But, with the incumbent WAYV in house, one wonders why they didn't play into their heritage and jump to maybe an Adult Top 40, keep the Buzz sisters as a rhythmic to counter balance AYV and keep a hold on the younger demos (read: those with disposable income and no brand loyalty).
Now, the thing would be to keep WAYV as a Hot AC with Kiss as the youngster Top 40. But, some observers point out that its AYV digging into the rhythmic and mainstream Top 40 vaults...AT THE EXPENSE of 99.3.
Personally, I think the heritage of WAYV keeps it from being swatted around by SoJo 104.9. Even in 2008, when you think Jersey Shore, you think WAYV...
Now, the thing would be to keep WAYV as a Hot AC with Kiss as the youngster Top 40. But, some observers point out that its AYV digging into the rhythmic and mainstream Top 40 vaults...AT THE EXPENSE of 99.3.
Personally, I think the heritage of WAYV keeps it from being swatted around by SoJo 104.9. Even in 2008, when you think Jersey Shore, you think WAYV...