Don't know how else to describe it, but KRLD this week is transitioning in a bunch of new sounders. Right now a mix of the old and the new. They do this periodically; one I remember dropped the actual day of the Fort Hood shooting.
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New KRLD "package"
- Thread starter Triple Fake Jerry
- Start date
D
Deleted member 108832
Guest
Jack, Fan or Spot? Which one do you sacrifice for the migration @Holstead? That's the current conundrum Audacy Dallas is facing.
KRLD is not an FM format. Not in its current incarnation. They might as well sign off between 9AM and 3PM and after 7.
The only news station that has benefited financially with an FM simulcast is WINS. KRLD is not WINS. Not even close.
They make more money with the sports format.
Judging by their ID they are actually on multiple sticks on HD2. By multiple I mean 3 or 4, likely all Audacy-owned.
Correct: KJKK HD2, KRLD HD2, and KSPF HD2
Emporor Jerry won't like that
durobeurunway
Banned
100 percent agree! It's an aging format and an aging staff. They have some talented people, but not ready for FM. They barely cut the internet.
It's hard to do because there's so little money in overnights and weekends. And good talent wants that time off.
IIRC The last new 24 / 7 news operation in the South was 106.7 in Atlanta. It failed. IMHO Cumulus under Dickey was not the company to attempt this, but that is a whole other tread. A lot of folks on this site believe that "red" states are not fertile grounds for "All News" formats. Georgia is a "purple" state with Atlanta is a relatively "blue". Dallas Fort Worth is a bigger market than Atlanta so number wise it may be a possible there could be a big enough group to have a decent P1 verses Atlanta. I am sure someone has / will do the research to figure this out.
I'd dump KVIL...
So you'd dump a station that gets 18-34 and replace it with a station that's mainly 55+?
I know they did that in NY, but KVIL is more successful WNYL, and WINS is a whole lot better than KRLD.
Oh yeah. I know the difficulty. I just wish we had an all-news option. a "news utility" if you will.. where you know that whenever you tune in, you'll get a live newscast. It's not easy.. at all. but I think it can be done in a market this size.
It would have to be a subscription system, where they people who want it would pay for it. Because advertisers won't.
What advertisers WANT are infomercials, where they can sell their products for more than :30.
Stay up some night and watch cable news after midnight. Tell me what you see.
I am up overnight most nights and know the problem well. It would take a commitment from a broadcaster that does not currently exist in this market. It would be costly and risky. I think it would pay off, but it's not my dime either.
durobeurunway
Banned
Ain't going to happen. It's all about the pennies they get.
It would take a commitment from a broadcaster that does not currently exist in this market. It would be costly and risky. I think it would pay off, but it's not my dime either.
It would take a commitment from an advertiser who agrees with you that there are potential customers at those times of day. This is not a broadcaster decision. If there's money to support it, it will happen. Otherwise, there won't.
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