New Concept For Oldies!

[lostangeles]

And how many #1 radio stations have you been responsible for?

y big accomplishments in your life?You are still horribly wrong. Music radio reaches over 90% of the 18-54 year old population each week.


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That's not the audience that Bill Drake is looking for. Your argument is with him, not me. Maybe you should have read his article before you posted.


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[EDIT-inflammatory]
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read the article. luv bill drake for his legendary work..............THEN.

today is today. we can disagree with him and still respect the legend he is. but his concept is flawed. sorry.
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[fred flintstone]

Whenever I post on this Board about how bad traditional FM is in the Cincinnati area, I get blasted by others who claim I don't understand advertisers,(maybe I don't), and how I don't understand that "most listeners like talk in the morning", (which I don't believe). I still believe that most folks listen to the radio for music. I've polled lots of friends, and when I ask them what they want to hear on the way to work, the answer is music. When I ask them what they hate, they tell me it's the talk talk talk. For whatever reason, FM and most AM as we know it, is forcing those of us who love music to convert to XM or Sirius. I've had XM for nearly a year and love it. I am concerned what the FCC recently required of some of the companies that produce receivers, but I think most of us will stay, even with this recent FCC ruling that will hurt sales, I fear. I think Audiovox wil suffer, as may others. I think the future will be bird in the sky radio. I don't see any other alternative with the way things seem to be going. For those of you who understand this medium much better than I do, do you ever see FM getting back to music and broadening the playists?

Not ever. Look for FM to go to talk-talk-talk. Look for you and your friends to go to satellite or mp3 players for music-music-music.

That said, people have been bitching about talk-talk-talk for years and as result, the radio personality or jock is almost extinct (except for talk radio and morning drive). Local personalities made radio live. Local personalities made a bunch of records into a show. Local personalities got people listening, and talking and coming out for events - and most important, buying sponsors' products. Local personalities are what we remember when we think about the AM Top 40 stations where we heard this music when it was hits, not Oldies. Problem is too many researchers and programmers pay attention to what people say.

 

[Oldbones]

Not ever. Look for FM to go to talk-talk-talk. Look for you and your friends to go to satellite or mp3 players for music-music-music.

Yeah right. Just like 8 tracks & cassettes were gonna kill music radio. Satellite radio serves a very small niche audience, and will continue to be a bit player for the forseeable future. Mp3 players are nothing more than a modern walkman. Not everyone (especially in the oldies demographic) wants to be bothered to download a library of bad-sounding mp3 files...most of us have families, jobs, lives, etc and music takes a distant back seat to these.

quote author=fred flintstone link=topic=57241.msg423962#msg423962 date=1168718122]
That said, people have been bitching about talk-talk-talk for years and as result, the radio personality or jock is almost extinct (except for talk radio and morning drive). Local personalities made radio live. Local personalities made a bunch of records into a show. Local personalities got people listening, and talking and coming out for events - and most important, buying sponsors' products. Local personalities are what we remember when we think about the AM Top 40 stations where we heard this music when it was hits, not Oldies. Problem is too many researchers and programmers pay attention to what people say.

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The trouble with nostalgia is that we only remember what we want to remember. For every Joey Reynolds, John Landecker, Real Don Steele, etc there were hundreds of copycat jocks and marginally talented hacks who thought that somehow talking a lot made them "personalities". True personalities were few & far between, even back in the "good old days". You're forgetting that we radio geeks don't listen like most listeners do. Most listeners just want the dj to shut up and play the hits. Maybe when you were 17 it was cool to see the local dj doing a remote from some used car lot or gas station grand opening, but that was then, this is now.