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New FM for Asheville

The FCC approved a new FM allocation for Weaverville, just north of town, this morning. The station will be a move-in from Tazewell TN, a C2 on 105.9.

Rumor has it that American Media Services is doing the move-in, and will then sell it to Saga, giving them a second FM.

Any thoughts?
 
> The FCC approved a new FM allocation for Weaverville, just
> north of town, this morning. The station will be a move-in
> from Tazewell TN, a C2 on 105.9.
>
> Rumor has it that American Media Services is doing the
> move-in, and will then sell it to Saga, giving them a second
> FM.
>
> Any thoughts?
>
And?
Just kidding...
Does the area need a good FM?
Look at the word "good" for a second.
Just a thought.. The Asheville area doesn't have much
CHR to speak of. Could the demos support it?
Curious, AND off my meds,
The Spindoctor
 
Aw man, Spindoctor is out of his cage again.

Of course Asheville needs another FM. This is most certainly an under-radioed market.

Let's look at the ratings...they are generally in the order of biggest stick to smallest. The third-rated station in the market has almost HALF the cume of the second-rated. The new signal will be slightly smaller than that of WOXL. Since CC has split apart the 104s, and nobody in Asheville can hear 104.9 without static, my vote would be Classic Rock. If they can get the numbers they do with a Class-A in Waynesville, why couldn't Saga do better with big stick closer to town?

CHR won't work...the demographics couldn't support it.



...just my opinion.
 
> The FCC approved a new FM allocation for Weaverville, just
> north of town, this morning. The station will be a move-in
> from Tazewell TN, a C2 on 105.9.
>
> Rumor has it that American Media Services is doing the
> move-in, and will then sell it to Saga, giving them a second
> FM.
>
> Any thoughts?
>

If that's true, then that is probably the reason why Saga has parked the WLZR call letters on 970 AM so that they can use them on the 105.9 frequency.

I know that it's useless for me to say this, but I'd rather see the CP (as well as the license) transfered to the Lee family, rather than Saga. The last thing that Asheville needs is another FM signal in the hands of a out-of-town conglomerate.

In the format department, I, myself would like to see a CHR (in the vein of Kiss FM from 1984-86) return to the market, targeting Asheville & the rest of western NC.

Yeah, I know...dream on.....


Robyn
<P ID="signature">______________
"I'm not exactly in the mood for Mozart and all that kinda goings on"...Information Society-"Peace and Love Incorporated"</P>
 
Could "Lazer" equate to Classic Rock? Hmmm...

The CP won't be 'transferred'...WCTU is a currently-existing station licensed to Tazewell, TN. It will be a purchase, rather than a new CP.

My bet is that Saga will ultimately cough up as much as $8M for the station.
 
>
> In the format department, I, myself would like to see a CHR
> (in the vein of Kiss FM from 1984-86) return to the market,
> targeting Asheville & the rest of western NC.
>
> Yeah, I know...dream on.....
>
>
> Robyn
>

That would be nice to see happen, but as you put it, it's probably not likely. Unless you pull something syndicated off the satellite (ugh), it's not cheap to operate. I just don't enjoy hearing much of what's available on the dial in Asheville at all when I get out that way.
 
Saga has several "Lazer" stations...most of them are rock...as in active rock.

"Lazer" stations are usually either CHR or Hot AC, Classic Rock, Active Rock, or Alternative.

-B93.7 owns the area in CHR.
-Star 104.3 is doing pretty well on its own as the Hot AC station. Something, by the way, that is missing in the Greenville market and would be pretty cool to have.
-Rock 104.9 owns Classic Rock in Asheville, but...like 104.3, 104.9 has a problem with signal coverage in the various little areas outside of Asheville.

And it would be nice if areas outside of the Asheville could get a decent station to listen to other than 99.9.

Then there's a possibility of a "Jack" format.

But I think it would be really SWEET to get a rock station...an ACTUAL rock oor alternative station...in Asheville. Oh, man, it would be sweet. And there's an audience for this stuff, too.

And, in case anyone at Saga is reading this--and you are thinking of either a CHR, Rock, or Alternative route , I am open to consulting/imaging and would jump at the chance to come back home to WNC for the right money. :)
 
Question about 104.3 signal upgrade Re: New FM for Asheville

Don't know if this was brought up lately or not, but what is the status of the upgrade of the 104.3 signal? Last I've heard, due to some flooding last year at the proposed tx site, the upgrade was put on hold.

