New calls for WKDN

[badjef]

They could brand WKDN with just the "KDN" part.

KDN newstime is 10:48.

Use the W only at the top of the hour.

This accomplishes two things:

- It emphasises the obvious competition with the three-letter-call KYW, allowing a familiar-sounding bunch of letters that scream "news" to the Philadelphia Region.

- It allows the talent to use the branding at every opportunity. The letters K-D-N flow together well and can be said quickly, unlike the letters K-Y-W that are often run together into an unintelligible mess.

I would have to agree. The WKDN call-letters are not undesirable. They do have a history in Philadelphia area radio. Emphasize the "KDN" letters. Hey, WIBG was originally a religious station in its' early history. When they went to Top-40/Rock and Roll, they kept the calls and also called it "Wibbage" for many years. Hey "106.9/KDN" doesn't sound bad. I'd leave it alone and work with it in whatever format they decide to use it with.

Although I agree the WKDN calls are not a bad set of calls for a Top 40, Comedy format, or Country, I would submit to you WDVL would probably not work for donations on a religious format, either.

Yeah, ok, calls don't mean as much in a lot of instances such as WUSL with Power 99, but remember even those calls meant "You're on 'US-1'" at one time.

Jeff in Sa-ra-so-ta!