05pm - Blister In The Sun by Violent Femmes
2:08pm - Ohio by Csn & Y
.......... 4 of these 5 songs..... "World Class Rock"???????????? Or same ol same ol'????
At times it is exasperating because they (The Sound's management team) claim they read every post on The Sound's Village Forum (I wonder if they also lurk here?) .... But if so its like steering The Queen Mary ... slow-w-w-ly in tweaking the playlist. There are songs that today's AAA stations, not just in L.A., never ever played in the past. The four above and you mentioned "Roundabout" and much of the Yes catalogue that 100.3 plays just doesn't sound like it belongs on a AAA format ???
So if the management IS reading their listeners' posts and suggestions, and the posts don't just suggest what songs to add or play, but also suggest what songs are burned out...currents, recurrents and especially the too large Classic Rock genre easily found elsewhere, if they are paying attention to the 3 months' worth of posts, why can't they do something???? Is their "research" company (SBR) that infuential in mandating those tired Burned Beyond Recognition songs? Or should they "listen" to the listeners who really want a "different" station, albeit a small sample of listeners' complaints but if extrapolated one would think it is also representative of the many others out there who agree.
Re: AAA is special....
The game has completely changed with PPM. You should all take some time to read what Arbitron is putting out with their press releases. The data is showing things that a lot of us knew but the diary masked per say - and each market is different. Mornings are no longer the be all end all.
It used to be a morning show could drive an entire station. It's still important, but other dayparts are also key.
Unfortunately, for people who like more eclectic formats like Triple A (and even Smooth Jazz) in some places - they may well be very challenged in a PPM world.
David and his team have very focused stations and that's why Univision is the clear PPM winner as well for Spanish-language formats.
SuperRadioFan said:
The game has completely changed with PPM. You should all take some time to read what Arbitron is putting out with their press releases. The data is showing things that a lot of us knew but the diary masked per say - and each market is different. Mornings are no longer the be all end all.
It used to be a morning show could drive an entire station. It's still important, but other dayparts are also key.
Unfortunately, for people who like more eclectic formats like Triple A (and even Smooth Jazz) in some places - they may well be very challenged in a PPM world.
David and his team have very focused stations and that's why Univision is the clear PPM winner as well for Spanish-language formats.
A
atwater kent
Guest
scooty430 said:
If The Sound does succeed it will be for these reasons:
- Good reading of good research
- Good corporate direction and support
- Safe enough to appeal beyond the AAA core
- Consistent, accessible and inclusive programming
- Balanced mix of songs that the audience knows and likes + a few surprises.
- Full of life
- Lucky
atwater kent wrote..."If The Sound does succeed it will be for these reasons:
- Good reading of good research - SBR is very influential
- Good corporate direction and support - Bonneville wouldn't had made such a large commitment if they thought it couldn't work
- Safe enough to appeal beyond the AAA core - They have to build an audience, they need to play some familiar songs heard on 95.5, 98.7
- Consistent, accessible and inclusive programming - I would love to hear 'Etown' and 'Dr. Dimento' on Sunday evenings
- Balanced mix of songs that the audience knows and likes + a few surprises. - I heard the new Wilco today, a REAL TREAT
- Full of life - Man, they are there ...and will only get better 'Enjoy the ride'
- Joe G.
- Good reading of good research - SBR is very influential
- Good corporate direction and support - Bonneville wouldn't had made such a large commitment if they thought it couldn't work
- Safe enough to appeal beyond the AAA core - They have to build an audience, they need to play some familiar songs heard on 95.5, 98.7
- Consistent, accessible and inclusive programming - I would love to hear 'Etown' and 'Dr. Dimento' on Sunday evenings
- Balanced mix of songs that the audience knows and likes + a few surprises. - I heard the new Wilco today, a REAL TREAT
- Full of life - Man, they are there ...and will only get better 'Enjoy the ride'
- Joe G.You guys are living in a fantasy land.
Can't Get Enough Of Your Love, And She Was, Blister In The Sun and Ohio are some of the most burned classic rock tracks around. Except Blister, which is a burned old KROQ track.
If I want to hear that, I'll flip back and forth between KLOS and JACK. Or I'll just hum them to myself, as they are completely memorized from having them pounded into my brain by boring corporate radio.
For the love of God, offer the listener something new and exciting. Geesh, even K-Earth today played the Stones version of "Not Fade Away." When even K-Earth is offering more compelling songs, you're in trouble!
Anyway, if this station fails, at least you won't be able to say "AAA doesn't work in Los Angeles."
'Cos this ain't AAA.
Can't Get Enough Of Your Love, And She Was, Blister In The Sun and Ohio are some of the most burned classic rock tracks around. Except Blister, which is a burned old KROQ track.
If I want to hear that, I'll flip back and forth between KLOS and JACK. Or I'll just hum them to myself, as they are completely memorized from having them pounded into my brain by boring corporate radio.
For the love of God, offer the listener something new and exciting. Geesh, even K-Earth today played the Stones version of "Not Fade Away." When even K-Earth is offering more compelling songs, you're in trouble!
Anyway, if this station fails, at least you won't be able to say "AAA doesn't work in Los Angeles."
'Cos this ain't AAA.
scooty430 said:
People who think eclectic will work in a PPM world are in fantasy land. When listeners tune in, they want to hear a song they know or like. Just look at how well KRTH is doing in Los Angeles and KOLA will do in Riverside in PPM. What do they both have in common? Familiar HITS!
- Status