Robyn
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

Dun been dun, Robyn(Hope you're doing well!!). Back in mid March, 104.3(WQNQ) moved to a new tower and changed city of license from Old Fort to Fletcher.
The station became Hot AC "Star 104.3", and the former classic rock format remains on the weaker Asheville signal, 104.9. The August Arbitron shows "Star" up considerably from the last reporting period, so the change seems to have paid off.
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

> Dun been dun, Robyn(Hope you're doing well!!). Back in mid
> March, 104.3(WQNQ) moved to a new tower and changed city of
> license from Old Fort to Fletcher.
> The station became Hot AC "Star 104.3", and the former
> classic rock format remains on the weaker Asheville signal,
> 104.9. The August Arbitron shows "Star" up considerably from
> the last reporting period, so the change seems to have paid
> off.
>

With the demo's skewing older (compared to other cities Ashevegas's size) CHR holds little hope. Alt/ Active Rock might do better, but the format is not doing well across the country and many stations are fleeing from it. An Alternative rocker with a AAA lean (much like WDOD in Chattanooga) could do very well. Might very well fit Ashevegas's penchant for non-conformity.
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

Classic Rock would make perfect sense to me. You can't hear 104.9 clearly in most parts of Asheville, and they still have great book numbers. So, with a bigger stick, in Asheville-proper, Classic Rock could do well on the new 105 frequency.
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

> An Alternative rocker with a AAA lean (much like WDOD in
> Chattanooga) could do very well. Might very well fit
> Ashevegas's penchant for non-conformity.
>

Oh, Rusty, you know how to get into that special place in my heart....sigh...

Um...yeah, Asheville would love a station like Chattanooga's "96.5 The Mountain".

Trust me. I should know.

Only thing is...they can score well with 18-34 (and the teenyboppers who don't want to listen to B93.7), but if they want an older demo...it'll have to be a more AAA lean (much like "100.3 The River" was in Knoxville before the format got nixed).
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

The three largest demo groups in Buncombe county are, in order:

Women 35 - 44
Women 45 - 54
Men 35 - 54


I think maybe we are missing the boat talking about Rock and AAA...
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

> The three largest demo groups in Buncombe county are, in
> order:
>
> Women 35 - 44
> Women 45 - 54
> Men 35 - 54
>
>
> I think maybe we are missing the boat talking about Rock and
> AAA...
>

Exactly. But Saga also owns a couple of stations with the "Lazer" moniker. They're either classic rock or rock.

And it could also be a stunt by Saga, getting the call letters...but...ehh...i don't know.

But putting a commercial station out there that will go after the "Orange Peel" crowd would be worth it. And profitable, given the right amount of promotion and provided they have a good playlist.

But, based on the major demos in the Asheville metro, only three music formats would have great success in this area--country, AC, and oldies.

An actual AC station (instead of Hot AC) wouldn't be a bad idea. But, again, if calls are any indication...they aren't going that route.

But what if Saga doesn't WANT to go after the older demos? I mean, hell, the 12+ numbers really don't mean much besides bragging rights. And if they want to target a 18-34 audience in Asheville (an underrepresented group, radio-wise, because many of the stations that score well in that demo in Asheville are based out of Greenville), so be it. There are plenty of businesses that would jump to get to them.

And, hell, Asheville IS a bit of a college town. And, if the signal is strong enough, it could get a good following out of the Asheville area. Speaking of which, I haven't been able to find any info on coverage area and wattage of 105.9 for when/if it moves into WNC. Anyone have any info on that? And where would the tower be located?

All I know is that Asheville radio needs more variety. I mean, hell, you can only take so much Billy Graham preaching and "She Thinks My Tractor's Sexy" before you freakin' barf. Nothing against 106.9 and 99.9, but...there really ain't that much besides country and gospel that get adequate coverage in WNC.
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

First and foremost, nobody has confirmed that the new station will get the WLZR calls. They are simply parked on Saga's 970 frequency in Asheville. They were dumped there after Saga dropped them in Milwaukee a couple months ago. They could realistically use any calls they want, or keep the WCTU calls currently assigned to the license.

An AC format could make good sense. WSPA and WMYI together account for almost a 5-share in Asheville, and both are Greenville stations. A 5-share for the new station would make it a contender for the number-four spot. Also, neither WSPA or WMYI is owned by Saga, so they don't have to worry about stealing market share from themselves with an AC format. However, Classic Rock would certainly put a dent in their current Oldies format on WOXL.

