Please know that while I am writing...I am also banging my head against a brick wall....
traditionally in many, many markets (big ones, little ones, fat ones skinny...you get my point)
News talk formats will dominate 12 plus numbers.
KYW Philadelphia
WTIC Hartford
KSL Salt Lake City
WGN Chicago
WTAM Cleveland
Anyway, I could go on, and on but I am sure you get the point.
Here's something to think about WELI is THE heritage N/T in New Haven....If you grew up here you know that when there was a snow day WELI had you coverd (now we hit the web or channel 8, 3, 30, 61 etc) When there was a fire or a major local news story (again, back in the day) WELI as your only option. Follow me so far...They were (and are) a part of the community for a very long time.
Now, back to present day...UPPER demo's will (mostly) turn to the heritage N/T in the market for those reasons....YES WELI is mostly satellite now but , the old schoolers still think of them as if they were like the old WELI.
Here's the real question or PROBLEM in the market
Why is said WELI 4th in the 12 plus numbers with a 4.9 and WKCI is 6th with a 4.5???
Can you see where I am going...It's healthy my friend.
PLR is PLR another HERITAGE station who has not drifted at all since the beginning of time.
I actually think they are just playing old airchecks from 20 years ago. I wouldn't be shocked to hear that Lappy retired 15 years ago and they keep playing reruns....He's done NOTHING new in FOREVER...Not bashing...Just saying.
WWYZ...Where's a country fan to go...?
WEZN...Sell those numbers anytime outside of Christmas and you're selling a LIE. They changed format
WYBC...dare I say weighted books...none the less a pretty good station with a well known syndicated morning show
Anyway, enough I am tired.....Not bashing you, or WELI, or anyone else JUST stating the facts