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OldiesCat
Guest
Chicago oldies signal
Makes little difference in the overall scheme of things. WSAI-AM had 50kw and barely made it to a 2 share(and that was a damned good sounding station). Even if the better signal doubled their ratings, they're still not close to the Top 20 (even further away 25-54, where we're required to compete).
>
> Lets not forget WRLL's signal is not all the best. That
> could contribute to the lower ratings. For its signal, and
> the fact that its an AM station at the very top of the dial
> playing oldies music, I think its doing pretty well. Its
> doing better 12+ then a full signal AM station (WIND) and
> its just below a full signal FM that was playing active
> rock. That full signal FM is WZZN.
>
Makes little difference in the overall scheme of things. WSAI-AM had 50kw and barely made it to a 2 share(and that was a damned good sounding station). Even if the better signal doubled their ratings, they're still not close to the Top 20 (even further away 25-54, where we're required to compete).
>
> Lets not forget WRLL's signal is not all the best. That
> could contribute to the lower ratings. For its signal, and
> the fact that its an AM station at the very top of the dial
> playing oldies music, I think its doing pretty well. Its
> doing better 12+ then a full signal AM station (WIND) and
> its just below a full signal FM that was playing active
> rock. That full signal FM is WZZN.
>