New calls for WKDN

[NXEA]

Any guess on what Randy and the boys will pick for their new acquisition?

WFMP is available (for FM Philadelphia). Makes a nice match with WEMP in NYC.

 

[Irishfl]

When I moved back here from Florida after being gone for 5 years the first few months I could really pick up on the mispronouncing of words with the Philly accent. What things sound like to people who don't live here. One of those things was the KYW calls/name. Every anchor sounded like they were saying "KIW". I'm certain there are people who have drove thru this town, who now think there's a station called KIW newsradio 1060.

So on that note, may I suggest WKIW-FM, with station branding as KIW-FM newsradio 106.9?

It might sound like they're saying KYW, and fool a few people.

 

[Interstate 78]

When I moved back here from Florida after being gone for 5 years the first few months I could really pick up on the mispronouncing of words with the Philly accent. What things sound like to people who don't live here. One of those things was the KYW calls/name. Every anchor sounded like they were saying "KIW". I'm certain there are people who have drove thru this town, who now think there's a station called KIW newsradio 1060.

So on that note, may I suggest WKIW-FM, with station branding as KIW-FM newsradio 106.9?

It might sound like they're saying KYW, and fool a few people.

And if that happened, would KYW have any legal recourse? WKIW would really be a low blow. :

 

[imhomerjay]

Perhaps just the threat of a protracted legal scuffle would be enough to dissuade them from doing something like that.

 

[Steve Green NEPA]

'Ten-sixty-nine' would also signal a rush out of and into the elevator's ground floors at law firms.

The calls don't matter in the least. They could be as cumbersome as WHXH or WXSX, or even W$#T. They'll get buried in one of those :15 second disclaimers in spots at the top of the hour. Assuming there are spots.

The main positioner should be the chief billboard priority. What's the station's IDENTITY for years to come?

Maybe they can use WTOP all hour. That's the U.S. Mint everyone is after anyway. And Philadelphia was the first capitol, after all.

 

[fennessy]

Whatever they select, PLEASE don't make it begin with the letters W P H...it seems like we've had everything from WPHA to WPHZ.

 

[Bongwater]

You know, I always hear it said in the radio biz "Call letters, unless they are part of your 'branding' don't matter" If that's the case, why change them at all?

WKDN got their calls in reference to that hellhole across the river (Camden, NJ) I can understand why that on it's face would be a problem.

But then again, I thought if you spit it out fast enough "WKDN, WKDN-HD1, Camden-Philadelphia" - say THAT 10 times fast - nobody would really notice.

But with an audio editor, I found the best I say that full top of the hour ID clearly was 5 seconds. That's MORE than enough time to LEGALLY devote to Camden at the rate they've been going down I figure.

So maybe a vowel or two is in order here.....

 

[FightingIrish]

Any guess on what Randy and the boys will pick for their new acquisition?

WFMP is available (for FM Philadelphia). Makes a nice match with WEMP in NYC.

WFMP was actually used on an FM talk station not too long ago. It was a female-oriented talker in Minneapolis/St. Paul.

I'm guessing they'll call it WKQX just to piss everyone off!

 

[Tommy Roberts Jr]

WNMR

With
No
More
Religion

 

[Bill_W]

WNMR

With
No
More
Religion

I'm sure GM would have a problem with those call letters. Too close to the mighty 93.3.

 

[pab]

WRSH

"What Rapture? Still here!"

 

[badjef]

When I moved back here from Florida after being gone for 5 years the first few months I could really pick up on the mispronouncing of words with the Philly accent. What things sound like to people who don't live here. One of those things was the KYW calls/name. Every anchor sounded like they were saying "KIW". I'm certain there are people who have drove thru this town, who now think there's a station called KIW newsradio 1060.

So on that note, may I suggest WKIW-FM, with station branding as KIW-FM newsradio 106.9?

It might sound like they're saying KYW, and fool a few people.

Back in 1979, "up the street", RKO was looking for new call letters for (then) 99X, WXLO. The return to WOR-FM was applied for but when they wrote a Letter Of Intent to the other stations in the area. (Then 105.1 owner) Bonneville cried fowl due to the similarly sounding WRFM. They found WRKS instead and the rest is history.

Jeff in Sa-ra-so-ta!

 

[HGN2001]

They could brand WKDN with just the "KDN" part.

KDN newstime is 10:48.

