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New KFOG sound...will this succeed?

Radical348 said:
Manny Michaels said:
Mike said:
Manny Michaels said:
Drove through the city last week...KFOG couldn't sound less like San Francisco than it does now. Such a shame.
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which begs the question "What DOES San Francisco sound like?" God knows KFOG is playing Train's "Save Me San Francisco" enuf times a week ;)

Seriously, I've had my gripes about some of what the new PD is doing... but what specifically did you hear that you didn't like? And what did you think was missing?
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I guess I expected to hear something from San Francisco's deep and rich musical heritage and some imaging that connects the station with its community. KFOG could be dropped into any city in America; it's a generic AAA with a typical AAA list and to my ear, quite boring. Furthermore, there's a host of titles on the format's chart right now that are not compelling and will likely fade into obscurity. Every format goes through cycles when the music just isn't that good. The PD should recognize that and adjust accordingly. Increasing currents in this cycle is just bad strategy.
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Ehh...it's got the imaging (they seriously play that damned foghorn in between every song), & the playlist does have a definite NorCal bent. If you've heard the others, it's not (at this point) as generic as most AAA's. Sure, a few of their tracks are boring, but I'd rather hear boring AAA currents than boring RocketMan 27x.
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One issue right now is that Triple-A is playing a bunch of stuff that is *huge* at CHR: Adele. Matt Nathanson. Adele. Foster the People. Adele. Not sure whether that's good or bad for Triple-A, tho' I guess if someone with a PPM is hitting all the buttons on their car radio looking for "Rolling in the Deep", it increases the odds they'll land on you.

If you're a stable Triple-A that knows its audience, you can compensate for overexposed hits with other things. But if you're "transitioning" as KFOG is, it's a bit more problematic.
 
the new Kfog sound is more Alternative Rock. Like 10 songs, 7 are Alt-Rock. Because today's Alternative Artists are approaching the age of 50's, they want to put new sound on a old Triple A.
I dunno they wanna to compete with Live 105 or not?
 
Jaycifer666 said:
They should be called Lite 105. Modern Rock without the rock.
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That's a clever, snarky one-liner... but not entirely true. They play as much loud stuff (White Stripes... Black Keys... not to mention a shitload of INXS "classics") as they do Adele and Jack Johnson. One could argue that they have something to piss off everyone. ;)
 
Interesting change as of this AM on the KFOG Morning Show: we're no longer getting traditional newscasts every half hour; instead Webster chats with Peter and they casuallly and conversationally mention one or 2 stories ("Hey, how 'bout that guy who was attacked by a shark yesterday?") Twentysomethings don't care about the stock market... or Europe... or sports, I guess.
 
Mike said:
Interesting change as of this AM on the KFOG Morning Show: we're no longer getting traditional newscasts every half hour; instead Webster chats with Peter and they casuallly and conversationally mention one or 2 stories ("Hey, how 'bout that guy who was attacked by a shark yesterday?") Twentysomethings don't care about the stock market... or Europe... or sports, I guess.
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A couple questions: Why do you think "20-somethings" are listening to a station the plays music aimed toward 40-somethings? Secondly, are you unaware that KCBS, KGO, and KQED have morning news blocks and that the KFOG audience can actually change stations?
 
DavidKaye said:
Mike said:
Interesting change as of this AM on the KFOG Morning Show: we're no longer getting traditional newscasts every half hour; instead Webster chats with Peter and they casuallly and conversationally mention one or 2 stories ("Hey, how 'bout that guy who was attacked by a shark yesterday?") Twentysomethings don't care about the stock market... or Europe... or sports, I guess.
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A couple questions: Why do you think "20-somethings" are listening to a station the plays music aimed toward 40-somethings? Secondly, are you unaware that KCBS, KGO, and KQED have morning news blocks and that the KFOG audience can actually change stations?
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David, in case you missed it, KFOG is aiming younger than that these days.
 
Mike said:
Based on the last 4 hours of "just played" songs I looked at... they're no different from KFOG (not surprising since KFOG's new PD used to be the PD at KINK). KINK used to do 10@10 (like KFOG) but discontinued it.
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KINK has an interesting history. People have always thought of it as being fairly stable over the years, but it's changed a lot over time. In the 70s it was the equivalent of the KSAN of the 70s, sort of counter-culture hippie music. In the 80s it evolved into "whale fart" music like KKSF was in those days (even playing Kenny G tunes). In the 90s it took on more of a modern rock feel, similiar to KITS, and today it's more a nostalgia station like KFOG.

