smartestguyintheroom said:
Would the listeners support it? If done correctly, Yes!
Would the advertisers support it? same answer!
Will anyone do it? Highly unlikely because of the start up costs! Only CC with KTRH has a reasonably close assemblege of bodies/talent in place because of KTRH, but they have no FM to put it on. KODA, KTBZ and KKRW are all profitable (KODA and KTBZ ooze cash flow). Yes, the debate on KKRW versus Eagle could come into play here, but they won't sacrifice the profitability of KKRW for a shot at news. Beside, except at WLW, that company doesn't have any expertise in the format.
CBS does have the expertise, and the money to do it (plus that would put Mix out of it's misery) but won't, again because of the start up.
Bonneville (now Hubbard) launched their news station in DC with plenty of funding for everything, people, gear, vehicles, marketing, etc. And they waited for a few years to reap the profits. They could because they were a private company not subject to the scrutiny of CBS shareholders, nor the scrutiny and impatience of the flash drive mentality of the Thomas Bain MBAs. Hubbards success in DC has made all these also rans THINK they can do it, but they never reviewed the costs, the waiting period and the amount of red ink bleeding until it takes hold.
Dream on, but it will probably not happen here.
Bonneville did NOT launch an all-news station in Washington D.C.
WTOP was an all-talk radio station at 1500 AM owned by the Washington Post.
In the late 1960's The Washington Post flipped WTOP-AM from talk to all news. It had a great deal of success as an all-news station on the AM band and the Washington Post eventually got out of the radio business.
WTOP-AM went thru several ownership changes, but always remained an all-news station since it's format flip in the late 60's.
Bonneville purchased the station in the early 90's and because the suburbs had grown so dramatically in the DC area, the AM signal was no longer reaching many important suburban communities, especially on night pattern. So Bonneville began simulcasting on an FM signal and eventually moved entirely to FM.
But the all-news format on WTOP was in place long before Bonneville owned the stations.