Use the W only at the top of the hour.

This accomplishes two things:

- It emphasises the obvious competition with the three-letter-call KYW, allowing a familiar-sounding bunch of letters that scream "news" to the Philadelphia Region.

- It allows the talent to use the branding at every opportunity. The letters K-D-N flow together well and can be said quickly, unlike the letters K-Y-W that are often run together into an unintelligible mess.

 

[DToTheJ]

...may I suggest WKIW-FM, with station branding as KIW-FM News Radio 106.9? It might sound like they're saying KYW, and fool a few people.

And if CBS has any say about it, they will have to take it up with the Merlin marlin.

Actually, Merlin recently switched the calls of their Chicago all-newser from WWWN to WIQI (101 - get it? Kinda like WIOQ is for 102). Maybe Merlin will be switching the calls for 106.9 in Philly to WWWN?

 

[ixnay]

They could brand WKDN with just the "KDN" part.

KDN newstime is 10:48.

Use the W only at the top of the hour.

This accomplishes two things:

- It emphasises the obvious competition with the three-letter-call KYW, allowing a familiar-sounding bunch of letters that scream "news" to the Philadelphia Region.

- It allows the talent to use the branding at every opportunity. The letters K-D-N flow together well and can be said quickly, unlike the letters K-Y-W that are often run together into an unintelligible mess.

How often would they have traffic and transit? And could they have their own version of "Rewind"?

ixnay

 

[pab]

My suggestion would be "traffic and weather together" on the 1's. Top of half hour ID and introduction for 30 seconds, tease the three top headlines, then traffic and weather a minute earlier than KYW gives it.

I'd also promote it the way WCBS positioned themselves against WINS back in the 1990's. "News Without the Noise." No artificial teletype, no AM static, no IBUZ.

 

[Play Freebird]

How about WPJD -- for Pennsylvania, Jersey, and Delaware? Although it's one more "P" call, it does make some sense and appears to be available.

 

[badjef]

They could brand WKDN with just the "KDN" part.

KDN newstime is 10:48.

Use the W only at the top of the hour.

This accomplishes two things:

- It emphasises the obvious competition with the three-letter-call KYW, allowing a familiar-sounding bunch of letters that scream "news" to the Philadelphia Region.

- It allows the talent to use the branding at every opportunity. The letters K-D-N flow together well and can be said quickly, unlike the letters K-Y-W that are often run together into an unintelligible mess.

I don't think so, "KDN" sounds as if you are saying the word "kidding".

KYW could turn it around. "We're not kidding, we're serious about news." or a variation there of.

Although, the "K" has always had a nice ring to it.

Jeff in Sa-ra-so-ta!

 

[Steve Green NEPA]

Question from a long ago PD:

Does Arbitron still ask each station for three slogans or positioners? I know they did about nine years back, in New York City.

The PPM detection method should unwrinkle any impreciseness or conflict. But only within the realm of the PPM books. A Class B FM station in a major market is going to reach outlying markets where it's still 'dear diary'. There are ten or so Philadelphia stations that make the Allentown book, for example. And every so often when the moon is blue and they do a Reading book, the scroll is loaded with call letters quite familiar to this forum. Wilmington and Atlantic City both come to mind as well.

Rimshot books don't pay the bills, of course. But if Merlin 106.9 figures it might be a wise first step to enlist listenership from ANYWHERE, especially in the commute/traffic markets, then their trio of Arbitron slogans could be revealing.

 

[pqgeorge]

They could brand WKDN with just the "KDN" part.

KDN newstime is 10:48.

Use the W only at the top of the hour.

This accomplishes two things:

- It emphasises the obvious competition with the three-letter-call KYW, allowing a familiar-sounding bunch of letters that scream "news" to the Philadelphia Region.

- It allows the talent to use the branding at every opportunity. The letters K-D-N flow together well and can be said quickly, unlike the letters K-Y-W that are often run together into an unintelligible mess.

I would have to agree. The WKDN call-letters are not undesirable. They do have a history in Philadelphia area radio. Emphasize the "KDN" letters. Hey, WIBG was originally a religious station in its' early history. When they went to Top-40/Rock and Roll, they kept the calls and also called it "Wibbage" for many years. Hey "106.9/KDN" doesn't sound bad. I'd leave it alone and work with it in whatever format they decide to use it with.