But the trick with KINK was that it flowed from one kind of music to another over the years and thus was seldom out of the top 10, and was never seen as a station "worth changing" into another format with another callsign, even though it was indeed changing when necessary.
 
KFOG's new PD nearly took KINK down as he failed to wrap his head around PPM. Chris Mays has made great strides to turn it around since her arrival. KFOG is now languishing and I'll say it again: I hear no local connection on KFOG.
 
Reviving this thread because I cannot get a handle on who they're aiming at: When they moved Renee to afternoons I assumed they were trying to beef up the female demo -- leave the men to The Bone and K-FOX. But now the Morning Show is all-male with the addidtion of Greg Gory -- I like him, but I don't quite get the logic there.

Meanwhile today for "new Releases Thursday" they've added the new McCartney "standards" album as well as new Ringo Starr (!). Do late '30s/early '40s types care about artists that old? Just askin'.
 
After listening to the station the past few months, I find it to be much more enjoyable than what it used to be. The playlist is fresh, with a lot of new stuff, albeit a bit repetitive (but can live with that for the current stuff), and a nice, wide selection of forgotten music from the past 20 years. When they play a chestnut from the 60s or early 70s it feels special (they need to keep doing this). My biggest beef with the old KFOG was the constant playing of the same old tired standards that we've all heard 1,000 times. I hope they can hang with the ratings, because it's the only local listenable rock station playing contemporary music (sorry Live 105...the White Stripes are not current).
 
DavidKaye said:
TomJF said:
Well, in that case I guess I won't be considering SleepTrain for that new high-end mattress set I am in the market for! ;)
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There's a reason why such stations have 5 mattress companies advertising (Sleep Train, Mancini, Mattress Discounters, European Sleep Works, and Dux) -- older people don't seem to buy much else.

It's fascinating to watch the cable TV channels and figure out what demos they're going for. A lot of the movie channels advertise mainly to shut-ins with ads for insurance, Life Alert, wheelchairs, and those can grippers that get the cans off the high shelves.

So, folks, you gotta buy MORE iPods, MORE Ed Hardy clothes, MORE Axe deodorants and hair gel, MORE beer....
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radio dx said:
DavidKaye said:
TomJF said:
Well, in that case I guess I won't be considering SleepTrain for that new high-end mattress set I am in the market for! ;)
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There's a reason why such stations have 5 mattress companies advertising (Sleep Train, Mancini, Mattress Discounters, European Sleep Works, and Dux) -- older people don't seem to buy much else.

It's fascinating to watch the cable TV channels and figure out what demos they're going for. A lot of the movie channels advertise mainly to shut-ins with ads for insurance, Life Alert, wheelchairs, and those can grippers that get the cans off the high shelves.

So, folks, you gotta buy MORE iPods, MORE Ed Hardy clothes, MORE Axe deodorants and hair gel, MORE beer....
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If you read what guys like the Davids (Eduardo and Kaye) are saying, it's not that older people don't spend money. Clearly, they do - and often they have a lot of discretionary income. But they are apparently set in their ways, more cynical about advertising than younger people, and harder to persuade. If they've always bought Buicks, they tend to keep buying Buicks.

TV advertising (obviously) is a visual medium. Watch in any half-hour increment, and you'll see a multitude of car commercials. Maybe one of those Lexus commercials showing a beautiful streamlined ES 300 (really just a dressed up Toyota Camry) traveling down a windy road will make me think, and give up my Buick. Radio can't do that.

And I'm speaking hypothetically - I've never owned a Buick...or a Lexus, come to think of it.
 
Lkeller said:
If you read what guys like the Davids (Eduardo and Kaye) are saying, it's not that older people don't spend money. Clearly, they do - and often they have a lot of discretionary income. But they are apparently set in their ways, more cynical about advertising than younger people, and harder to persuade. If they've always bought Buicks, they tend to keep buying Buicks.
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But there are still a lot of older people who are in the market for things they've never purchased, or replacements for things that are not made anymore. I highly doubt that someone would search out the re-branded Magnavox or Zenith TV when buying a new flat-screen. I also question whether they would show loyalty to Dell or HP because they're replacing that brand of computer. Or Motorola when they upgrade their phone.

The "established" generation is very quick to consider something new that has value and researches those things in a way very similar to the 20-somethings, from what I can tell.

Dave B.
 
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