I haven't seen a coverage map for the new frequency, but it'll be licensed to Weaverville as a C2. The coverage should be roughly equal to WOXL's current contour.
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

As is a common practice, though...some station owners "park" a set of call letters at a station in preparation for using it elsewhere. It just seems awfully suspicious that they are parking them in Asheville while they are also trying to get a station into the metro.

So...we can assume all we want...and all it's going to be will be assumptions. But, hell, you put two and two together...it DOES make ya wonder.

An actual AC station for Asheville would be good. Older skewing audience than Star, even though they would essentially be going after a portion of the same audience. I mean, heck, you have seen Star's playlist, haven't you? They're relatively soft for a Hot AC.

Also, if Saga makes it AC, you'd have another problem--you'd be dipping into WOXL's audience. And knowing what I know about how much that station makes (I hear enough about the goings-on in WNC radio), they wouldn't want to screw with those numbers.

While it wouldn't be a bad idea to make it AC, in Asheville, if you want a local "at-work station" that ain't country, you have 96.5 or 104.3 (now). Another station in the mix would affect 104.3...but it would also screw with a good portion of 'OXL's ratings.

A CHR would affect 104.3's audience more, if they want to compete with them. Especially with women, which is CHR's bread and butter--young women...young supple women...young supple women with pocketbooks. But again, you'd have a problem with the audience share, but if Saga does want to go after the 18-34 audience, a CHR or a various form of a rock station would have success.
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

> As is a common practice, though...some station owners "park"
> a set of call letters at a station in preparation for using
> it elsewhere. It just seems awfully suspicious that they
> are parking them in Asheville while they are also trying to
> get a station into the metro.
>
> So...we can assume all we want...and all it's going to be
> will be assumptions. But, hell, you put two and two
> together...it DOES make ya wonder.
>
> An actual AC station for Asheville would be good. Older
> skewing audience than Star, even though they would
> essentially be going after a portion of the same audience.
> I mean, heck, you have seen Star's playlist, haven't you?
> They're relatively soft for a Hot AC.
>
> Also, if Saga makes it AC, you'd have another problem--you'd
> be dipping into WOXL's audience. And knowing what I know
> about how much that station makes (I hear enough about the
> goings-on in WNC radio), they wouldn't want to screw with
> those numbers.
>
> While it wouldn't be a bad idea to make it AC, in Asheville,
> if you want a local "at-work station" that ain't country,
> you have 96.5 or 104.3 (now). Another station in the mix
> would affect 104.3...but it would also screw with a good
> portion of 'OXL's ratings.
>
> A CHR would affect 104.3's audience more, if they want to
> compete with them. Especially with women, which is CHR's
> bread and butter--young women...young supple women...young
> supple women with pocketbooks. But again, you'd have a
> problem with the audience share, but if Saga does want to go
> after the 18-34 audience, a CHR or a various form of a rock
> station would have success.
>

Any kind of format going after a young crowd would be too narrow of a reach in this market...full of street kids with no money...as opposed to retirees with all the money! You can't sell the older demo...so it would have to be a format geared to the upper demo of women 40-54...hince soft AC is the obvious choice.
Just remember I said that...

booger!
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

Okay...given the retirees around Asheville, and they seem to have lots of money...would a format geared toward that audience make Saga money? I know that "Adult Standards" has been in Asheville in recent years...on 1310 WISE, and for a short time on 880, when it was WPEK. If the format is done right would this work? Or, something similar to "Easy Listening" WHLC(104.5) in Highlands, which seems to be a sucess in the retirement haven of Highlands and Cashiers? Or, "Classic Country"?
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

If the market had more signals, I'd certainly say they should consider Standards on the new FM. However, we still have several 'holes', including CHR and a softer AC.

Classic Country...now there's a good idea. Or, even a country station like WESC in Greenville which plays both old and new country... I know I'd listen!
 
Re: Question about 104.3 signal upgrade Re: New FM for Asheville

> If the market had more signals, I'd certainly say they
> should consider Standards on the new FM. However, we still
> have several 'holes', including CHR and a softer AC.
>
> Classic Country...now there's a good idea. Or, even a
> country station like WESC in Greenville which plays both old
> and new country... I know I'd listen!
>

For the sake of freakin' variety, I hope this Classic country idea dies on the vine. If there were more signals in Ashevegas, I'd say cool. But, there are only about 6 FM signals that are city-grade in town that aren't affected much by multipath. Having two of them tied up with twang isn't the most appetizing of thoughts.

Then again, since I am so dead set agaisn't it, it will probably happen.
 
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